Communication

Trends in China Could Drive Dating App Technology

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Jiayuan now allows users to livestream.
Jiayuan now allows users to livestream.

In technology-forward China, single people are looking to new ways of connecting with each other via dating apps beyond the traditional swipe. Now, online dating companies in China are experimenting with livestream, and soon U.S. companies could follow.

Gizmodo reported on the trend of Chinese dating apps integrating livestream features into their platforms. Jiayuan, China’s largest dating app, launched its new livestream feature this past January with an interesting twist. Instead of two users opting to chat with each other over the app in private (like with Facetime), a user can set up a chat topic and see if someone wants to join. Once one person accepts and the two start a chat, it becomes a broadcast where other users can watch and comment.

Tinder App Outage Reported by Users

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Problems logging into Tinder

Days following the longest outage ever reported by a social network when Facebook went down, users of popular dating app Tinder reported outages with the app, too.

Users were reporting problems with the app early beginning on March 20th, including not being able to see their matches or messages for hours. Newsweek was the first to report about the problem.

Tinder experienced outages earlier in March as well, with users reporting their dating profiles were suddenly wiped, or that they could no longer see their messages or matches.

Many took to Twitter to express their frustration and to ask Tinder execs what was going on, and how long they expected the outage to last. According to Newsweek, only some users were affected, and it did not seem to be widespread, but users who experienced problems were still unhappy.

Bumble Reaches Out to Women at SXSW

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Bumble coffee shop at the SXSW festival
Image: Adweek

Dating app Bumble repurposed a coffee shop to act as a gathering space for attendees of the famous SXSW festival in Austin, Texas. The company wanted to create a more intimate and inviting space to allow its customers to better connect, as well as to show off the capabilities of its platform.

Bumble’s headquarters are also located in Austin, and while there is traditional booth space available for companies looking to market themselves to SXSW attendees, Bumble chose a more engaging way to reach out to potential customers, according to AdWeek. They rebranded a local coffee shop in their signature yellow, providing comfy couches and tables along with a tagged wall saying: “Make the First Move.”

#FacebookDown: What Happened to Cause the Outage?

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Facebook Down

On Wednesday March 13, Facebook and its popular group of apps including Instagram and WhatsApp were unavailable to many users across the globe. While the company struggled to address what was happening, people were turning to other social media outlets like Twitter to express their frustration with the hashtag #FacebookDown.

Ironically, Facebook also had to turn to rival Twitter for help in communicating the issues as the problem persisted.

Instead of being able to post status updates and selfies, users were getting error messages. Advertisers who spent large amounts of money on promotions via Facebook apps were especially concerned by the length of the outage.

Countries affected by the outage included users in the United States, Europe, and Central and South America. Outages in the U.K. were especially widespread. Reports of outages in Asia began several hours later.

Interracial Couple Emojis Are Coming, Thanks to Tinder

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Tinder Interracial Couple Emojis

The Unicode Consortium, otherwise known as the gatekeeper of emojis, has introduced interracial couple emojis to their growing lexicon of inclusive choices. The new emojis will debut later in 2019, in large part thanks to dating app Tinder.

According to Mashable, when the new emojis debut, you can choose from a mix of different skin color and gender combinations, including interracial same-sex couples, depending on your preference. The combinations provide a total of 71 new couple variations. Until now, the only couple or group emojis available has been the default yellow emojis.

Tinder advocated for interracial couple emojis back in early 2018 with its #representlove campaign. The company had already made efforts to be more inclusive by offering a range of gender and sexuality preferences people could include in their dating profiles, so the emoji campaign was another way to advocate for and appeal to its userbase. Tinder introduced a petition to Unicode after gathering 50,000 signatures, making a case to add the new emojis.

Bumble Introduces Women-Only Networking Tool

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Bumble Bizz New Filters

Popular dating app Bumble has launched a new filtering tool for its career networking app Bumble Bizz, which allows users to exclude men from their searches.

The new tool is a filter that can be turned on or off in the app settings. When it is activated, the filter excludes men from searches. The reason for the new tool is to help women find opportunities in careers where they’ve been traditionally underrepresented, such as the tech industry.

The idea is to help women build a strong network of contacts to support their career growth and shrink the gender gap. Bumble Bizz is often used by employers to find new hires, as well as job seekers looking for something new. This could give women more visibility in industries where they’ve traditionally been overlooked.