Are You Interested (AYI)

2013 Dating Sites Reviews Choice Awards - Innovative

Are You Interested (AYI)
  • Wednesday, January 15 2014 @ 10:46 am
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The Top Pick - Innovative 2013 Editor's choice Award goes to the dating service called Are You Interested? (AYI for short). This site worldwide has over 70 million users and 3 million Facebook fans. Are You Interested main audience is adults under 40. Their matching strategy is based on activities and what each person enjoys doing. There are no in-depth tests that try to figure out your personality and what makes you tick by taking hours of your time and asking hundreds of questions. AYI is a great choice for the casual dater.

How is Are You Interested innovative? They have their service available on a large number of relevant platforms. Along with their website you can find AYI as a Facebook App, Android App and iPhone App. Allowing their service to be available on so many devices means almost anyone has the ability to access the service. For you this means more members to be matched with. Are You Interested also kept up with the technical challenge of making sure all of their dating apps are bug free and share a consistent look and feel.

Read our review of Are You Interested? for more information about this online dating service.

This Year's Runner Up for this award is: OkCupid

Top Relationship Experts Team Up With Online Dating Sites

Are You Interested (AYI)
  • Monday, December 23 2013 @ 08:15 pm
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Two is hardly enough to call it a trend, but if online dating sites collaborating with relationship experts does become a thing, I am fully in support of it.

Earlier this fall, one of America's longest-serving advice columnists, E. Jean Carroll, began a new partnership between HowAboutWe and Elle magazine. The arrangement, called Elle dating, is part of HowAboutWe's media partners program. Joining forces with a fashion magazine may not seem like the natural course of action for a dating site, but HowAboutWe believes the alliance could go a long way towards helping people who might otherwise object to finding love on the Web warm up to the idea.

Carroll's Elle column has long been an important fixture for the magazine. A membership to HowAboutWe through Elle will cost $30 per month, and for $500 an Elle reader can get a one-on-one telephone consultation with Carroll and the services of Tawkify, the small matchmaking firm she founded two years ago. Carroll hopes that her influence will bring a sense of serendipity to HowAboutWe that can be lost in other online dating services.

Are You Interested is also jumping on the expert bandwagon. AYI.com recently announced that author and relationship expert Laurel House will join the site as its resident dating coach. Laurel has appeared on numerous television shows, including E! News, Weekend TODAY, and most recently MTV, where she was the ultimate "It Girl" dating and confidence-boosting coach for an episode of the channel's MADE show. She is also the author of QuickieChick's Cheat Sheet to Life, Love, Food, Fitness, Fashion and Finance on a Less than Fabulous Budget and the upcoming book No-Games Guide to Love.

For her collaboration with AYI, House will post written and video content to the site's blog to help guide singles through the online dating experience. She will be available via AYI.com's social platforms to offer personalized dating tips to members, and will act as a face of the AYI brand in media interviews.

SNAP's Chief Executive Officer Clifford Lerner commented, "We believe Laurel's depth of experience and professional expertise is unmatched and will greatly help singles looking to connect online. She is aware of what single men and women are looking for in the online dating experience and her ability to guide them in their search for love will only better the AYI.com experience."

My favorite collaboration between an expert and a dating site remains the inimitable Dr. Helen Fisher, who serves as leading expert on the biology of love and attraction for Chemistry.com, but I'm excited to see more professionals in various dating and relationships fields lend their support to the online dating movement.

Is Social Media Giving Online Dating a Boost?

Are You Interested (AYI)
  • Saturday, November 23 2013 @ 08:44 am
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A few years ago, Match.com became a household name when it comes to online dating. Now that mobile apps like Tinder have gained popularity and people are looking to newer and niche online dating sites like JDate or How About We, people are starting to see what else is out there.

