Relationships

Match Group Launches New App in Japan to Compete with Arranged Marriage Industry

Marriage
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Pairs Engage Dating App

Match Group is serious about its expansion in the Asian market. It just announced the launch of its new app Pairs Engaged – a “marriage concierge” service to compete with the country’s popular arranged marriage industry.

Pairs Engaged is the opposite of the company’s star dating app Tinder. There’s no casual glancing through photos and swiping left and right. Instead, the customers Match Group is targeting are looking to get married within a year and are serious about the search process.

New Y Combinator Startup ‘Waves’ Matches Users Based On Sexual Compatibility

Sex
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Waves Website Screen Capture

The pressure to write the perfect dating profile is enormous. It needs to be confident but not arrogant, intriguing but not cryptic, unique but not outlandish, alluring but not unapproachable. There’s nothing easy about condensing your personality into a few carefully curated sentences and photographs. Inevitably, things must be left out. But which things?

For many users, the answer is sexual preferences. It’s an easy detail to omit - and some would say the rules of decency require such details to be omitted - but brothers Emerson and Morris Hsieh see things differently. The young co-founders launched Waves, a dating app that allows users to match based on sexual interests, and are currently part of famed incubator Y Combinator’s Summer 2019 batch.

Match Releases Ninth Annual 'Singles in America' Study

Statistics
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Singles In America Logo

Match’s Singles in America survey, now in its ninth year, is the nation's largest and most comprehensive annual scientific study of single men and women across the United States. This year, Match polled over 5,000 singles about their current attitudes around sex and dating, the their response to the #MeToo movement, and how singles of all ages are changing the way they look for love.

"Modern love, sex and romance are thriving in America—from Millennials to seniors. The current fear that the young don’t care about love and commitment is just plain wrong. They are simply having a hard time finding it and feeling burnt out by the search,” says Dr. Helen Fisher, biological anthropologist and Chief Science Advisor to Match. “Moreover, this year’s Singles in America study gives a first-of-its-kind look at the positive impact the #MeToo movement has had on single men — on dates and in the office.”

Singles still want love and they’re optimistic about their chances of finding it. According to the survey:

Bumble's New Ad Campaign Features Actress and Activist Jameela Jamil

Friendship
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Jameela Jamil using Bumble
Image: Bumble

Dating app Bumble is going all-in on its mission to empower women. The latest move is launching a new ad campaign to help combat loneliness, featuring activist and actress Jameela Jamil.

The #askingforafriend campaign launches August 4th in honor of International Friendship Day, and will focus on encouraging Bumble users to build friendships to counter the growing problem of loneliness around the world. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.

Google’s New Social Network Called Shoelace Wants To Introduce You To People Who Share Your Interests

Friendship
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Shoelace Website Screen Capture

After shuttering Google+ in April, Google is taking another stab at social networking. The company is currently testing Shoelace, a Meetup-esque network focused on connecting people with similar hobbies and interests.

Shoelace is a hyperlocal mobile app that promises to “tie” people together based on their interests, like two laces on a shoe. Users can create listings for events and activities (fittingly called “Loops” on the app) they’re participating in, then invite other people to join them. Invitations can be sent to friends or strangers, whether or not they are fellow Shoelace members. Shoelace also generates personalized daily recommendations help users find the most interesting things happening in their area.

Stanford University Survey Finds Couples Who Meet Online Are More Diverse

Studies
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Couples who meet online are more Diverse

Researchers have long been fascinated by the ways online dating has changed how we meet and match. A Pew Research Center analysis of recently released survey data from Stanford University found that online daters are more likely to choose partners who are different from them in race or ethnicity, income level, education or political affiliation.

The Stanford survey, How Couples Meet and Stay Together 2017, collected answers from 3,510 U.S. adults who are currently married, currently in a relationship, or who have ever previously been in a relationship. Couples who met online were more likely to date someone with a different education level, political ideology or race/ethnicity than couples who met offline. The difference between those who met online and offline was particularly significant for political party and race/ethnicity.