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Lumen Launches Marketing Campaign for Daters Over 50

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Lumen Partners with Silver Classix Crew

Dating app Lumen is coming out strong for the over 50 online dating market. It has already achieved one million downloads in just eight months (Android and iOS). In June, the company announced the launch of an international campaign dubbed “50 is just the start,” partnering with over-50 dance group The Silver Classix Crew in its ads.

The dance group performs in costumes that hide their identities, so they could be mistaken for much younger dancers. The end of the ad has them removing their masks to reveal performers with gray hair and other signs of age, meant to make viewers question their preconceptions of what “older” means. The ad will air in various global markets on both broadcast and digital platforms like Comcast and Hulu, according to website Campaign US.

Russia Now Requiring Tinder to Hand Over User Data

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Russia Requiring Tinder to Hand Over User Data

Russia is requiring 175 companies to share user data with its government law enforcement and intelligence services, including with FSB, the successor of the KGB spy agency. Listed among the companies was popular dating app Tinder.

Russia’s regulatory agency also required the dating app to store six months’ worth of user data on Russian servers, including direct messages, photos and videos. Three other dating apps, Mamba, Wamba and Badoo, currently share user information with Russian government officials, according to CNN.

Tantan Dating App Removed from Chinese App Store

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Tantan, the popular dating app often referred to as China’s Tinder, was recently removed from the Chinese app store in an effort by the government to “clean up content in cyberspace,” according to ZDNet.

There were no specifics given as to why the app was removed, but the company issued a statement saying that it is complying with the government’s requirements. The app was removed from both the Apple and Android stores in China.

Momo, Tantan’s parent company, also issued a statement saying it was "proactively communicating with the relevant government authorities" and will "fully cooperate" to restore the app's availability "as soon as possible," according to Yahoo! Finance. Shares of the company tumbled after the app’s removal.

Apple and Google Remove 3 Dating Apps After FTC Warns They Endanger Children

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Early in May, Apple and Google removed three dating apps from their stores after the FTC declared them a danger to children. By Friday May 10th, the updated apps were available again in Google Play, but not in the Apple Store.

According to The Hill, the FTC issued a consumer advisory for dating apps, and named three apps specifically - Meet24, FastMeet, and Meet4U – because they put children at risk of exposure to potential predators. Children under 13 years of age were able to sign up for these apps and communicate with other users, including adults, a violation of a law that requires parental consent before collecting information on underage people.

Trends in China Could Drive Dating App Technology

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Jiayuan now allows users to livestream.
Jiayuan now allows users to livestream.

In technology-forward China, single people are looking to new ways of connecting with each other via dating apps beyond the traditional swipe. Now, online dating companies in China are experimenting with livestream, and soon U.S. companies could follow.

Gizmodo reported on the trend of Chinese dating apps integrating livestream features into their platforms. Jiayuan, China’s largest dating app, launched its new livestream feature this past January with an interesting twist. Instead of two users opting to chat with each other over the app in private (like with Facetime), a user can set up a chat topic and see if someone wants to join. Once one person accepts and the two start a chat, it becomes a broadcast where other users can watch and comment.

Bumble Introduces Women-Only Networking Tool

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Bumble Bizz New Filters

Popular dating app Bumble has launched a new filtering tool for its career networking app Bumble Bizz, which allows users to exclude men from their searches.

The new tool is a filter that can be turned on or off in the app settings. When it is activated, the filter excludes men from searches. The reason for the new tool is to help women find opportunities in careers where they’ve been traditionally underrepresented, such as the tech industry.

The idea is to help women build a strong network of contacts to support their career growth and shrink the gender gap. Bumble Bizz is often used by employers to find new hires, as well as job seekers looking for something new. This could give women more visibility in industries where they’ve traditionally been overlooked.