Mobile

Live Video Competition Battles Feature Rolls Out To MeetMe And Skout

Mobile
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The Meet Group, a portfolio of brands in the mobile social networking and entertainment space, is rolling out a new feature called Battles on its MeetMe and Skout apps.

“Battles brings an exciting competitive dynamic to Live, and we are thrilled to bring this new feature to our users,” said Geoff Cook, CEO of The Meet Group. “We believe that the addition of Battles will contribute to our growing video revenue run-rate, which exceeded $62 million annualized, based on the month of November, up from the $55 million number we reported in October. Momentum in video revenue has continued into December, and this past weekend we achieved the highest video revenue day in our history.”

Battles is The Meet Group’s latest bid to harness the power of streaming video. The feature brings together two livestreamers and their audiences for a live showdown. The competitors can challenge each other in a variety of categories ranging from music, to dance, to comedy and more. Each battle lasts only a few minutes. The winner is the streamer who earns the most diamonds by receiving gifts from viewers during the battle.

Hinge Partners with Chipotle for Cuffing Season

Mobile
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Dating app Hinge wants its users to meet in person over cuffing season, specifically over burritos from Chipotle.

Hinge partnered with the popular Mexican food chain to offer free burritos for its users from December 13-31, the height of cuffing season when people tend to hook up during the cold days of winter. What better time to share a hot, delicious meal with someone you met over a dating app?

Hinge users get a buy one/ get one free deal for burritos, salad, or an order of tacos, according to website Bustle.

Facebook Launches Its Highly Anticipated New Dating Service in Colombia

Mobile
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Facebook has officially entered the dating app game, launching its new feature Facebook Dating exclusively for users in Colombia. Since the announcement of the new service in May at the company’s annual developers conference, the online dating industry has been anxious for how Facebook might upend the market.

Facebook chose Colombia because online dating is a “pervasive behavior” there according to Nathan Sharp, product manager for Facebook Dating. The country has a population of 48.6 million, giving Facebook the opportunity to see how people use it and how it compares to other dating apps. There are about 200 million single Facebook users globally, according to Sharp, a huge population to reach.

The service is currently available only through the social media giant’s mobile app, and users have to opt in to the service to use it. Also, Facebook Dating is separate from the regular Facebook service, so a user’s dating activity will not be visible to friends on social media. Facebook intends to compete directly with dating apps, but the company’s focus is on connecting people to form relationships, moving away from superficial swiping that’s popular on apps like Tinder.

MeetMindful: A Dating App For The Wellness Age

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Technology companies frequently boast of “disrupting” their industries. But ask Amy Baglan, co-founder of online dating platform MeetMindful, and she’ll say technology has become disruptive in a negative way - at least where romantic relationships are concerned.

“Social media and technology in general has taught us that it’s okay to connect on really surface-level, quick ways, and that’s not how I think we’re wired as humans,” she told Dever publication Westword. “There is an underlying anxiety that it’s not enough, that something’s missing.”

That something, she hopes, is her very own dating startup. The earliest seeds for MeetMindful were planted in 2006, when Baglan was vice president of a New York City startup and turned to yoga and meditation to fill a void in her personal life. Four years later, she quit her job to pursue her own Eat, Pray, Love journey through Asia. Baglan experimented with various mindful living practices and immersed herself in communities dedicated to the integration of mind, body, and spirit.

Crown Dating App Launches in L.A.

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Match Group has a new dating app called Crown, and to kick off its initial launch in Los Angeles, the company threw a party at the trendy rooftop bar EP&LP in West Hollywood.

The event drew more people than originally anticipated – the company received almost 800 RSVPs. This was an invitation-only event, but word managed to trickle out to L.A. singles. When we arrived, there was a line forming down the block just to get inside.

Crown strategists are positioning the app as a departure from the typical swiping apps modeled after Tinder, because of its intentionally game-like format. Much like you would approach betting on your favorite sports team, say for March Madness, Crown presents you with sixteen matches per day, presented in a bracket format. You pick the winner of each pair of potential matches, until you are left with the final four. When you crown the winner, you have twenty-four hours to message each other and see what happens next. The process starts all over again the next day with new matches.

Match Group Launches Crown, a New Game-Like Dating App

Mobile
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Match Group, the parent company of popular dating app Tinder, has launched a new app called Crown which offers a game-like format for online dating.

It works like this: every day at noon, users are presented with sixteen total profiles, shown two at a time, and must choose only one “winner” from each group of two. Users go through a process of elimination, until you end up with the final four matches, at which point you choose one final winner to be “crowned.” That winner is then alerted he/she has won, but that doesn’t mean you start chatting right away - it’s up to the winner to choose whether or not he/she wants to message you.

The game element is an interesting choice by Match Group. By turning it into a process where there is a possibility to “win,” the idea is that more users would feel invested in the process, and therefore be more likely to reach out. On the other hand, some argue, users might feel more acute rejection if their “winners” choose not to interact.