In fact, social media, and Facebook in particular, are becoming players in the game. While traditional sites rely on new sign-ups and static searches, social media-friendly dating sites and apps pull information from a vast pool of active Facebook profiles and introduce you to friends of friends in your network. This has become a big draw for people, because most singles feel more comfortable meeting someone new if they have a friend in common. This is especially true for women, who are sometimes skeptical of the safety of online dating.

According to an article in Wall Street Cheat Sheet, entrepreneurs are just beginning to understand the importance of utilizing social media in industries like online dating, which could mean big revenues in the future. LinkedIn has gained traction in the social media space because the platform focuses solely on job seekers and networkers looking for career opportunities. There is a sense of trust when someone comes recommended for a job by a mutual friend or co-worker, so companies are looking to the service to attract new employees. So why not apply the same principal to those looking for a date?

InterActiveCorp (IAC) is one of the largest publicly traded online dating companies. They own traditional sites like Match.com, Chemistry.com, and OkCupid. However, SNAP Interactive, a new player in the social media space is fast gaining ground. The company is the owner of AYI (Are You Interested?), one of the first dating apps launched using Facebook's social platform. It is currently integrated with 25 million Facebook profiles and has been downloaded and installed over 70 million times, according to its website.

What sets AYI apart is that it came to the market first and has an extensive membership base, so the information they are able to pull from Facebook to help people meet friends of friends is extensive. Search capabilities also include an interest graph which allows people to search according to specific interests and hobbies. In five years, revenues have grown from 425,000 to 19.1 million. Company executives are investing this revenue into new technology to improve the user experience.

The online dating space is still growing, but not surprisingly, it seems to be headed in the direction of social media.

AreYouInterested.com Reveals Cities with the Pickiest Women

Are You Interested (AYI)
  • Thursday, November 21 2013 @ 06:51 am
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Women can be picky daters. At least, that's the stereotype. We like our men to be incredibly hot, smart, successful, and charming, and we aren't willing to settle for anything less, right ladies?

Well, maybe that holds true for women in some cities, but not others.

According to data released from dating website AreYouInterested.com, women in Brooklyn are the pickiest daters in America (coming in ahead of Los Angeles and Manhattan). The website compiled this information based on 453,000 interactions of women ages 18 and up, noting that Brooklyn residents are the least likely to reply to messages from potential dates. Men would have more luck in Jersey City, New Jersey.

Behind Brooklyn, Detroit, Minneapolis, Cincinnati and Los Angeles also ranked highest for the pickiest daters.

But perhaps creativity has something to do with response rates. AYI.com also found that emails engaging the respondent ("where are you from?") worked much better than emails just saying "hi," or "what's up?" which fell flat.

Other interesting findings:

  • Women are 71% more likely to respond to someone if they have a mutual friend on Facebook.
  • Women are three times more likely to respond to a younger man than men are to respond to a younger woman. It seems cougars are in among AYI.com members!

The cities where women are most likely to get in touch after a potential date has reached out include Miami, St Louis, Las Vegas and Portland, Oregon. So guys, on your next Vegas trip you might want to consider moving permanently.

AYI.com has an interesting base of users though - it's not strictly an online dating site, but identifies itself as more of a social discovery site. Members don't only join for dating purposes, but also to form friendships. Social discovery sites provide a place where people can meet and socialize online - to make friends, play video games, exchange music, or a number of different things - not just to date. Which means users who join stay around longer, even after they meet a significant other.

So are women picky about their friendships, too?

According to its website, AYI.com has more than 70 million installed users and over 3 million Facebook fans. It offers an integrated Facebook app, iPhone app, Android app and website, and works by connecting members to each other based on mutual Facebook friends and interests.

The company is owned by SNAP Interactive and you can find more details on them by reading our review of Are You Interested.

Women Have A Huge Advantage When It Comes To Online Dating

Are You Interested (AYI)
  • Monday, October 14 2013 @ 10:26 am
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Not to brag or anything, but I think we ladies have it pretty good when it comes to the dating game. Sure, everybody has their ups and downs, but if we look at the way things are often run around here, we definitely seem to come out ahead in the online dating world.

