Tinder

Brazil is heating up for singles, and not just because of its sunny weather.

Dating app Tinder is apparently a hot commodity among those taking part in the World Cup festivities. News site Quartz recently reported that Tinder has seen a 50% increase in downloads since the World Cup began last month.

Brazil is Tinder’s third-largest user base behind the US and the UK, and the app is available in Portuguese.

Hookup apps like Tinder and Grindr, which are popular around the world, allow users to swipe through pictures of potential matches that are geographically close to them, accepting or rejecting based on a few photos and a brief profile description. If two people select one another, they can start chatting and then take it from there. This simple process caters perfectly to short-time travelers looking for a fling.

First, we saw Tinder downloads spike during the Olympics, especially in Olympic Village where the athletes mingle with fellow athletes, fans watching the games or employees working the events. Now with the World Cup festivities drawing fans from all over the world to watch and celebrate the games, we’re seeing another significant spike in dating app downloads.

It seems dating apps are becoming more popular at major events that draw huge crowds. Tinder has become a popular tool for singles traveling during the summer to meet up with other singles, so it only makes sense that events like the World Cup would attract a lot of new users. Why not try something new when you’re in a foreign city with tons of people all around that you could meet?

The numbers also seem to favor women, especially local Brazilian women. Many men have come to Brazil not only to watch the World Cup, but to meet the stereotypical idea of the sexy, beautiful Brazilian woman. An unofficial poll suggested as many as 90% of the tourists are men.

Grindr, a popular app among the gay community, has also seen its numbers spike by 31% in Brazil since the World Cup began. Brazil is the sixth-largest market for Grindr.

An estimated 600,000 tourists from 186 countries are expected to visit Brazil during the World Cup, adding to the 3.1 million Brazilians who will be on the road for the championship. And as reported by Quartz, alcohol and hook-ups go hand in hand. Annual beer sales in the country are likely to rise 37%—bringing in about $816 million—during the month-long tournament.

For more on a popular dating app you can read our Tinder review.

Most singles might agree: we’ve become Tinder-obsessed lately. It’s so easy to flip through photos, rejecting and accepting as many people as possible. It’s become a bit of a sport, or an old game of hot-or-not.

Needless to say, while some people have found true love over apps like Tinder, the majority are still finding it hard to meet people and go on a real date. There seems to be too much choice, too many options for meeting new people. Few daters are focusing on finding a relationship or even dating one person because there are so many options out there.

Studies have shown that people are not great at dealing with too many options. In scientific terms, they become "cognitively overwhelmed." In other words, the more men or women there are to choose from, the harder it can be to pick just one. Kind of like going to a grocery store and choosing from 100 different types of chocolate. How do you really make a good decision about what to purchase?

Fortunately, a new crop of dating apps are addressing this dilemma by trying to give singles what they really want – a more manageable way to date, rather than more options.

CoffeeMeetsBagel is one such app, offering its members one match per day (every day at noon), and you have twenty-four hours to decide if this person is right for you. Matches are chosen based on your Facebook networks, so they are also on better behavior than those you could meet over Tinder and who have no accountability.

Hinge is another such app, offering anywhere from seven to fifteen matches per day to its users, depending on how many Facebook friends you invite to join. It works kind of like a referral service, but since you only get a limited number of matches, you have time to really consider your options and likely accept more dates. Plus, you have to have a friend on Hinge to be able to join, and both your first and last name are visible to your matches. So again, there is some accountability because of your Facebook networks – bad behavior isn’t going to be easily forgotten.

This less-is-more strategy also helps daters in terms of communication. Guys aren’t cutting-and-pasting mass emails to send to as many women as possible on the more selective apps, nor are women receiving many unwanted sexual advances from random guys. It is more of a formal approach, and one that is slow and deliberate.

Are apps like Hinge or CoffeeMeetsBagel for everyone? Maybe not, but if you’re a guy looking to meet women, these are the apps females are more likely to check out and join.

The mobile dating world hasn’t been the same since the launch of Tinder. As a kind of “hot or not” app for grown-ups, Tinder has become a staple among online daters because of its ease, popularity and its accessibility – helping people close by to meet for an impromptu drink or just to chat.

