Match.com

Growth Industry Or Past Its Prime? A Two-Year Review Of Online Dating’s Hirings And Firings

Match.com
  • Contributed by:
  • Views: 1,223

It wasn’t long ago that dating services were seen as the last refuge of the lovelorn and desperate. Today online dating hasn’t merely shed its stigma, it’s a bona fide phenomenon and business appears to be booming.

According to a report from IBISWorld, annual revenue in the online dating industry has surpassed $3 billion. Dating services employed over 9,000 people worldwide in 2017 and have collectively seen an annual growth rate of +5.3% over the past five years.

Yet hardly a week goes by without someone publishing an article condemning digital dating for butchering our ability to have real relationships, and even major players like Match Group have fallen short of analysts’ expectations.

Match Aims to Make Online Dating More Female-Friendly

Match.com
  • Contributed by:
  • Views: 759

Match Group has a new CEO, and she’s determined to provide a better online dating experience for women. In a recent interview with Marketwatch, Mandy Ginsberg revealed that Tinder will be debuting a new feature that lets women choose whether or not they want to make the first move. She has female-friendly plans for their other properties as well, including Match and OkCupid.

Tinder’s new feature competes directly with dating app Bumble, which has seen incredible growth since its debut. Bumble differs slightly in that women automatically get to make the first move, rather than choosing.

Ginsberg has also launched a new campaign for OkCupid that “emphasizes shared hobbies over hookups.”

Wrapping up the Debate: Have Dating Apps Killed Romance?

Match.com
  • Contributed by:
  • Views: 954
Did dating apps kill romance?

Do dating apps kill the romance of dating, or are they actually helping bring more people together? A lively debate on this topic was held the night of February 6th in New York, with a panel of experts arguing for and against the motion: Dating Apps Have Killed Romance.

Let’s face it, if you’ve tried online dating, or had a friend who’s dabbled in it (more than 49 million Americans have), chances are you’ve heard a few horror stories. This was the focus of the argument from Eric Klinenberg, co-author with Aziz Ansari of the book Modern Romance, and Manoush Zamoroti, podcast host and journalist who argued for the motion. Citing stories of dates and relationships gone wrong, they argued that not only have dating apps killed romance, they have killed civility among daters. Ultimately, apps have changed the dating culture, and not for the better.

They argued that online dating specifically breeds bad behavior, because people are able to hide behind a screen – or worse, they have stopped interacting or knowing how to interact in real life. Zamoroti gave an example of one of her podcast listeners walking into a bar and seeing a line of single men ordering drinks and swiping on Tinder, ignoring the people around them completely. Plus, some online daters have become emboldened to send lude messages online, which makes the experience even more painful and depressing for other daters.

2018 Dating Sites Reviews Single's Choice Award

Match.com
  • Contributed by:
  • Views: 1,199
2018 Dating Sites Reviews Single's Choice Award - Gold
Recipient of Gold
Match.com
2018 Dating Sites Reviews Single's Choice Award - Silver
Recipient of Silver
eHarmony
2018 Dating Sites Reviews Single's Choice Award - Bronze
Recipient of Bronze
OurTime.com

The 2018 Dating Sites Reviews Single's Choice Award poll was launched on October 1st, 2017. It ran for 3 months and then closed for voting on December 31st, 2017. 393 people cast their votes in the poll. The first question of the poll asked:

What paid dating site or app would you recommend for the Single's Choice Award?

Voters could choose 1 dating service from a selection of 10 of the top dating services in 2017 as selected by the Editor's. For this award the top voted dating service for the above question receives the Gold, second place gets Silver, and for third Bronze.

The recipient of the Gold 2018 Single's Choice Award is Match.com. Match received just over 27% of the votes cast in the poll which is 95 votes. This is a strong showing as it is 7% more votes when compared to last year and almost 5% more votes than our Silver recipient this year.

The recipient of the Silver 2018 Single's Choice Award is eHarmony. This popular dating service gathered 75 votes which gave it over 19% of the total votes cast. This is 5% more votes than in the previous year and 6% more votes than the Bronze recipient of this year.

The recipient of the Bronze 2018 Single's Choice Award is OurTime. This niche dating service for singles 50 years and older received 51 votes which is almost 13% of the total votes cast. This is the first time that OurTime has been a Single's Choice Award winner which is to be commended especially for a dating service that doesn't cater to the entire single pool.

Here are this year's standings for the Single's Choice award for all dating services in the poll:

Match Under Fire For Questionable Content Of New Alexa Skill

Match.com
  • Contributed by:
  • Views: 678

Alexa can play music, tell you the weather, make phone calls, create to-do lists, read the news, shop for groceries, suggest restaurants, request an Uber, order pizza, tell jokes, translate languages, book vacations, control your smart home, talk to your cats, help prepare dinner, find your lost phone, check if you’ve been hacked, and that barely scratches the surface of the 15,000+ skills now available on Amazon’s virtual assistant.

With so many consumers now relying on these voice-activated devices, dating services are wasting no time in jumping on the trend. eHarmony launched its own Alexa skill last October, while Plenty Of Fish opted to join forces with Google Home instead.

Match is the latest to get in on the game with Match First Date What Ifs, a skill designed to turn Alexa into a digital wingman.

Have Dating Apps Killed Romance? Tune in to the Debate February 6th.

Match.com
  • Contributed by:
  • Views: 741

Valentine’s Day is approaching, which means more news stories about the prospects of finding love online. Dating apps have changed the romantic landscape in recent years and offered more opportunities to meet new people, but have they really helped daters meet their ultimate goals?

On February 6th Intelligence Squared U.S., a non-profit organization which encourages thoughtful discussion and debate, will be hosting a live debate from New York City: "Swipe Left: Dating Apps Have Killed Romance."

In a nod to the complicated state of dating today, the keynote will be delivered by Daniel Jones, longtime editor of the hugely popular New York Times’ essay column ‘Modern Love.’