Josh Fischer, the Director of Product Insights at SNAP Interactive, the company that owns Are You Interested, put together a collection of charts that shows exactly how women have the advantage over men on online dating sites. Each chart examines the probability that men and women respond to messages given the age of the message's sender.

The likelihood that an American woman responds to a man on AYI.com drops significantly as the age gap between them increases. The younger the man is, relative to the woman, the better shot he has. The probability of receiving a response peaks when the man is 7-8 years younger than the woman, and steadily declines from there.

The likelihood that an American man responds to a woman on AYI.com varies much more, and the response rates across all age differences are far higher. In fact, it actually dips the lowest when the man is 7-8 years younger than the woman. Merge the charts together, and they don't ever cross paths. Not even once.

Over all, AYI's charts show that, when comparing men and women responding to people their own age, women respond to men 4% of the time while men respond to women around 18% of the time. In other words, the vast majority of messages go unanswered regardless of age or gender.

It also means that the average straight man will have to send 25 messages to women his own age in order to receive one response, while the average straight woman will have to send just 5 messages. Hardly fair, if you ask me.

According to BusinessInsider.com, these conclusions can also be drawn from the data:

  • A straight man's best bet is to go the Mrs. Robinson route. The 8-10% chance that a woman 10-8 years older than a man will respond to a message is double the rate of his own peers.
  • The New York Jets have better odds of going to the Superbowl this year than men of a certain age have of getting a response from a woman ten years younger. Ouch.
  • At worst, there's a 1 in 6 chance a man will respond to a woman's message regardless of her age. So go for it, ladies - you've clearly got nothing to lose.

The Future Of Dating Apps: Facebook Mobile Ads

Are You Interested (AYI)
  • Monday, August 12 2013 @ 08:03 am
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Facebook's ad strategy is a subject of major concern for investors. Advertisements are the site's principal driver of revenue and now that it's a public company, Facebook must satisfy investors as well as its own internal team.

The outlook has been grimmer than anticipated for all but one group of advertisers: dating apps.

In June 2013, the top 20 grossing iPhone apps in the social networking sphere included at least 13 dating apps. Facebook-integrated apps like Tinder, a new app that's taking the market by storm, are becoming increasingly popular among social networking-savvy singles. But as Tinder grows, some older apps, like Are You Interested, a freemium app that's been downloaded 70 million times in its 6-year history, are suffering.

AYI monthly users have dropped from 7.3 million in November 2011 to 3 million today. Only 80,000 people have signed up for AYI subscriptions so far, reports Forbes, and revenue was static for 2012. AYI needs a new strategy if it's going to leverage the 20 million Facebook users who have already synced their profiles to the app and stay on top of the competition. To reinvigorate the brand, AYI turned to Facebook's mobile app install ads.

AYI began a heavy marketing campaign on Facebook's mobile offering, and within a month saw 200% more downloads than the previous month. Because Facebook's mobile advertising is relatively inexpensive, AYI was able to conduct tests to find their most engaged audiences:

  • Canadian males & Brazilians of both genders aged 26-36
  • Finns over the age of 36
  • Americans over 30

And it's not just Facebook's impressive opportunities for market research that make it an ideal choice for marketers. Ads like those used by AYI no longer take users out of the Facebook app and into the app store to download, Users can install new apps directly from their newsfeed, which makes for an easier, more streamlined experience.

Some companies have a greater potential for Facebook ad success than others. Cliff Lerner, co-founder and CEO of Are You Interested, recommends Facebook mobile ads for companies that operate in multiple countries. Those companies, he believes, have the most to gain from the demographic testing that can be done on Facebook. He also advises targeting friends of people who have already installed the app and showing that connection to users who are more likely to download an app their friends are already using.

"Users don't behave differently on mobile but there's less competition for traffic right now and it's cheaper to acquire a user," Lerner says. Facebook's mobile offering may now be the hottest place for companies that rely on downloads to do business.

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