Ashley Madison Survey Reveals How And Why People Cheat

  • Friday, November 03 2017 @ 10:19 am
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Why People Cheat?

Cheating. Adultery. Stepping out. Having an affair. Two-timing. Infidelity. Extracurricular activities.

We have a number of words for it, and an equally plentiful number of excuses for doing it. A new survey from Ashley Madison, the infamous online dating service that caters to extramarital encounters and claims more than 56 million members worldwide, has uncovered the most common reasons people cheat on their partners.

Ashley Madison teamed up with YourTango to ask 1,300 male and female respondents about how and why they partake in their illicit affairs. You may think the answer is simple - one too many drinks, and suddenly otherwise-attached strangers are hooking up in a grungy bar bathroom - but in fact, the act is often more premeditated than that.

Australians Spend Nearly $12 Billion Annually On The Search For Love

  • Wednesday, August 30 2017 @ 03:26 pm
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 Australian Singles Spending on Dating

“Money can’t buy me love,” said The Beatles, but Australian singles are determined to prove them wrong. According to ING Direct’s 2017 Cost of Dating report, Aussies happily hand over nearly $12 billion per year in the name of finding their happily ever afters.

The exact figure is $11.65 billion, a price tag that’s sure to induce sticker shock in almost any dater, regardless of how deep their pockets run. Australians reportedly spend an average of $79 on a first date, with one third of singles going on at least one first date per month, and a further 32% going on two or more first dates per month. Additionally, almost one in five (18%) have paid for dating services, an expenditure that tallies up to $80.7 million each year.

When it comes to first dates, Australians err on the side of tradition. More than half (56%) of single men are prepared to pick up the tab. Baby Boomer males (33%) are particularly committed to this classic notion of romantic chivalry, followed closely by Gen X men (27%) and Millennial men (26%).

Facebook Data Reveals The Peak Seasons For Breakups

  • Friday, June 23 2017 @ 04:49 pm
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Breakups on Facebook

Spring cleaning isn’t just for your home. According to Facebook data analysts, the season is also prime time for daters to “clear the clutter” in their love lives - in other words, it’s breakup season.

In a paper from 2014, Lars Backstrom of Facebook and Jon Kleinberg of Cornell University analyzed user data from Facebook in search of insight into modern love lives. Amongst other things, they found that:

  • About half of all Facebook relationships that have survived three months are likely to survive to four years or longer
  • Heterosexual couples are generally around the same age, even as they get older
  • Same-sex couples display the stereotypical age gap as they grow older, leveling off at about 4.5 years difference after age 38
  • How much interest couples have in each other is a better predictor of love than having a lot of friends in common

How do Dating Habits Compare In Different Parts of the US?

  • Tuesday, December 27 2016 @ 08:50 am
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Location of Singles in the United States

It’s election season, and one thing is certain: there are different attitudes, habits, and priorities among people living in different regions of the United States. But it's not just about politics - some regional differences hold up in other parts of life, including dating habits and preferences.

Online dating service Badoo recently surveyed 1,000 of its users across different regions of the U.S. to compare and contrast their dating habits, taking into consideration age, gender and sexuality.

Some of the findings include:

This Dating App Is Your Best Bet For A Long Term Relationship

  • Tuesday, April 19 2016 @ 07:05 am
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Long Term Relationships from Dating Apps

You turn to OkCupid for casual dating, Tinder for hookups, eHarmony for long-term love, and Ashley Madison for illicit extracurricular activity.

Or do you?

You may think you know which dating services are best for different kinds of relationships (and you’re probably very opinionated about it), but how do your favorites actually stack up when put to the test? A new survey by Consumers’ Research sought to find the dating app that is most likely to lead to a long-term relationship.

The educational organization looked at four popular online dating services for its research: Tinder, Match, eHarmony, and OkCupid. The two most popular options by far were Tinder and OkCupid, which comes as no surprise to anyone who reads the news. Consumers’ Research also found that tech savvy Millennials prefer to use multiple dating apps, instead of just one, to increase their odds of stumbling across someone special.