Now, the company wants to move in a more mainstream direction, away from its infamous dating app reputation and towards a wider audience of both singles and couples who want to expand their social networks. So recently, it has launched a feature called “Moments,” which is similar to Snapchat in that it allows users to post photos that also have a limited shelf life. Only instead of Snapshot’s seconds, “Moments” photos last 24 hours, during which Tinder matches can choose to swipe left or right depending on whether they like or don’t like the photo.

Enter a new slew of people judging their potential dates, just for a simple spur-of-the-moment photo.

According to website Tech Crunch, the new feature is a step in the right direction as far as consumers go, with investors clamoring to throw their money at Tinder (which has reportedly been valued at over $500 million in a recent stock transaction). Adding a visual (and ephemeral) feature a la Snapchat seems to be the direction other companies like Facebook are going, too. Tech Crunch argues that this will help people engage with each other a little more over the elusive app. “The photos serve as a way to share a moment and re-engage and conversation–and that could translate to more lasting relationships,” the author says.

The company claims that Tinder is a way for people to meet friends, too – not just dates. The Moments feature will allow them to strike up conversations about similar interests.

Website Gigaom.com disagrees. While they advocate that Tinder needs to move beyond its reputation as “that dating app,” the site maintains that adding a feature like Moments will only add to users’ frustration, especially since Tinder hasn’t fixed certain problems with its app. For instance, you can’t delete someone you’ve already been matched with on Tinder, you can only file them away, so you’re already going to be bombarded with images from people you might not care to engage with further.

But according to Tech Crunch, you are allowed to opt out of the Moments feature if it’s not your thing – but this means you won’t get ephemeral photos from any of your matches, not just the ones you don’t want anymore. You also have the option to “go dark” and not be available to new matches, but still maintain communication with your previous matches.

Is the Moments feature going to launch Tinder into a new space in the mobile app world, or will it only confirm its reputation for being a hook-up app? We’ll wait and see.

To find out more information about this dating app for the iPhone and Android devices you can read our review of Tinder.

A recent article in Time Magazine focuses on the so-called “hook-up culture,” which has become a subject of much concern and debate. Particularly from older Americans who graduated from college a while ago. Now, the students and twenty-something are speaking out.

The writer of the Time article complained about the media coverage of a college professor in Boston named Kerry Cronin, who requires her students to go on a “real date” as part of their class credit. “No thanks,” the writer says in her article, “I’m here to inform that professor that we 20-somethings don’t need help, thank you very much.”

She goes on to reference statistics to disprove that hook-up culture is an epidemic, citing less than 15% of college students have more than two hook-ups per year. Also, “hooking up” means anything from sharing a kiss to having sex, so the lines are a little blurry as to how much people are engaging in risky behavior.

She also argues that it’s much more natural to socialize with people and get to know them in groups and at parties where it feels more organic, rather than over coffee and forced conversation. While she makes good points, she also admits that it is easier for her generation to hide behind a screen, especially when it comes to being rejected. Text is the preferred method of interacting, rather than asking someone out face-to-face as Professor Cronin argues they should.

Her points are valid, but there is definitely room for improvement. While college students (at least in the past couple of generations) have engaged in a higher level of casual sex and hook-ups than at other times in their lives, there does seem to be a shift in college students’ thinking today. Because they are attached to their smartphones, pulling them out at parties or in dorm rooms instead of engaging with the people sitting next to them, they aren’t really learning how to be alone together, to engage in conversation without distraction. This doesn’t help them learn to communicate better in relationships.

Also, there is the drinking that goes on at college. Much of the hooking up takes place after indulging at parties, which means people aren’t making the best decisions when it comes to their bodies.

But does all this mean they aren’t prepared for dating?

I think that college provides a good backdrop for learning how to interact and flirt. There are plenty of single, available people who you have something in common with – which likely you wouldn’t encounter again. So why not experiment with dating in a group setting, among your friends?

All of the formal asking out will happen once they graduate. And even then, hook-up culture exists in even more removed ways – through dating apps like Tinder. Dating is still part of growing up, no matter how you try to avoid the particulars.

If you’ve tried out Tinder (or any dating service, for that matter) you’ve probably run across your fair share of bizarre conversations. It's a strange world out there. Sometimes the weirdness borders on amusing, but all too often it's annoying or downright creepy.

