Dating

Global Dating App Usage Increases 82% During Pandemic

Dating
  • Monday, April 20 2020 @ 09:34 am
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Dating apps are seeing a surge of activity

People around the world continue social distancing as COVID-19 spreads, and as a result, dating apps are seeing a surge of activity among users.

A new study by Dating.com found that there has been an 82% increase in dating app usage since the beginning of March, showing how much people have come to rely on dating apps for connection and meeting people virtually.

The study also looked at where that usage spiked over the month of March when more people than ever began to isolate to stop the spread of the virus, to see how it correlated with positive cases of COVID-19 around the world. The United States takes the lead as the most active country for online dating, notably as the country’s positive cases have significantly increased and it has become the global hot spot of the pandemic.

Tinder and Bumble See Increased Activity During Pandemic

Dating
  • Monday, April 13 2020 @ 11:32 am
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Virtual Dating Increases in Popularity
Virtual Dating Increases in Popularity

Popular dating apps Tinder and Bumble have not seen a drop-off of users since the coronavirus was declared a global pandemic and people began isolating at home; in fact, user activity has spiked over the past few weeks.

Roughly 25 percent of Americans have been ordered to stay home and avoid gathering with others according to a report by CNBC. But dating app users aren’t letting this deter them – instead, they are opting for virtual dates as they work from home and isolate from others.

A report from Mother Jones said that from March 12-22, Bumble saw a 21% increase in messaging among Seattle users, one of the first cities affected by the growth and spread of the virus. Two other hot spots, New York and San Francisco, saw a 23% and 26% surge in messaging, respectively. A total of 87 million people use the app worldwide.

OkCupid Users Still Looking for Love Amid Coronavirus Outbreak

Dating
  • Wednesday, April 08 2020 @ 07:33 am
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More OkCupid Users are Dating Virtually

As the coronavirus becomes pandemic, OkCupid users are choosing to search for love and keep on dating.

According to Yahoo Finance, a whopping 92 percent of American OkCupid users said they are willing to date during the coronavirus outbreak. Overall, 88 percent of users across the globe are willing to date at this time. OkCupid also noticed a 7 percent increase of conversations between users in the first week of March, according to an internal questionnaire the company sent to its users. 

It’s important to note, as Yahoo Finance pointed out, that it wasn’t clear in the questionnaire if “going on dates” meant in-person or virtually over an app, through Facetime, Skype, Zoom, or other web-based means. That could be an important distinction. Dating.com surveyed singles during the pandemic and found that as many as 82 percent were turning to dating apps to meet people and go on virtual (online) dates.

Hinge Offered Users $100 to Go on A Date IRL

Dating
  • Monday, April 06 2020 @ 11:44 am
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Hinge National Day of Unplugging
Image: hinge

Dating app Hinge wanted to get people meeting IRL back at the beginning of March. This promotional effort offered $100 to users who take a break from the app for one day to go on a date.

For those who wanted to cash in, Hinge required users to go on a date on Friday March 6th and discontinue using Hinge for the next 24 hours. The date the company chose coincided with the National Day of Unplugging.

According to Yahoo! Fianance, users were given a simple set of instructions to follow: log in to the app to set up a date for March 6th. At 4:00pm EST on that day, users were instructed to open their apps and hit “pause your account” before closing the app. Hinge asked that they note the time, because the app will need to be paused for a full 24 hours in order for the user to qualify.

Tinder and Bumble Have Become Political Campaign Tools

Dating
  • Monday, March 23 2020 @ 10:02 am
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Tinder and Bumble Have Become Political Campaign Tools

It’s the 2020 election season, and political campaigns are competing for young voters – and turning to dating apps Tinder and Bumble for help.

Young campaign volunteers are using dating apps to chat with their matches and advertise for their candidates over dating apps, according to International Business Times. Some are even springing for premium versions of Tinder so they can change location and engage voters in other states. Still other app users are advocating for more political engagement, including announcing in their profiles that they only date registered voters.

Daters Overwhelmingly Turning to Apps Amid Coronavirus Outbreak

Dating
  • Monday, March 16 2020 @ 09:18 am
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Daters Overwhelmingly Turning to Apps Amid Coronavirus Outbreak

We might be social distancing, but rest assured - singles are looking to dating apps to keep their love lives going during the coronavirus pandemic. 

A recent survey conducted by Dating.com found that there was a spike in dating app activity among users in countries around the world as the coronavirus becomes widespread. As many as 82 percent of singles are turning online as they self-quarantine in their homes.

From those surveyed, more than 50 percent of daters said that they would be interested in conducting online dates to get to know people they’ve met online to avoid spreading or catching the virus. Thirty percent of those surveyed said that they are going to just stick with messaging and chatting with matches using their dating apps until they are able to meet up in person. Notably, only 5 percent of singles reported that they are going to stop dating altogether until the virus passes.

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