How Online Dating Sites Work

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I found an article that looks at the technology used to make some of the popular online dating services like Yahoo Personals, eHarmony, PerfectMatch and give members a quick and smooth experience.

These online dating services run on a curious mix of technology, science (some say pseudoscience), alchemy and marketing. Under the covers, they combine large databases with business intelligence, psychological profiling, matching algorithms and a variety of communications technologies ... to match up lonely singles -- and to convert one-time visitors into paying monthly subscribers.

The author first looks at the business models behind online dating, with the main choices being subscription based memberships and advertising supported. He then lists 4 steps which make a successful dating site, not only in terms of revenue for the owners but for the actual members of the site as well.

  1. A perfect match, served up fast - This refers to the hardware technology behind the scenes that has to deal with millions of member records and the processing power needed to calculate matches for everyone.
  2. From "just looking" to "paying customer" - The different marketing techniques used to convert a free member to a paid member.
  3. Make a high-quality connection - Connecting members through communication.
  4. Weeding out cheats, scammers and married guys - Including automated and manual approaches.

The last thing the article tackles is the question: Does online dating sites work?. Basically it is unknown if online dating produces better long term matches than meeting single people in more traditional ways. What online dating does do, is it allows you to easily meet other single people online, in the comforts of your home.

“Shaadi Active” Matrimonial Service on Zee Dish TV

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India’s Dishtv, a direct to home television provider with over 200 channels and 3.5 million subscribers has announced a new collaboration with India’s largest matrimonial service, Called Shaadi Active, this service will allow TV viewers to actively search for a bride or groom from the millions of profiles available on Numerous search criteria will be available to select from including caste, age and profession.

For more information on, check out our review.

The First Computerized Dating Service

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In 1965 the first computer dating service called Operation Match was born at Wesleyan. Questionnaires where sent to college campuses all over the United States where students would answer questions about their physical appearance, interests and their ideal date using a scale of 1 to 5. The students would then send in their answers along with a $3 fee. The answers where then transferred to computer punch cards which a Avco 1790 read. There were thousands of responses and it took about 6 weeks to create lists of matches for all applicants. The list of matches where then mailed back to the students.

For more information on Operation Match check out The New York Times article called, Computing the Mysteries of Attraction. has some New Blog Widgets for Us

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Ha, I noticed on the Online Dating Insider (a blog for people who work in the Dating Industry) that David has an article on's new Blog Widgets. These Blog Widgets are actually quizzes. The available quizzes include "How addicted are you to Online Dating?" and a "Hot or Not Calculator". Once you take a quiz they will give you the code to put on a blog if you have one. Dave only scored a 45% and he thought that was low since he spends a large amount of time using online dating sites. I took the test as well and I scored a 45%! I spend a fair bit of time using online dating sites but only from the point of reviewing the dating service and checking in from time to time to see any new features and what has changed. So in this regard, some of the questions I answered pertaining to how often I change my profile and photo, would have lowered my overall score.

You can see our Review here for more information on this dating service.

Dating Search via Facial Recognition

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  • Views: 1,827 did a piece on a facial recognition from ActiveSymbols called Eyealike. This technology is able to gather the properties of a face from a picture. Such facial traits would include hair color, location and spacing of eyes, and skin tone. Company President Greg Heuss hopes this technology would be used for online dating to allow singles to search for a match by just a picture alone. He also sees applications in homeland security and video copyright protection.

While I find this type of technology neat I feel its use is very limited in online dating. It's much easier and faster to get the member to fill out the physical attributes of his or her profile than to try and get them to upload a photo that meet the necessary requirements for the software to be able to gather the information. This technology works best when the photo is something like a passport photo, which is fine for the software but usually is not very flattering for someone trying to find a date.

Try out a beta version of Eyealike and find your Dream Date or Celeb Match. offers a Free Online Dating Toolbar

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  • Views: 5,033 has just released their first version of a dating toolbar. This interactive toolbar lets members find dates whenever they are connected to the internet. It allows singles to appear online at even when they are visiting other websites. When a member on attempts to contact you, your Toolbar will let you know right away. Features of the Toolbar includes:

  • Receive emails and Interest Alerts.
  • Send and receive instant messages.
  • Direct access to online chatting.
  • Search profiles.
  • Favorites list access.
  • Statistics on members online and the number of times your profile has been viewed.
  • Advice and news headlines from
  • Searching the web, provided by Yahoo.

Creating a toolbar for a dating service is an excellent idea. It allows members to be accessed instantly even when they are not actively using the site at the moment. This increases there chance of meeting someone new. Most singles when they use a dating service are probably online only an hour or two at any one time. They then are off doing other things on the computer like emailing friends and family or just surfing websites. Now this "other" internet time and not just when they have logged into can be used to be alerted to requests for instant messaging, etc.'s Toolbar is available to both free and paid members of For more information about this dating service, read our review of