Thankfully, the Internet makes it easy to disengage from the creeps. It takes no effort whatsoever to ignore a message and hardly anything extra to block or report a user. But where's the fun in that? Why take the high road when you could take the low road, where all the fun is?

Anna Gensler, a 23-year-old artist, has a much more interesting way of dealing with the deadbeats of online dating. She began drawing nude portraits of the creeps who contacted her via Tinder, and posting the results to Instagram (NSFW, of course) alongside their offensive messages. And then, for the cherry on top, she sends the finished product back to the culprit for a final review.

Slate spoke with Gensler about her unique approach to turning harassment into art. “I feel like this gets me in trouble a lot,” she said of her inspiration for the project, “but when someone does something I think is rude, I always want to give them a taste of their own medicine. I’m an artist, and I try to use art as my weapon, even though that sounds so lame. So I thought, ‘What is something I can do to make me feel the way that they’re making me feel?’”

She settled on drawing them “sad-naked,” the most immature thing she could think of, because “their pickup lines are the most juvenile, basic things, but also still oddly offensive.” Each of her portraits is based on the guys' profile pictures, but modified to be as unflattering as possible. The subjects are all made chubbier, scrawnier, or just not particularly well-endowed.

Not satisfied with taking on the creeps of Tinder, Gensler joined OkCupid in hopes of finding new subjects worthy of her artistic intentions. She even put a blatant warning on her profile – “I’m going to draw you naked if you send me rude messages” – and a link back to the Instagram. Whether or not it deterred potential creeps is unknown, but it did intrigue a surprising number of nice guys who found the project funny and requested a portrait of their own.

And what about the guys who receive Gensler’s works of art? “There are a few approaches,” she explained. “Some of them get really angry and say a bunch of mean stuff. Some of them get a little bit offended ‘and say, “Why am I so fat? My facial hair doesn’t really look like that. My nipples are smaller than that!’ They think I didn’t do them justice. Some people just block me. But a couple of guys have actually said smart things after I sent it to them.”

No dating service gets more attention than Tinder these days. We hear from a lot of uptight journalists who worry that the app encourages hook-ups, and from finance experts wondering how the app will eventually monetize, and from discouraged daters telling their Tinder horror stories.

But today let’s take a look at the lighter side of Tinder. There’s a lot going on in the mobile app’s world, and plenty of it is downright hysterical.

First, a man posed as a cupcake on Tinder and wrote about his experience for Thrillist. “If there's one thing I've learned about heterosexual women,” he writes, “it's that they like men. They enjoy their company. They even marry them, sometimes. But they love cupcakes. And if there's another thing I know, it's that single women are on Tinder. So armed with those two pieces of knowledge, I set out to create a Tinder persona that no woman could resist: a man's face drawn on a cupcake.” The results of his experiment are hilarious.

Perhaps inspired by the cupcake, another man decided to join Tinder as a golden retriever named Hero. Hero, like the cupcake before him, proved to be a very popular match. The faux canine received 206 matches – 154 from men and 52 from women – after just four fun-filled days on the app.

If hilarious and heart-warming stories of baked goods and puppies aren’t your thing, try Humanitarians of Tinder. The sarcastic Tumblr ruthlessly rolls its eyes at the single do-gooders annoyingly capitalizing on their charity work (and maybe just regular travels) around the world. Warning: with all the facepalming you’re about to do, forehead bruising is a serious possibility.

Then there’s Tinderfessions, a Twitter account that's exactly what it sounds like. This is a prime destination for awkward, funny, and sorta depressing tales of Tinder gone wrong, mixed in with happy stories of Tinder love gone oh-so-right. “Only met one guy in person. haven’t left his place since our first date. this was over a month ago. #thankstinder #keeper.” writes a user named Kels. “All my pics are with my really good-looking friend and in my bio I say I’m him. #catfish,” admits Trent. Expect to feel a lot of ups and downs as you read this feed.

If you want to skip the ups and cut straight to the downs (the comical kind, that is) head on over to Tinderlines.com, where you’ll be treated to a collection of “the best, the worst, and the funniest Tinder pick-up lines.” Prepare yourself for bad jokes, snappy comebacks, sexual innuendo, mathematical equations, song lyrics, one-sided conversations, and a whole lotta laughter.

To find out more about this dating app you can read our review of Tinder.