Spark Networks

An April Fools’ Day Prank May Have Exposed A Major Online Dating Myth

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You’ve heard of love at first sight, but what about love at first bite? This year’s crop of corporate April Fools’ Day pranks included Burrit-oh!, a dating site from Zoosk that matches users based on burrito compatibility.

The gimmick was all in good fun, especially considering that April 4 was National Burrito Day, but now the Chicago Tribune is reporting that the humorous site unintentionally exposed a major online dating myth.

“This year, one prank remains stubbornly present, almost four weeks after the day came and went,” writes the Tribune. “In fact, Burrit-oh! - the dating site that pairs singles based solely on their taste in portable Mexican - has proven so unexpectedly successful that maker Zoosk is thinking of keeping it.”

Nearly 2000 users have joined the site so far. Some joined just for laughs, but others are taking the scrumptious service seriously. Zoosk said they've seen an unexpected surge of people exchanging more than 20 back-and-forth messages. To put that into perspective, consider that OkCupid deems a match successful if a conversation survives only four exchanges. Burrit-oh’s record so far is 56.

"We all thought this was a really good idea and hoped it would take off," said Megan Murray, the site's senior content strategist. "But we didn't think it would take off like this."

So why is this important, other than for a quick giggle over the silliness of the internet? Almost every major dating site (including several Burrit-oh took a swipe at in a press release) touts the importance of sophisticated matching algorithms. They’re praised as the most effective way to pair people based on some "deeper" measure of interests or personality that guarantee “real” compatibility.

But Burrit-oh? Well, it’s anything but sophisticated. The algorithm is as basic as it gets, and it’s built on the flimsiest of foundations, and yet… users are still hitting it off. This supports the finding, long promoted by social scientists, that matching algorithms aren’t really science - they’re just good marketing. Behold, the unbeatable power of the burrito.

Then again, the silly service is a marketing stunt at the end of the day - a funny and clever one, but a stunt nonetheless. There’s just a teeny chance that it may outlive its initial purpose to become a real destination for single foodies. Zoosk said they've decided to keep supporting the site as long as people continue to use it.

“Personally, I am single and love burritos," Murray said, "and think it would be amazing if I could meet the love of my life on a burrito dating app."

For more information on the online dating service who launched Burrit-oh! on April Fools, please read our Zoosk review.

Zoosk Study Reveals The Biggest Online Dating Turn Off

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In today’s visual world, we put a lot of thought into how we look online. The perfect selfie is only perfect because 27 selfies have been taken before. Instagram filters are layered on until the subject looks more alien than human. And when it comes to choosing photos for your online dating profile, no shot ever seems good enough.

But what if your images aren’t the most important part of your profile? Zoosk surveyed more than 9,000 singles about their online dating dealbreakers with surprising results.

Seventy-two percent said spelling errors are a major turn off, while forty-eight percent said poor grammar is a buzzkill. Knowing the difference between “you’re” and “your,” “then” and “than,” and “who’s” and “whose” wasn’t just important on your seventh grade exams - it could be keeping you single.

Zoosk, who is currently ranked in the top 3 on, found a variety of other interesting facts about spelling and grammar online as well:

  1. Don’t fear the period. Previous studies have found that using a period at the end of a sentence can come off as aggressive or insincere online, but Zoosk’s users were mostly in favor. Ninety-three percent said they’d be happy to receive a message with proper punctuation, including the controversial period.
  2. Exclamation points are welcome (in moderation). First messages that contain exclamation marks receive a 10% higher response rate. But beware, because they’re also a case of too-much-of-a-good-thing. Use excessive exclamation points and you’ll sound like you’re yelling or disingenuously excited.
  3. Women are more concerned with grammar than men. While a significant portion of both sexes find poor grammar to be a turn off, it’s a bigger issue for women. Sixty-five percent of female Zoosk users said it’s a dealbreaker compared to 40% of men. Women were also more likely to assume that poor grammar is a sign of being uneducated, unintelligent, and lazy.
  4. Correct grammar becomes increasingly less important over time. Users over the age of 45 are the most forgiving where poor grammar is concerned. Forty-three percent said it doesn’t really mean anything  in the grand scheme of things.
  5. It’s not always hip to be hip. Using trendy internet acronyms doesn’t necessarily make you look cool. “YOLO” caused a 47% decrease in response rates. On the other hand, “LOL” increased response rates by 25% - presumably because the recipients were charmed by their suitors finding them funny.

On that last point, Zoosk relationship expert David Pedersen encourages a balance between slang and traditional language.

“While abbreviations such as YOLO and LOL are more popular with millennials, these phrases are becoming more common beyond that demographic and slipping into the everyday vernacular,” he said. “These pop-culture phrases could very well become accepted over time, after all, some of them are starting to be included in Oxford’s dictionary! However, there will always be those individuals that appreciate the use of proper English to abbreviations."

EliteSingles Survey Reveals What Makes The Perfect Partner

Elite Singles
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Is the perfect partner dall, dark, and handsome? Is he a leather jacket-wearing bad boy? Maybe she’s an effortlessly beautiful model, or a geeky gamer girl.