Well over half of the survey’s participants reported that they ended up in relationships for at least some period of time after using an online dating site or app. The question is, which service is most effective if you’re looking for a long-term relationship?

  1. The number one spot went to by a significant margin. Thirty-eight percent of users said they’d had a relationship that began on the site that lasted longer than a month. Thirty-three percent reported having relationships that lasted longer than six months. You can find our Match review here.
  2. OkCupid: OkCupid landed in a respectable second place. Thirty-two percent of users had made it past the month mark with someone they’d met using the service. You can find our OkCupid review here.
  3. eHarmony: Although they portray themselves as the go-to destination for serious relationships, eHarmony only secured third. Twenty-nine percent of users reported having a relationship of one month or more. eHarmony is the leader though with the most relationships formed by users of any dating service at 57%. You can find our eHarmony review here.
  4. Tinder: In a confirmation of the prevailing sentiment, Tinder scored the lowest for those looking for a relationship that lasts. Only 13% reported relationships beyond the one month mark. You can find our Tinder review here.

The Consumers’ Research survey also examined online harassment. User experiences largely ran along gender lines, with around 57% of female respondents and only 21% of male respondents reporting experiencing harassment. The highest reports of harassment came from Tinder and OkCupid users at 39% and 38%, respectively.

Your best bet for avoiding the frogs and finding the princes (or princesses) is to be outgoing and proactive. The survey showed that while the majority of online daters average fewer than six new attempts to connect per day, those who send more messages end up in relationships more often. Increased interactions are linked with greater likelihood of winding up in relationships (of any length). Moral of the story? Get on Match and start messaging.

POF Study Shows 80% of Millennials have been Ghosted

  • Friday, April 15 2016 @ 10:06 am
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Have you been Ghosted?

Ghosting is becoming a familiar term in dating. It’s a passive-aggressive way of breaking up with someone, where one partner goes completely silent by not returning calls or answering texts, offering a not-so-subtle rejection of their partner. While this behavior existed long before dating apps were created, it’s only become more common as dating apps have taken off.

A recent survey confirms this trend. Dating website Plenty of Fish (POF), one of the largest dating sites in the world, surveyed 800 Millennials between ages 18-33 in both the U.S. and Canada to understand attitudes and behavior patterns among young daters. Results of the survey showed that an overwhelming majority - 80% of Millennials - have at some point in their dating lives been ghosted.

There are many reasons behind the trend of ghosting. Dating apps do make it easier, since people can be anonymous. Most daters don’t have mutual friends in common when they meet over apps, so they aren’t really held accountable for their actions or behavior. It’s also much easier to ghost someone you may not know very well instead of confronting them directly. The assumption is that it’s easier to ghost someone than than to reject him outright (like it's easier to text than to call), or that the relationship was a casual one and therefore it’s “not a big deal” to just let it disappear.

In fact, “ghosting” seems to be the new trend when ending a relationship, and daters know it will happen. Fifteen percent of survey respondents admitted to scheduling multiple dates in one night, assuming that at least one date wouldn’t work out.

Some other interesting trends the survey discovered:

There’s no “Dating Apocalypse”: Contrary to popular belief, an overwhelming majority - 75% of millennials - use dating apps because they’re looking for a serious relationship. Forty-nine percent identified “just looking to hookup” as the biggest misconception about singles under the age of 30.

Financial difficulties factor into dating and relationships: According to the study, 30% of millennials live at home with their parents, and not surprisingly, 50% say this living situation negatively impacts their love life.

Savvy Singles: 50% millennial singles over the age of 24 have already been dating online for 5 years or more, with the majority of respondents currently using more than one dating app. Twenty-three percent visit an online dating site or app 3-5 times every day. If a date goes well, 20% of millennials won’t even wait one day to set up a second date.

Millenials aren’t just looking for hook-ups and are serious about finding relationships, which is good news. However, many dating app users need a few lessons when it comes to improving their dating behavior. Ghosting isn't the best way to end a new relationship.

For more information on this dating service you can read our POF review.

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