Relationships

Match.com Celebrates ‘Love With No Filter’

Couples
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Love with No Filter

We know we shouldn’t compare ourselves to what we see on social media. Everything, from the poreless skin to the sunsets over pristine beaches, is edited and carefully curated. But despite our better judgement, we can’t help feeling envious when we see travelers on picturesque getaways and fashion influencers posing in their flawlessly organized closets.

This compulsion to measure our real lives against the heavily filtered lives we see on social media now extends to our relationships. Twitter, Facebook and Instagram are littered with images of #couplegoals that make it easy to draw comparisons to our own relationships and give us unrealistic perceptions of love. According to a survey from Match.com, one third of couples feel their relationship is inadequate after scrolling through snaps of seemingly-perfect partners plastered across social media.

Bumble to Sponsor Prohibition NYE Party in Downtown L.A.

New Years
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Bumble Sponsers Prohibition NYE in downtown Los Angeles

Dating app Bumble announced that it will be sponsoring the seventh annual Prohibition NYE in downtown Los Angeles. The popular New Year’s Eve party has a “Roaring Twenties” theme against the backdrop of the historic Union Station.

The event is organized by McCullough and Ross in partnership with KCRW, and features world-class DJs, a live jazz ensemble, burlesque, and an open bar for guests. Live acts include local artist Classixx and Lyndsay and the All Nighters, according to the event’s PR. To help guests ring in the New Year with appropriate festivity, a ball will drop from the famous art deco ceiling of the train station.

Bumble users will be able to get into the event by showing an active profile on their phones, so if you’re interested in attending, be sure to download the app and set it up before arriving to the yellow-carpeted entrance. There will also be a photo booth, so it’s encouraged to dress for the occasion.

Hinge Partners with Chipotle for Cuffing Season

Christmas
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Hinge Partners with Chipotle

Dating app Hinge wants its users to meet in person over cuffing season, specifically over burritos from Chipotle.

Hinge partnered with the popular Mexican food chain to offer free burritos for its users from December 13-31, the height of cuffing season when people tend to hook up during the cold days of winter. What better time to share a hot, delicious meal with someone you met over a dating app?

Hinge users get a buy one/ get one free deal for burritos, salad, or an order of tacos, according to website Bustle.

Bumble Launches in India with Partner Priyanka Chopra

Celebrities
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Priyanka Chopra and Whitney Wolfe Herd at the launch dinner for Bumble India
Image: BFA.com/Zach Hilty

Bumble announced the launch of its female-friendly app in India with a celebrity dinner at the Gramercy Hotel in New York.

CEO Whitney Wolfe Herd joined Indian actress Priyanka Chopra, who just partnered with Bumble to bring the app to her home country. They hosted a dinner for women of Indian heritage who are at the top of their respective fields to celebrate the launch.

According to Forbes who reported on the event, attendees included Vanity Fair’s Radhika Jones, Hillary Clinton’s former political staffer Huma Abedin, Teen Vogue’s Samhita Mukhopadhyay, Saks Fifth Avenue’s Roopal Patel, fashion designer Anita Dongre, and Girls Who Code co-founder Reshma Saujani. The Daily Show’s Aasif Mandvi was also in attendance.

University of Oxford Study Finds Gender Stereotypes Are Alive And Well In Online Dating

Dating
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Online dating revolutionized the way we meet and is seen worldwide as a modern approach to finding love - but according to a recent study from the University of Oxford’s Oxford Internet Institute (OII), the experience of online dating is not nearly as progressive as the technology is.

Researchers at the OII analyzed 10 years of eHarmony UK user data to find out how gender norms and social attitudes have evolved over the last decade. The study, Computational Courtship: Understanding the Evolution of Online Dating through Large-scale Data Analysis, reveals their surprising conclusion: little has changed, and what has is not for the better.

Traditional gender roles continue to dictate how men and women connect online. The study found that men are 30 percent more likely than women to initiate conversation on a dating service. The number has actually increased over time, from six percent in 2008 to 30 percent in 2018. When women do initiate, the response rate drops by 15 percent.

New Study Shows Divorce Rates Have Plummeted, Thanks to Millennials

Divorce
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Divorce is down thanks to Millennials

There’s always a risk when a couple gets married – a common statistic people have cited is that when you get married, there’s a 50 percent chance you’ll get divorced. However, recent data points to changing times and changing attitudes towards marriage. According to a new study, divorce rates have plummeted - thanks in large part to Millennials.

A study by Maryland sociology professor Philip Cohen, who analyzed U.S. Census data from about 3.5 million households, shows that the divorce rate in America has plummeted 18 percent from 2008 to 2016. He credits Millennial women with the decline, as on average, they have waited past the age of 25 to marry, and are more likely to have already earned a Bachelor’s degree by the time they tie the knot.

The study also found that people ages 35 to 44 – Generation X included - were also less likely to divorce now than they were in 2008.