The real answer, of course, goes much deeper than that. A perfect partner should be judged not by their looks, but by their actions. EliteSingles polled 10,000 members from around the world about how they would like their future partner to act in a relationship. Some of the results may surprise you.

Participants were asked to agree or disagree with a series of statements about the behavior they expect from their partners. According to the survey, the top five things singles would like their ideal partner to do are:

  1. Share his/her concerns with me: 91%
  2. Include me in his/her plans for the future: 86%
  3. Accompany me to a family member’s birthday party: 84%
  4. Give me freedom to have time (hobbies, interests, etc.) for myself: 83%
  5. Find the time to talk to me every day: 80%

The study also delved into things EliteSingles members didn’t expect their future partners to do. Men and women gave mostly the same answers, but they expressed a significant difference in the way they expected their partners to show affection. Only 2% of women wished for their partners to show affection through sex, while men were averse to being shown affection by receiving compliments. Only 3% of men said they expect praise from their partners.

Other key differences between Mars and Venus focused on household chores and fashion choices. Fifty-nine percent of women said expect their partners to do housework, compared to 38% of men. What men were more interested in was lingerie - 62% of men said they would like to be surprised with sexy underwear, compared to just 26% of women.

As silly as some of these stats may sound, and as easy as you may think it is to write them off, expectations are essential to relationships. Standards are necessary and healthy, as long as you don’t saddle a partner with an excessive number of expectations or expectations that are unreasonable.

EliteSingles psychologist Salama Marine offers this caution:

“The problem is when you feel obligated to fulfill your partner’s expectations: when you start to feel limited in your decisions or not free anymore to do what you want; or when your needs are completely forgotten to only respond to your partner’s expectations. If this is the case, then it’s a sign that there is a problem in the relationship.”

If you find yourself in that situation, there’s only one solution: communication. Discuss your expectations with your partner clearly and openly, and be sure to listen to them in return. "Good communication will allow you to negotiate and compromise,” says Marine.

For more information on this dating service please read our Elite Singles review.

JDate Coupons

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There are currently no coupon codes available for the Jewish dating service JDate.

What JDate is now offering is up to 25% off a 3 and 6 month subscription (as of the last time we checked which is January 16, 2018).

Depending on the subscription term length, JDate subscriptions are as low as $19.99 a month. This sale could expiry at any time so act soon if you are thinking of joining. When you decide to upgrade your free JDate account the sale prices will be presented to you at that time.

JDate does offer extra promotions every now and then. When these discounts are available, this post will be updated with more information on how to use them. To find out more about this popular Jewish dating service you can read our review of JDate. User reviews and comments of JDate are also accessible from this page.

Christian Mingle Coupons

Christian Mingle
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There are currently no coupon codes available for Christian Mingle for their website or dating app.

What Christian Mingle is offering now is up to 25% off a 3 and 6 month subscription (as of the last time we checked which is January 16, 2018).

Depending on the subscription term length, Christian Mingle subscriptions are as low as $14.99 a month. This sale could expiry at any time so act soon if you are thinking of joining. When you upgrade your free Christian Mingle account the sale prices will be presented to you.

Christian Mingle does also offer further discounts on special occasions. When these discounts are happening we will update this post with more information on how to apply them to your membership. To find out more about this dating service and why it is popular with Christian singles you can read our Christian Mingle review. User reviews of Christian Mingle are also accessible from this page.

2015 Dating Sites Reviews Single's Choice Award

Christian Mingle
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2015 Dating Sites Reviews Single's Choice Award - Gold
Recipient of Gold
2015 Dating Sites Reviews Single's Choice Award - Silver
Recipient of Silver
2015 Dating Sites Reviews Single's Choice Award - Bronze
Recipient of Bronze
Christian Mingle

The 2015 Dating Sites Reviews Single's Choice Award poll was launched on October 1st, 2015. By the beginning of January, 2016 when we closed the poll it had 459 people cast their votes. For the first question of the poll, it asked our visitors what paid dating site or app would you recommend for the Single's Choice Award. This question had 8 possible answers and included the top dating services of 2015. For this award the top voted service receives Gold, followed by Silver, and for third most voted site, Bronze.

The recipient of the Gold 2015 Single's Choice Award is grew in popularity again this year and received 8% more votes than last year. For 2015 Match received 148 votes which is 32.24% of all votes cast.

The recipient of the Silver 2015 Single's Choice Award is eHarmony. eHarmony received 85 votes which is 18.52% of the total votes cast. This is roughly the same percentage of votes they had last year. This dating service continues to grow and launched several localized versions of their dating service in the past year.

The recipient of the Bronze 2015 Single's Choice Award is Christian Mingle. Christian Mingle received 60 votes which works out to 13.07% of all votes cast and 3% more votes than last year. This dating service continues to attract members thanks in part to a new and approved dating app which launched last year combined with a revamped web site.

Here are this year's standings for the Single's Choice award for all dating sites in the poll.

  2. eHarmony
  3. Christian Mingle
  4. Fitness Singles
  6. Are You Interested
  7. Zoosk
  8. Badoo

We would like to thank all our visitors who cast a vote this year for our Single’s Choice Award. The results of this award help guide our users to choose the best dating site or dating app for them. Each of the winning services receives a award badge on their review showcasing their accomplishments. All award winners are also added to the 2015 Award category.