Spark Networks

Zoosk Reaches Record Revenue in Q1 2013

Zoosk
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Zoosk's dazzling rise to fame is the stuff of online dating legends. Over the last five years, Zoosk has evolved into a leader in the industry, and this year it celebrated a major milestone.

On May 22, 2013, Zoosk announced a company record: revenue exceeded $40 million in the first quarter of the year. That's not a bad way to celebrate the half-decade mark...

And that's not all Zoosk has achieved this year. The first quarter of 2013 also saw these breakthroughs for the popular dating site:

  • Zoosk experienced a 116% increase in monthly total unique visitors compared to the same period last year.
  • The number of monthly active users for Zoosk's mobile products increased more than 200% year-over-year.

Zoosk believes its success can be chalked up to its unique approach to matchmaking and a strong focus on the mobile market. The site set itself apart with its Behavioral Matchmaking engine, which learns users' preferences by observing their behavior on the site. It continuously improves subsequent matching suggestions as it more thoroughly profiles a user, resulting in increasingly better matches and higher levels of engagement with other singles.

The Behavioral Matchmaking engine is driven by three discovery tools:

  • Zoosk's Scientific Matchmaking service, a daily introduction to a potential match
  • Carousel, a rapid-fire round of profile pictures
  • Search functionality that sorts through the millions of profiles on the site

On the mobile front, Zoosk created a variety of mobile applications to meet users' increasing demands for dating on-the-go. The applications are all optimized versions of the site's experience that are frequently updated to provide better and more sophisticated service. Applications are available for Apple devices on iTunes and for Android in the Google Play store.

Zoosk's commitment to mobile has paid off. It consistently ranks as the #1 dating app for the iPhone and iPad, and in Google Play the Zoosk app has been downloaded more than five million times.

"We wanted to bring a no-compromise approach to small screen dating for users on-the-go," said Shayan Zadeh, Zoosk CEO and co-founder. "So instead of designing our mobile product as an extension of our website, we built a brand new experience from the ground up. This mobile-centric design plus our Behavioral Matchmaking engine equals a powerful formula that is driving user adoption."

Congratulations to Zoosk on their stellar start to 2013. Can't wait to see what the rest of the year has in store...

For more on this dating site you can read our review about Zoosk.

Christian Mingle Partners with Dallas Ministry

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Christian Mingle has partnered with a Dallas, Texas ministry called H.I.S. BridgeBuilders. This ministry helps restore low-income urban communities through economic means, education, health and spiritual development. With this new collaboration Christian Mingle's first project will be to help plant gardens in underprivileged communities located in south Dallas. These gardens will offer healthy food options to people who need it.

Christian Mingle and H.I.S. BridgeBuilders also plan to host charitable events to raise money for this and other projects. For more on this story you can read the press release and to find out how Christian Mingle works as a dating site you can read our review.

Christian Mingle is Down - March 21, 2013

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I just notice that my connection has timed out when I tried to visit ChristianMingle.com. I first notice the problem at 12:05pm today. I am not sure if the site is too busy or that Christian Mingle's web servers are offline due to a hardware or software problem.

We will update this post when we get more information.

Update #1: As of 12:23 pm EST a message comes up stating that the site is momentarily down and to try back again shortly. No reason is given for the outage though it obviously is not their internet connection since they can serve the problem page. The Christian Mingle customer service phone number is also given: 1-866-660-7924

Update #2: I just checked (1:33pm) Christian Mingle is back up and working fine. They were still down at 1:00pm so it looks like ChristianMingle.com was down just 1.5 hours or so.

Christian Mingle Teams Up with Radio Show for The Dating Game

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Christian Mingle is one of the top dating sites in the United States. The Drew Marshall Show is a Canadian radio spiritual talk show based in Toronto. What does these 2 businesses have in common? They have partnered to create a matchmaking contest called “The Dating Game”. This segment is an 8 week-long series that follows a contestant who is given a free subscription to ChristianMingle.com.

The first contestant named Danielle is 25 years old and is new to online dating. The series follows the experiences she has from joining Christian Mingle to the men she meets. A couple of weeks in she has met a man named Phil whom she really likes and who funny enough goes to the same church she does. The two have never met or seen each other before meeting online at Christian Mingle. Danielle and Phil have been on several dates and have decided they want to be exclusive and now pursued their relationship offline.

To find out more and to see who the next contestant is you can listen to the Drew Marshall Show On Saturday’s at 3:30 pm Eastern Standard Time.

Zoosk Passwords Stolen?

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Zoosk was made aware recently that possibly some of their members passwords were found on a third-party website. Zoosk takes security seriously and has launched an investigation:

So far, we have not found evidence of our network being compromised. Additionally we have not received reports of unauthorized access to members’ accounts...

To err on the side of caution Zoosk has required some members to reset their passwords.

Zoosk is smart to get on top of this potential security threat right away. Hopefully it is a false alarm but it is always best to take steps to ensure everyone’s information is safe. A number of dating sites have been targeted over the last few years including Plenty of fish which was hacked in February of 2011.

For more information on this potential security issue you can read the Zoosk blog.

ChristianMingle’s Future Looking Bright

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Thanks to a $30 million marketing push in 2012 ChristianMingle now has over 8 million registered members of whom 154,000 pay to subscribe. A large portion on these members live in the Midwest and Bible Belt areas. Over half of the members (55%) are 37 years or older and a quarter of members (25%) are over the age of 50. In the last quarter of 2012 the amount of subscribers grew by 89 percent when compared to the same quarter in 2011.

ChristianMingle’s objective is to create long-term focused relationships. Currently the site doesn’t allow gay Christians to join in an attempt to balance the interests of its members. Spark Networks which owns ChristianMingle does have other dating websites for LGBT singles which cater to a more casual relationships. ChristianMingle’s main competition in the Christian online dating niche is eHarmony and ChristianCafe.com.

For more on this story you can read Business Week and to find out more about this dating site you can read our ChristianMingle review.