Chemistry.com

Chemistry's Ad and eHarmony

Chemistry.com
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The Motley Fool has an interesting point of view regarding eHarmony's charges against Chemistry before the Better Business Bureau's ad council. The charges are in response to Chemistry's new TV and internet ads that mention eHarmony has rejected over a million singles.

The article goes on and explains that the Chemistry ads are free advertising for eHarmony and they don't necessary reflect them in a bad light. It can be a good thing for a dating service to be choosy over which singles can join.

Chemistry TV Commercials are Here

Chemistry.com
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I Just saw my first TV ad for Chemistry last night. I was expecting a commercial that just explains the merits of Chemistry's dating service. I was surprised to find that they also mention some negative points regarding eHarmony, such as there policy against accepting gay members. I must admit, I have always viewed this gay member policy of eHarmony in a negative light. I realize eHarmony is a Christian based dating service but some Christian faiths have excepted gay people for who they are. People who are offended by someone's sexual preference wouldn't even know about there existence on eHarmony since, eHarmony only shows you members who are your match. Members are not allowed to search for other members.

Online dating competition with the major players is definitely getting much more furious this year. I wonder what will be next and if eHarmony will respond.

Chemistry has added a Relationship Experts Blog

Chemistry.com
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While I was over at Chemistry checking out some review information I notice that they have revamped their home page. It looks like they have added a new dating blog called The Great Mate Debate where Chemistry relationship experts can blog away about online dating, relationships and of course Chemistry! After looking over the blog I found it to be well laid out, with some interesting articles. Most important their Experts actually have half decent resumes that deal with relationships and advice. A lot of so called relationship experts on other blogs are experts just because they put the word expert after there name.

Of course Chemistry isn't the first be any means to add a relationship blog. Relationship blogs has been popular for a while with other dating sites and some have taken the form of more a online magazine than a blog. What's the difference? The main difference really is the style of writing. Blogs usually have a more journal like feel to it's writing. Blogs also tend to allow users to comment on their articles more than the online magazines do.

Here is a list of some blogs and magazines from other popular dating sites: