Dating Services

Hinge Offered Users $100 to Go on A Date IRL

Hinge
  • Monday, April 06 2020 @ 11:44 am
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Hinge National Day of Unplugging
Image: hinge

Dating app Hinge wanted to get people meeting IRL back at the beginning of March. This promotional effort offered $100 to users who take a break from the app for one day to go on a date.

For those who wanted to cash in, Hinge required users to go on a date on Friday March 6th and discontinue using Hinge for the next 24 hours. The date the company chose coincided with the National Day of Unplugging.

According to Yahoo! Fianance, users were given a simple set of instructions to follow: log in to the app to set up a date for March 6th. At 4:00pm EST on that day, users were instructed to open their apps and hit “pause your account” before closing the app. Hinge asked that they note the time, because the app will need to be paused for a full 24 hours in order for the user to qualify.

Tinder Warns Users About Coronavirus Spread

Tinder
  • Friday, April 03 2020 @ 07:08 am
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Tinder's Coronavirus message to it's members

Dating app Tinder raised the alarm for users of its popular dating app as reports of coronavirus spread across the U.S., with confirmed cases in most states.

Tinder has created ads that appear as users swipe through its app, providing links to the World Health Organization’s website with recommendations for preventing the spread of the virus, according to The Hill.

The ad states: "Your wellbeing is our #1 priority…Tinder is a great place to meet new people. While we want you to continue to have fun, protecting yourself from the coronavirus is more important.”

Grindr Will Be Sold By Chinese Owner Kunlun In $608M Deal

Grindr
  • Wednesday, April 01 2020 @ 09:45 am
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Grindr has been acquired by San Vicente Acquisition Partners

Grindr is set to sell for $608.5 million. The sale comes after the US government expressed national security concerns regarding Beijing Kunlun Tech’s ownership of the gay dating app. San Vicente Acquisition Partners — a group of entrepreneurs and investors in the technology, media and telecommunications industries — will acquire a 98.5 percent stake in Grindr in the deal. 

Kunlun is one of China’s largest mobile gaming companies. The company took a majority stake in Grindr in 2016 for $93 million. In 2018, Kunlun purchased the remaining percentage of the popular dating platform for $152 million. The agreement was met with apprehension on the part of journalists, China experts and former intelligence officials, who suggested that it put the Chinese government in a position to demand sensitive data about the app’s users, including those who are not Chinese citizens.

Plenty of Fish Adds Livestream Feature

POF (Plenty of Fish)
  • Monday, March 30 2020 @ 07:04 am
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POF introduces Livestreaming to their App

Dating app Plenty of Fish (or POF for short) is rolling out a new feature in the coming weeks to users that allows them to livestream video chat with potential matches.

The free livestreaming feature called LIVE! Is POF’s way of encouraging its users to “date from a distance” according to their press release. The company partnered with The Meet Group, Inc., a livestream technology service, to create the feature. 

It’s simple to use. There’s a “LIVE!” icon within the POF app that members can tap which takes you to a home page where you can see the most popular livestreams. You can tune in to a stream or create your own. It’s a way to “stay connected and create a sense of community from the convenience of home,” according to the company’s release.

The Meet Group Announces Acquisition by ProSiebenSat.1 Media SE

Meet Group
  • Friday, March 27 2020 @ 10:03 am
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ProSiebenSat.1 Media SE and The Meet Group Logos

Rumors began to swirl last December that German broadcaster ProSiebenSat.1 Media SE’s e-commerce arm, NuCom Group, had expressed preliminary interest in acquiring The Meet Group. It has now been announced that the companies have entered a definitive agreement to proceed with the acquisition. NuCom will pay $6.30 a share in the deal, putting an enterprise value on Meet Group of approximately $500 million.

Based in Pennsylvania, The Meet Group is a maker of mobile apps that focus on live streaming broadcasts and text-based conversations, including MeetMe, Skout,  LOVOO, Tagged and Growlr. NuCom’s holdings include eHarmony, which it acquired in 2018, and the Germany-based dating platform Parship. The Meet Group’s dating brands will be combined with NuCom’s portfolio company Parship Group. The acquisition will help both companies diversify their revenue streams and broaden their combined international footprint.

Tinder’s New Concierge Service Will Fix Your Dating Profile For $20

Tinder
  • Wednesday, March 25 2020 @ 12:01 pm
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Tinder Concierge Premium Service
Image: Forbes

Having trouble finding a worthwhile match on Tinder? The dating app made “swipe left” and “swipe right” two of the most recognizable phrases in popular culture — but what it hasn’t necessarily done is made it easier to find a date using those infamous gestures.

In an effort to help singles get more out of their Tinder experience, the company has started testing a premium service it’s calling Tinder Concierge. An advertisement recently released on the platform announced the new feature with an image of a limousine parked outside of an ornate building. The short description of Concierge explains that users can pay $20 to schedule a session with a “team of experts” who will help them “craft the perfect profile.” Users who are interested are invited to sign up for the waitlist to get more information.

The ad has been greeted with mixed responses on Reddit. A few users expressed curiosity about the idea. Others called Concierge “transparently a scam” and “something that’s going to flop miserably.” A skeptical user shared the theory that Tinder would simply note when a user has a Concierge session and updates their profile, then show them more matches — which increases the likelihood that they’ll get more right swipes — so the user will think the service is working. Several users noted that their version of the ad set a Concierge session at $50, not $20.

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