Review Updated
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We just updated our dating site review and it is now available online. It has been almost 2 and half years (very bad on our part) since the last major update to the review. We usually try to do a major update to the reviews at least once a year and then do minor updates as we come across any new information about the dating site (i.e. price changes, new features, etc.).

So what has Chemistry updated with their service since the last time we did a review? Here is a quick list of the major changes:

  • The look and feel of the site has been updated with a more modern look
  • The new Stream feature has been added that allows you to see what your matches are up to
  • The personality test questions has been modified
  • Membership costs have decreased across all subscription levels

To find out more about this matchmaking site and the changes please read our updated review now.

Chemistry's FREE this July Weekend - 2012
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From Friday July 20 2012, to Sunday July 22, 2012 members of Chemistry will be able to communicate for free.

If you are interested in online dating and are looking for a dating service to evaluate, then Chemistry’s 3 day free weekend is an ideal time to try out this dating site. Chemistry was brought to you by the creators of The main difference between the 2 dating sites is that Chemistry relies on their in-depth personality test and complex matching algorithm to supply their members with quality matches. The matches provided are the ones Chemistry has determined are best suited for your personality and have the best chance of creating for you a long-term relationship.

To take advantage of the Chemistry 3 day free weekend all you need to do is create a user account and answer the profile questions. Once completed you will then receive your matches. Then, starting Friday July 20 and for 72 hours you will be able to communicate by flirting (chemistry starters) and sending emails for free. No credit card is required and this promotion is available for new and existing members.

Chemistry had their last free communication weekend in May. To find out more about this matchmaking service designed to find members long-term relationships please read our review of Chemistry.

Online Dating News Roundup: Lovestruck Verified & Sensitive Men
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What wins out on online dating sites: job status or social status?

Where are all the sensitive men hiding?

Those are the questions answered by two new dating studies, conducted by and's new profile verification service, called "Lovestruck Verified," has revealed a significant difference between genders in what matters to members when authenticating their dating profile. Lovestruck Verified helps combat online dating fraud by cross-checking users' profiles against the 'Big 3' social IDs: LinkedIn, Twitter, and Facebook.

Lovestruck found a clear preference between genders for which types of verification were used. Male members are 36% more likely than women to verify their profiles, including their job titles, via their their LinkedIn accounts. Women, on the other hand, are 39% more likely than men to cross-check their photos, age, and relationship status against their Facebook accounts. Twitter is the least popular of the three options and shows no difference between the sexes. What does all that mean? It seems that men are more interested in verifying their job status, while women prefer to authenticate their social status.

In other online dating research, ranked America's Top Ten Cities to Find a Sensitive Man in January, hoping to help single gals find a special someone around Valentine's Day. They found that the highest concentrations of sensitive men are located along the east coast, from Florida to New York, with three popular vacation destinations taking the top three spots: Pompano Beach in Florida, Roanoke in Virginia, and West Hollywood in California. Ann Arbor, Michigan, known for being a college sports town, ranked as the least likely place to find a sensitive man.

Dr. Helen Fisher, Chief Scientific Advisor to, weighed in on the findings: Sensitive men, known as Builders, are traditional. They deeply value loyalty, duty, respectability and proper moral conduct. They want to do the "right" thing. Builders go way out of their way to keep their social relationships running smoothly. So they watch, listen, and gauge what they need to do to help others and they do it naturally. It's these chivalrous qualities that make a sensitive man."

Rounding out the top ten are:

  1. Nashville, Tennessee
  2. Buffalo, New York
  3. Sarasota, Florida
  4. Greenville, South Carolina
  5. Wilmington, North Carolina
  6. Indianapolis, Indiana
  7. Staten Island, New York

For more information on one of the dating sites mentioned in this article, please read our review of

Helen Fisher Asks: “Why Him? Why Her?” (Part III)
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In her latest book, anthropologist and best-selling author Dr. Helen Fisher seeks to solve one of life's greatest mysteries: Why him? Why her? Why do we love who we love?

Her research, compiled in a book called Why Him, Why Her: Finding Real Love by Understanding Your Personality Type, led Fisher to construct a theory of love and relationships based on the four personality types, and their associated hormones and neurotransmitters, we discussed in the previous two posts: Explorers (dopamine), Builders (serotonin), Directors (testosterone), and Negotiators (estrogen). Now let's take a look at Fisher's findings in her own words.

Fisher described the four personality types to TIME magazine in January of 2009:

"People who express dopamine - I call them Explorers - tend to be risk-taking, curious, creative, impulsive, optimistic and energetic. The traits associated with the serotonin system express themselves in what I call Builders. They're cautious but not fearful, calm, traditional, community-oriented, persistent and loyal. Directors have traits associated with activity in the testosterone system. These people tend to be very analytical, decisive, tough-minded; they like to debate and can be aggressive. The fourth type is the Negotiator. Men or women who express activity in the estrogen system tend to be broadminded imaginative, compassionate, intuitive, verbal, nurturing, altruistic and idealistic."

But those aren't the only ways our chemistry and biological make up affect who we love, Fisher says. "Norepinephrine, a chemical closely related to dopamine, undoubtedly contributes to some of the Explorer's traits, especially their energy and impulsivity," she told Telling It Like It Is. "And oxytocin-a chemical synthesized, stored and triggered (in large part) by estrogen-most likely plays a role in the Negotiator's compassion, nurturing, trust and intuition."

