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Spark Networks Third Quarter 2011 Financials

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Spark Networks reported their 3rd quarter financial results this month. On a year over year basis revenue grew 28 percent to $12.7 million this quarter. A net loss was recorded however at $238 thousand and was contributed to an increase in marketing expenses. Subscribers overall increased 30 percent to 206,099 when compared to the same quarter last year and increased 8 percent when compared to the prior quarter.

When looking at the different dating segments Spark Networks has, the Jewish Networks revenue was flat when compared to the last quarter at $6.7 million. Subscribers decreased by 1 percent to 88,976 when compared both to last quarter and the same quarter last year.

The Other Affinity Networks saw a huge increase of subscribers this quarter of 84 percent to 113,972. With the increase of subscribers it also increased revenue by 108 percent to $5.7 million when compared to quarter 3 of 2010.

General Market Networks continue to slide. Revenue was $264 thousand which is a decrease of 52 percent when compared to 2010. Subscribers fell about the same percentage (54) with only 2,702 recorded.

For the full 2011 Q3 release visit the Spark Networks News Room.

Related Story: Spark Networks Second Quarter 2011 Financials

JDate Leads in Jewish Marriages

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The Jewish New Year just happened and I noticed that JDate has more to celebrate than Rosh Hashanah. They just released the results from a survey by ResearchNow (an independent research company) which shows that JDate is responsible for 52 percent of all Jewish marriages that started online. From the survey of 948 married Jewish internet users they also concluded that 63 percent of the online dates originated at JDate, this is many times more than the leading competing dating services. The survey also showed that 76 percent of Jewish internet users who used an online dating site to find love, became a member of JDate.

For more information and statistics you can read this post from the JDate blog. To find out if this dating service is something you would be interested in you can also check out our review of JDate.

Spark Networks Second Quarter 2011 Financials

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Spark Networks has reported their second quarter financial results for the year 2011. Revenue is up by 17 percent to $12 million when compared to quarter 2 of 2010 and up 9 percent when compared to the last quarter. This is the largest quarter over quarter growth in 6 years and the third consecutive quarter growth in a row.

Jewish Networks was responsible for $6.73 million of revenue. This is an increase of 1 percent when compared to the same quarter last year. The Other Affinity Networks saw revenue reach $4.7 million. This is an increase of 68 percent when compared to Q2 2010. General Market Networks revenue continued to fall with revenues of only $153,000. This is a decrease of 48 percent. Revenue from Offline & Other Businesses was $449,000.

Average paying subscribers for the Jewish Networks rose 1 percent to 90,094 during quarter 2. Other Affinity Networks surpassed Jewish Networks for the first time ever and reached 96,071 average paying subscribers. This is an increase of 50 percent. General Market Networks subscribers fell again to 3,485. They saw a 46 percent decrease when compared to the same quarter last year.

I have been seeing a lot of Christian Mingle TV commercials lately so I am sure this marketing endeavor is partially responsible for the large increase of subscribers that the Other Affinity Networks is seeing.

For the full 2011 Q2 release visit Spark Networks News Room.

Related Story: Spark Networks First Quarter 2011 Financials

Spark Networks First Quarter 2011 Financials

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For the first quarter ending March 31, 2011 Spark Networks reported revenue of $11 million. This is an 8 percent increase in revenue over last quarter (the largest growth between quarters in the last 5 years) and a 4 percent increase when compared to the same quarter in 2010. Spark Networks reported a net loss of $0.2 million in the first quarter due to $1.8 million being spent on direct advertising. In the same quarter last year a net income of $0.9 million was recorded.

Revenue for JDate this quarter was $6.9 million which was the same last quarter. JDate did have a 2 percent increase in subscribers at 91,545.

Revenue for the Other Affinity networks (ChristianMingle, BlackSingles, etc.) was $3.8 million. This is a 35 percent increase over the last quarter. Average paying subscribers was at 81,889 which is a 26 percent increase when compared to Q4, 2010.

Revenue for General Market Networks was down 20 percent to $190,000 when compared to the last quarter. Subscribers also fell similarly (19 percent) to 4,207.

For the full 2011 Q1 release visit Spark Networks News Room.

Related Story: Spark Networks Fourth Quarter 2010 Financials

Spark Networks Fourth Quarter 2010 Financials

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Spark Networks reported their fourth quarter financial results this month. Revenue for the last quarter was down 9 percent to $10.1 million with a net income of $600 thousand. Net income is up substantially this quarter though since in quarter 4 of 2009 they reported a loss of $9.6 million. For the 12 months of 2010 revenue decreased 10 percent to $40.9 million with net income at $3.7 million when compared to 2009. In 2009 Spark Networks reported a net loss of $6.4 million.

For q4 2010 the number of average paying subscribers for the entire company was 160,744. This is a decrease of 5 percent when compared to the same quarter last year. For the entire year of 2010 the number of average paying subscribers was down 2 percent from 2009 to 162,311. Breaking average paying subscribers down by segment for quarter 4 2010 you can see all experienced a decrease when compared to the same quarter in 2009:

  • Other Affinity Networks - 65,172 (-4%)
  • Jewish Networks - 89,723 (-1%)
  • General Market Networks - 5,174 (-46%)

For the full 2010 Q4 release visit Spark Networks News Room.

Related Story: Spark Networks Third Quarter 2010 Financials

More Baby Boomers are looking for Love Online

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They may have been shy about trying online dating when the trend first started, but now Baby Boomers make up the fastest-growing demographic in the online dating market.

According to a recent article in Time Magazine, online dating sites have seen a surge in memberships of those 50+ looking for love. At Match.com, memberships of those aged 50-65 has increased 89% in the last five years. And on JDate.com, members in the 50+ age group jumped 40% in only one year. In fact, its parent company has a website dedicated specifically to the Boomer market called SingleSeniorsMeet.com, and is its fastest-growing property.

Dr. Helen Fisher, anthropologist and consultant for Chemistry.com, notes that Boomers are the perfect candidates for online dating. They have met most of the people in their network of friends and business colleagues, have limited time, and don't usually go to bars, so the Internet is becoming a more appealing way of meeting new people.

Female Boomers seem to be making the most impact, according to Fisher. She states, "Women are powering into the job market; they have more disposable income so they can walk out of bad marriages...The expectation now is that older people are going to date, and remarry."

Baby Boomers have also had more experience with long-term relationships than younger online daters, and are therefore more certain about what they want in a relationship, which works for online dating. According to Match.com, 71% of members 50+ are divorced and 11% are widowed.

"Many Boomer daters sign up for online dating post-divorce or after a long dating hiatus," said JDate spokesperson Arielle Schechtman. "They are busy professionals, so being able to learn about potential dates online, on their own time schedules, makes online dating more valuable to them than to other age groups."

For more information on the dating sites mentioned in this post, please read our Match.com review, Chemistry review, and our JDate review.