Survey: Despite The Popularity Of Online Dating, 75% Of Singles Want To Meet IRL

  • Tuesday, February 25 2020 @ 01:01 pm
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Most singles want to meet in real life.

We’ve all seen a rom-com meet-cute. A soon-to-be couple accidentally touches hands while reaching for the same item at a grocery store. Or ends up covered in coffee when one person literally runs into the other on their walk into work. Or gets into an argument during a minor case of road rage. The best meet-cutes in movies happen under dubious circumstances, often at the most awkward or embarrassing moments of the characters lives.

In real life, most of us would prefer to meet our future partners under better conditions, and thanks to online dating, these love-at-first-site meetings are becoming a thing of the past. According to an article published by Stanford University in 2019, matchmaking is now done primarily by algorithms. Today’s heterosexual singles are more likely to meet a romantic partner online than through personal connections. But is that actually what we want?

OkCupid Unveils Global “Ask Yourself” Ad Campaign on Most Important Issues for Daters

  • Monday, February 24 2020 @ 09:55 am
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OkCupid Ask Yourself Marketing Campaign
Image: OkCupid

OkCupid launched a new provocative ad campaign called “Ask Yourself,” which focuses on questions that can serve as deal-breakers to younger daters. The campaign doesn’t shy away from getting political, since the majority of its customers are most interested in partners that align with them politically.

The campaign includes illustrated outdoor posters that feature the most popular topics discussed among OkCupid users. For example one poster states: “It’s OK not to date a man who won’t vote for a woman” and “It’s OK to choose to only date someone who’s pro-choice.” It also features animations and a series of polls for Instagram stories, gauging people’s opinions on a wide range of topics from light to serious - such as thoughts on body hair, climate change, and Trump’s impeachment.

Facebook Dating Is Off To A Disappointing Start, Says Survey

  • Saturday, February 01 2020 @ 06:40 am
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Faceboo Dating Survey from Pipsay
Image: Pipsay

Four months after Facebook Dating’s launch, consumer insights platform Piplsay has released a report on the long-awaited feature. Piplsay polled 21,242 Americans to find out how successful Facebook’s foray into online dating has been so far. The short answer: it’s complicated.

Dating was introduced at Facebook’s annual F8 developers’ conference in 2018. After initially launching in a handful of countries abroad, the service finally made its US debut in September 2019. News outlets and dating industry competitors were quick to comment on the launch in exhaustive detail, but it appears that Facebook’s clout and the media’s seemingly-infinite coverage have not been enough to catapult Dating into the industry’s upper echelon.

New Streaming Platform Quibi Announces Interactive Dating Series Called The Hot Drop

  • Wednesday, January 29 2020 @ 11:17 am
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Quibi Logo

It’s been decades since The Dating Game and The Newlywed Game were primetime hits, but if a new subscription streaming service has its way, the dating show genre is about to enter a renaissance. Quibi's upcoming series The Hot Drop will take an interactive approach to reality dating entertainment by giving viewers the power to decide who should and shouldn't live happily ever after. ITV America’s Sirens Media and ITV Studios Entertainment will produce.

Each week, The Hot Drop will share a profile of an eligible single on the Quibi app. Interested viewers will respond by submitting videos to apply for the opportunity to be a contestant and date the single of the week. On Wednesdays, the series will name the top three candidates and let viewers vote to choose who goes on the adventure. The candidate with the most votes will meet the featured single on Friday and go on an over-the-top first date while the audience watches in the Quibi app. One single’s journey ends when they decide at the end of the week if they want to continue dating their match “off the app” or remain single.

Gen Z Daters Using Tinder to Match with Activists

  • Friday, January 17 2020 @ 05:40 pm
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Gen Z Online Daters

The newest generation entering adulthood is Gen Z (born 1995 or later) – those late teen and early twenty-somethings who plan to vote in their first election. And the thing they seem to crave most from a dating app like Tinder is connecting with other political activists.

Social justice is a big part of forging connections for Gen Z. They are facing a lot of challenges with rising student debt, low-paying jobs, and gun violence, but one of their biggest concerns is the threat of climate change. They want to meet and date others who are willing to fight and protest with them on a variety of social justice issues.

Hong Kong Protests are Shaping the City’s Dating Scene

  • Thursday, January 16 2020 @ 12:04 pm
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Protesters are using Dating Apps to Connect

For the past several months, protests have been breaking out on a regular basis in Hong Kong, thanks to young student activists who want to maintain the city’s democratic leanings over the more oppressive mainland Chinese government’s rule. But along with the students who are moved to action, dating culture in Hong Kong is also changing as a result of the protests.

Many daters use popular dating apps like Momo, Tantan or Tinder to connect with each other, and aren’t afraid to list their political feelings in their profiles or when they message other daters. (Adding a yellow ribbon to your profile means you sympathize with protestors while a blue ribbon means you support the police and the mainland Chinese establishment.) Some are even posting photos of themselves at protests as a way to attract potential dates with the same political leanings.

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