Fisher's research has numerous potential applications. It's possible that, one day, technology will allow us to test partners' chemical composition, to judge whether or not we will be compatible. Each personality type views intimacy differently, so understanding the types and how to connect with each one affords you more opportunities to bond with potential partners. Within a relationship, understanding the categories can help you determine what challenges you're likely to face, and how to overcome them.

With all the research Fisher has done into relationships and attraction, does she ever worry that love will lose its magic for her?

"You can know every single ingredient in a piece of chocolate cake," she told Elle, "and still sit down and eat it and feel the joy. You can know every note in Beethoven's Ninth and listen to it and reel with the pleasure. To me, understanding the system expands my wonder."

Dr. Helen Fisher assisted in developing an online dating site's matching system. To find out more about this dating service you can read our review of

Helen Fisher Asks: “Why Him? Why Her?” (Part II)
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After researching why people fall in love with one person rather than another, Dr. Helen Fisher and her colleagues, Arthur Aron and Lucy Brown, determined that every man and woman is a combination of four personality types, each driven by a specific hormone or neurotransmitter:

  1. Explorers (dopamine)
  2. Builders (serotonin)
  3. Directors (testosterone)
  4. Negotiators (estrogen)

We've already discussed the primary characteristics of each personality type, but that's only a piece of the puzzle. Each personality type is primarily attracted to partners who fall into a specific category, and the personality types also determine how two people are likely to act in a relationship with each other. Let's take a closer look at how each personality type may affect who and how you love:

Explorers: Explorers are generally attracted to other Explorers, a case in which opposites do not attract. "The Explorer/Explorer match is generally strong," explains Telling It Like It Is, "because Explorers love adventure and want an partner to share their spontaneity." An Explorer seeks someone who shares their optimism, natural curiosity, and occasional impulsivity. The downside to an Explorer/Explorer relationship is that people who fall into this category are not particularly introspective, which means that the relationship may lack depth and the partners may avoid having the difficult, but critical, conversations that are necessary to any serious, long-term relationship. Explorers may also find themselves in sticky situations when their adventure-seeking and impulsivity go too far.

Builders: Like Explorers, Builders are typically attracted to other Builders. Serotonin-driven Builders seek order and stability, making them the personality type most likely to marry and least likely to divorce. A relationship of Builders is strong, as both partners are motivated to bring people together and work hard to maintain the connections they establish. Builder partners will most likely make "sensible decisions about money, family and feelings together and value security above almost everything."

Directors & Negotiators: Where Directors and Negotiators are concerned, opposites do attract. These personality types are different but complimentary in many ways. Negotiators see the big picture, while Directors focus on smaller details. Negotiators have a knack for seeing all angles in a situation, but often fail to take action. Directors, on the other hand, are decisive but often act without fully analyzing all available information. Directors and Negotiators are also highly compatible socially, as Negotiators are skilled at "smoothing over Directors' inappropriate comment," while Directors "admire the diplomatic nature of Negotiators."

What does Fisher have to say about her research? We'll find out next time.

Dr. Helen Fisher helped develop a popular dating site's matching system. To find out more about this dating service you can read our Chemistry review.

Helen Fisher Asks: “Why Him? Why Her?”
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Dr. Helen Fisher - biological anthropologist, Research Professor in the Department of Anthropology at Rutgers University, and adviser for - has become something of a fixture in my posts, thanks to her ground breaking research on love, relationships, and attraction.

In her most recent book, Why Him? Why Her?: How to Find and Keep Lasting Love, Fisher outlines the four personality types that she believes are the key to determining who you are likely to be compatible with, as well as how to find, attract, and keep them. Fisher conducted her research on, where her questionnaire forms the basis of the site's matching system and has now been taken by over 7 million people.

After an initial study of 28,128 subjects, Fisher concluded that men and women are a combination of four personality types, each of which is associated with a specific neurotransmitter or hormone:

  1. The Explorer (dopamine)
  2. The Builder (serotonin)
  3. The Director (testosterone)
  4. The Negotiator (estrogen)

Explorers are adventurous, creative, and unafraid to take risks. They are driven by dopamine, which manifests as the desire for excitement, spontaneity, and novelty. Good examples of Explorers, Fisher told ABC News, are John F. Kennedy, Ernest Hemingway, and Angelina Jolie.

Builders, in contrast to the more free-spirited Explorers, are cautious, conventional, and feel at home in managerial roles. The soothing influence of serotonin makes them calm, sociable, and organized. Colin Powell, says Fisher, is a typical example of a Builder.

Directors are driven by testosterone, making them aggressive, logical, and analytical. They tend to be focused and tough, but can sometimes carry these traits too far and become single-minded and stubborn. Bill Gates, tough-minded and decisive, is an example of a Director according to Fisher.

Negotiators demonstrate many characteristics that are traditionally considered feminine, because they are primarily influenced by estrogen. They are verbally communicative, compassionate, and imaginative. They also show signs of empathy and idealism, and tend to think of the big-picture rather than smaller details. Fisher considers Bill Clinton a classic embodiment of the Negotiator personality type.

To determine your personality type, Fisher's test can be taken for free on Once you have determined which category you fall into, it's time to figure out who you're most compatible with and what your personality types say about the kind of relationship you're likely to have. We'll look at that, and more of Fisher's research, next time.