Increased Complaints Registered Against Dating Services

  • Wednesday, February 13 2008 @ 10:33 am
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An article called Complaints soar against online dating services in Northwest talks about the rise of complaints against dating sites in the Pacific Northwest of the United States. It states, consumer complaints filed, rose 73%, in 2006 over 2005. In 2006 there were a total of 2,525 complaints to the Better Business Bureau in the area of Alaska, Oregon and Western Washington. The year 2007 is expected to increase as well. The complaints in the article where broken down into the following groups:

  • 35% of the people complained about the quality of the singles available and matching system.
  • 17% was for poor customer service.
  • 15.1% of the complaints was in regards to the number of dates from the service.
  • 13.7% where about high pressure sales tactics.

This is a sharp increase in complaints, especially since dating services have been established since well before 2005. So what has changed? I think it has a lot to do with the rise of niche dating sites. These types of sites are a lot smaller than the popular dating services and tend to be run on a shoe string budget. For this reason some niche dating site owners may be making exaggerated marketing claims on their site to try and lure in paying members. It is also pretty easy for any website to make itself appear a lot larger than it is, to trick people into a paying membership. A lot of the smaller dating services are also just a one man show which makes customer service for the site hard to keep up with, even if they have a limited number of members. Of course not all of these sites are bad, just a small percentage. Unfortantly though, it may be giving the online dating industry a bad name.

If we take a look at the numbers again 2,525 complaints are not a whole lot when you consider it has been estimated that between 30 and 40 million Americans have logged into a dating service in 2007. So let's assume a lower number of 25 million Americans who used a dating site in the year 2006. Now the question is what percentage of the population does Alaska, Oregon and Western Washington make up for in the United States. It's not large, so let's be conservative and say 3%. Now, 3% of 25 million Americans is 750,000 singles. When you measure this number against the 2,525 complaints, you get less than 0.4% of singles using dating sites actually complain to the Better Business Bureau. This is a very, very, very small number of complaints. So in a way, this article makes it seem that there are a large number of complaints against dating sites by just comparing the number of complaints with last year and not taking the total number of complaints and the actual number of singles using dating services. So what do my numbers not take into account (you are probably asking yourself)? Well, obviously not everyone will take the time to complain to the BBB. Also, not all dating services belong to the BBB, so complaints would not be filed for them. How does this affect things? I'm not totally sure but, after looking at other industries and companies in the BBB database and looking at the complaints, I feel online dating sites as a whole don't have any more complaints than any other industry on the internet. As with each industry, someone will always not be satisfied with what they bought and there will always be companies that do not have the best intentions for their customers.

So, how do you find a reputable online dating site? A good start (besides reading our site and user reviews) is the Better Business Bureau. From here you can search for the dating service to see if it belongs to the BBB. If so, it will show the complaints (if any) and if they where resolved. Remember, most large businesses will have complaints. The key here is to see if the complaints of the company where resolved to the satisfaction of the BBB. The article at also contains some very wise tips when considering a dating service, especially one that is not as well known.

The Busiest Month in Online Dating

  • Thursday, January 03 2008 @ 01:31 pm
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With New Years Eve just past and Valentines Day just a month and a half away this marks the busiest time period for online dating sites. Singles are either fulfilling their New Years resolution to take time out of their hectic lives to find love or, they want to find someone before the day of expressing love, Valentines Day. Several dating services such as, eHarmony and all start major advertising campaigns or increase spending in advertising this month to try and capture these additional online daters. This marketing is done mainly via both the internet and with TV commercials. Most dating sites hope to get at least a 15% increase in singles signing up for their service.

An article by the Seattle Times has a few more statistics for you about dating in the month of January. Mark Brooks from is quoted in this article as well. Strikes Again

  • Thursday, December 27 2007 @ 01:56 pm
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The New York Times has published an article regarding new attack ads on eHarmony. Chemistry will be launching ads this week in newspapers and magazines which strike out at eHarmony for not accepting gay members. eHarmony counters's attacks by stating:

eHarmony's matching system is based on psychological data collected from heterosexual married couples, and we have not offered a service for those seeking same-sex matches. Nothing precludes us from offering a same-sex service in the future, but it's not a service we offer now.

You may remember, last April Chemistry did a similar ad campaign called "Rejected by eHarmony". They spent $20 million on that campaign which helped raise their membership levels by 80% and gay members have increased by will over 200%. Currently it is estimated that Chemistry has 3.7 million registered members and eHarmony has 17 million members.

2.5 Million American Adults used Online Dating in the Last Month

  • Saturday, September 29 2007 @ 10:03 am
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Marketing Charts summarizes the new Mediamark Research reports that have been just released. According to the statistics, online dating is still alive and well with almost 2.5 million adult Americans who took part in dating online in the last 30 days. Men slightly edged out Woman by 8%. If you want all the numbers without reading the article they included an easy to read table.

Mobile PhoneDating Predicted to Explode in Popularity

  • Wednesday, September 19 2007 @ 08:42 pm
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A new report by Juniper Research says that by 2012 mobile dating and chatroom services will have over a quarter of a billion people using them and revenues will pass $1 billion by 2010. Large dating services like and already have invested heavily in mobile services with recently upgrading their Match Mobile service with new features and a better interface (see previous story). Match Mobile members now have access to search all members available to regular Match subscribers.

For more information on this report head on over to PC Advisor.

Article on CNNMoney about Founder Andrew Conru

  • Friday, April 06 2007 @ 10:54 am
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  • Views: 3,991

Here is an interesting article on about the founder (Andrew Conru) of the FriendFinder Network of dating sites. It talks about his failures and successes including AdultFriendFinder, his biggest success which generates more than 60% of his total revenue (over $200 million). This site rivals the likes of and Yahoo! Personals in total number of members. Last year AFF had more than 35 million visitors and on average 75,000 new user registering each day (not paid members).

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