Chemistry.com

Chemistry Attacks eHarmony Settlement

Chemistry.com
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A press release from Chemistry about the eHarmony New Jersey settlement, points out the fact that the dating matchmaking service Chemistry has always had an open mind and accepted singles looking for same sex partners. Thomas Enraght-Moony, CEO of Match.com and Chemistry.com is quoted as saying:

It's a shame that Dr. Neil Clark Warren's sudden acceptance came at the forced hand of the legal system.

With this release Chemistry is just taking advantage of eHarmony's reluctance with offering same sex matching. This issue has generated a lot of publicity in which Chemistry wants to be a part of. This is a marketing trend in which Chemistry started when they launched several TV commercials in the last year pointing out eHarmony only matches heterosexual singles.

The press release also points out, eHarmony has flip-flopped on the reasons why they don't offer gay matching. Reasons listed include that same-sex marriage is illegal in most states and eHarmony matching system is based only on information about heterosexual couples.

The Chemistry release mentions as well, gay users will still have to leave eHarmony and go to another site. I do have to wonder why eHarmony is starting a whole new site. Why not just make it a part of the main eHarmony dating site? Members of eHarmony cannot perform searches for singles and only receive matches from eHarmony themselves. So, members who want same-sex matches and members who want heterosexual matches would never mingle (if that is what they are worried about).

Match.com Third Quarter 2008 Financials

Chemistry.com
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Match.com and Chemistry's parent company IAC reported their Quarter 3 Financials last week. IAC revenue grew by 10% to $369.3 million when compared to the same quarter last year. It's not all good news as they reported a net loss of $14.8 million. In Q3 2007 they had a $70 million net income.

Q3 operating loss was driven by the spin-off expenses and a $16.2 million non-cash charge related to the modification of certain IAC equity awards in connection with the spin-offs.

Match.com revenue is reported to be $93.5 million, this is up $4 million over quarter 3 last year and up $200,000 from last quarter. This revenue gave Match an operating income (before amortization) of $30.3 million.

For more information, read IACs press release in their media room.

Chemistry and Match.com Numbers - Is Match.com on the Decline?

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Online Dating Insider recently had A Conversation with Match.com GM Mandy Ginsberg. I noticed a few points which I would like to share. First off, Chemistry.com's growth is up 11%. I believe David is referring to membership numbers but this could be revenue growth. I would hope membership numbers are up as Chemistry has been spending a lot of money lately on TV advertising.

The other point I noticed is the article mentions Match.com gets 25,000 new members a day. This is a large number but not nearly as large as what we have reported on are Online Dating Statistics & Facts page. According to our research, Match.com sees more than 60,000 new members a day. Why the difference? Let's look at the different scenarios:

Could David have mixed up his numbers (I doubt it) or did the GM of Match.com give him the wrong information?

Could they be talking about new paid members and are number refers to all register members?

Maybe 25,000 is the right number and IAC needs to update their Match.com information page. If this is true, this means Match.com now receives less than half of new member registrations than they use too. Now, that can't be good news for Match.

View our review of Match.com and Chemistry for more information in these dating sites.

Chemistry.com Free this Weekend for Denver Singles

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A press release yesterday from Chemistry.com informs us that Denver residents will be receiving a Free Communication Weekend, starting today (August 1st) to August 3rd. Full access will be available to Denver singles including the ability to communicate with other locals. Chemistry.com currently has over 5 million members.

With the success of eHarmony's free weekends I guess Chemistry decided to give it a try. Not sure why it is only for Denver though. Maybe in the next week or so they will have another free weekend for a different city. This way Chemistry may generate more press.

The last time Chemistry offered free memberships was mid June for the state of California (see Story).

Check out our Chemistry Review for more information on this dating service.

Chemistry.com Offers California Singles a 7 Day Free Trial

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The Earth Times has a press release from Chemistry.com regarding a new promotion to celebrate California's ruling to overturn the state's ban on gay marriage. Chemistry will offer free 7 day memberships to anyone in the state of California who visits this promotional page on Monday, June 16. This is the same day San Francisco will begin issuing marriage licenses.

I'm glad Chemistry supports equal opportunity for all couples who want to declare their commitment, I just have to wonder what is so special about this particular promotion. We have been advertising a 7 day free trial Chemistry promotion for all U.S. and Canadian singles for a while now. It is available from our Chemistry review or our Dating Service Coupon page (which also has some good deals for other online dating sites as well).

How Much did Dating Sites Spend on Ads in 2007?

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ZDNet posted the results of ad spending by dating sites for quarters 1 to 3 in 2007. These figures are compiled by Nielsen. It looks like the top ten dating websites in ad spending where responsible for 91 percent of all dating site advertising. Of the over $350 million spent in ads, Match.com spent 40 percent of it or $145.5 million. eHarmony was second at $88.1 million. Since 2006, Match.com has almost doubled their ad spending while eHarmony had cut theirs by 16%. It would be interesting to see how this affected membership numbers.

The other sites that made the list in which we have dating reviews for includes, Yahoo! Personals at the sixth position with $14 million, PerfectMatch.com at position number 8 with $13.4 million and finally, Lavalife with $6.1 million at number 9.

A few other things to note is, these numbers includes both internet and TV advertising. Match.com and eHarmony have successful TV marketing campaigns which probably eats into at least half of the total amount they spent. I also have to wonder if Match.com's numbers (which really are the numbers of their parent company IAC/InterActiveCorp) includes Chemistry.com (who is also owned by IAC/InterActiveCorp). It was around Q3 of 2007 when Chemistry was spending a lot of money on those eHarmony attack TV ads.