Celebrities

Vice, Match And Snapchat Team Up For An Action Bronson-Hosted Dating Show

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Hungry Hearts TV Show

In a move that may prove we’ve reached peak Millennial, Vice is debuting a new Snapchat dating show sponsored by Match and hosted by Action Bronson. Take a moment to let all those buzzy words and brands set in.

The weekly, 8-episode show is called Hungry Hearts and features couples going on dates that are designed by Bronson himself. Over the course of the mini-series, the chef-turned-rapper will flex his matchmaker muscles as he curates dates, provides play-by-play commentary on each outing, and predicts whether the would-be lovebirds will get to a second date.

Hungry Hearts is not Bronson’s first show for Vice. His indulgent web series for Munchies - F*ck, That's Delicious - is a bonafide hit that moved to Viceland and will be printing a cookbook based on recipes from the show. It should come as no surprise to fans that his dates for Hungry Hearts will also feature plenty of delicious eats.

Badoo’s New Feature Lets You Date Celebrity Lookalikes

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Ever downloaded Tinder or Bumble in the hopes of meeting someone who looked like Ryan Gosling or Chris Pratt? Well, look no further – dating app Badoo has launched its new Lookalikes feature to help you out.

The app provides a list of various celebrities for users to choose from (think Beyonce, Kim Kardashian, Jessica Alba, Henry Cavill, Jake Gyllenhaal, and even Donald Trump). When you click on that celebrity’s photo, a list of choices with profile pictures of your matches appears.

The app uses facial recognition technology to scour their database of 350 million daters to deliver the results. The matches aren’t exactly spitting images, but there are certain features that they and their celebrity counterparts have in common to consider them a lookalike. (Although I question a 40-something Jennifer Lawrence, for instance).

Tinder is Kicked Out of The Hamptons for Throwing Parties

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Tinder Select Hamptons Party

A dating app with a hook-up reputation is getting it on IRL, too. In July, the popular dating app hired event organizers to throw parties for its most exclusive members in a rented house in the Hamptons. Unfortunately, partygoers (and Tinder) were soon booted out.

According to an article in Gizmodo, the company threw “a series of parties at telecom mogul Michael Hirtenstein’s oceanfront home...Over the weekends of July 14th and July 21th, cops reportedly visited the property multiple times due to noise complaints from neighbors.”

According to Page Six, attendees were also cited for carrying open containers and illegally parking.

Celebrities Turning to Dating Apps to Meet People

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Raya is the dating app where celebrities go.

Even the rich and famous have a hard time meeting new people to date. According to Teen Vogue, model and reality TV star Kendall Jenner has a profile up on popular female-centric dating app Bumble.

This isn’t the first time a celebrity has put up a public profile on a dating app. Hillary Duff had a profile on Tinder and was filmed dating a few guys she met on the app for her reality TV show. Lily Allen and Lindsay Lohan have been public about their profiles and experiences using Tinder, too. And Kendall’s older sister Kourtney put a profile on Bumble, and was encouraged by sister Kylie to start looking for dates via the app.

UK Prime Minister David Cameron joins Tinder

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David Cameron is on Tinder

Mixing politics and dating isn’t always the best idea, but one thing’s for sure: politicians want to encourage young people to vote and be politically active. So what better way to connect with them than on their own turf?

At least, this is the thinking behind UK Prime Minister David Cameron’s latest move. He joined Tinder last month, not to date, but to connect with millennials, who are a target voting market. He met with leading tech companies earlier to try a new approach that would engage young voters.

Reports claim he has joined Tinder to encourage young people to vote in the EU referendum, amid fears many aren’t registered. The plan with Tinder is that Cameron will place advertisements that resemble dating profiles as part of the electoral registration drive.

Does this seem deceptive to people on Tinder who are looking to meet dates, not to engage in politics? Perhaps, but this isn’t the first time dating apps have gotten political.

Earlier this year, Swipe The Vote asked Tinder users 10 questions designed to assess their political preferences for issues like same-sex marriage, immigration and fracking. And when Bernie Sanders supporters on Facebook noticed a trend of Bernie fans looking to meet each other, a new dating site called Bernie Singles was born. Now, there’s even a dating app for Trump opponents called Maple Dating, which offers eligible Canadian matches to Americans who want to leave the country.

So what does all this mean? Are dating apps getting more political? Should dating and politics mix? It’s murky ground, but one thing is for sure. Politicians wanting to capture the attention of young voters have to think outside of normal ad campaigns. And if setting up a dating profile on Tinder works to engage your audience, then why not meet them where they are?

Bumble has gotten in on the political action, too. It now allows its users to declare which Presidential candidate they support, and to filter those who disagree accordingly. JSwipe also has features that let you filter according to political persuasion. And while most daters are willing to date across party lines, they have their limits. The polarization of American politics is getting more personal, where people who are staunch supporters of particular polarizing candidates – like Trump – or specific issues, like those that deal with LGBTQ laws – do not want to date those who disagree with them.

So where does that leave us? Dating culture reflects our shifting values and politics, so it’s only natural that in a controversial Presidential election season, we become more engaged in political discussion. But hopefully after November, you can date a little easier.

For more on this dating app you can read our Tinder review

POF and Lavalife Founders Discuss their Former Rivalry and the Online Dating Industry

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Markus Frind on Disruptors

Last month on the Canadian TV show The Disruptors, an unlikely interview took place between host Bruce Croxton and Markus Frind, the founder of popular online dating site Plenty of Fish. (Broxton was the founder of dating site Lavalife, which raked in members until POF’s free service hit the market.)

For the first time, the two former rivals were sitting down together to discuss the current state of the dating industry, and the history of their two companies.

Broxton noted the quick success of POF, which because of its free service, quickly gained a lot of users – many of whom hadn’t tried online dating previously. Typically, dating sites made their money through selling subscriptions to members, but POF tried a different model to attract a larger audience, and it worked. Instead of selling subscriptions, the site made its money by selling ad space. After all, they had an engaged audience.

At its peak and before its sale in 2004, Lavalife had over four hundred employees. Frind launched POF in 2003 and operated the service alone from his apartment for the first five years, without hiring another employee despite the service’s rapid growth. He managed to turn it into the largest dating site in the world by focusing on the US market (even though he was based in Canada), and by keeping the service free despite the naysayers.

Frind’s experience wasn’t in the dating industry when he first thought of the idea for POF. In the interview, he admitted that he just needed to learn a new programming language and the best way to do that would be through creating a dating website.

Croxton was complimentary in the interview, admitting that Frind was incredibly innovative in the dating space, despite the endless number of dating apps launched in the last few years claiming to change the online dating industry. “I find it ironic because many of the tech ideas on the show really emphasize that it’s not about the technology anymore because you can be up and running very quickly, it’s really a marketing barrier to entry. But you were pioneering that back in 2003,” Croxon said.

Frind Agreed, noting that he sold his company (for $800 million) because he was tired: “There isn’t really much innovation in the dating space; the features we have today are the same features we had five years ago. It just got kind of boring and I wanted to do something new.”

You can watch the whole interview here. To find out more about POF you can read our review on Plenty of Fish.