Tinder

LinkedIn is having a moment with romance. In a recent study, more than half of singles are turning to the career networking platform to find dates.

According to Dating News, a majority of 61 percent of singles aged 35 to 40 found dates on LinkedIn. Overall, 52 percent of all respondents ages 20 to 40 have found their dates on the business networking platform, highlighting its unexpected new role.

Interestingly, the second-best way that people say they are finding dates (48 percent) is through being set up on blind dates. Only 45 percent of respondents reported finding luck on online dating sites in comparison.

Older daters are more apt to have successfully met people via dating sites – half of respondents between 35 and 40 years old said they have met people on dating sites compared to only 33 percent of people between 20 and 24 years old, according to Dating News. Gen Z appears more open to meeting people outside of dating sites than Millennials, who came of age when dating apps launched and tend to gravitate to those platforms.

Yoel Roth, former head of Trust & Safety at Twitter, has now accepted a position as vice president of trust and safety at Match Group.

According to Tech Crunch, Roth will be responsible for developing policies and standards concerning safety across all Match Group apps.

The new VP made the announcement on his LinkedIn page: “As they say… some personal news! I swiped right on Match Group! 15 years ago, I started studying what we now call ‘trust and safety’ because the then-new world of dating apps felt like the Wild West; it’s truly a dream come true to get to roll up my sleeves and work to protect the millions of people making connections on our apps worldwide.”

Dating app Tinder has agreed to provide more transparency about its pricing for premium services to users in the EU. The agreement follows a probe from the European Union’s consumer watchdog agencies when complaints surfaced from daters who were charged different fees for the same service.

According to Reuters, Tinder agreed to better inform users about its pricing, specifically the personalized discounts it offered. Users who showed little interest in purchasing one of the dating app’s standard premium services were later offered personalized discounts to get them to pay for Tinder. It was also disclosed that the app was using automation to identify these users and to personalize the prices for them.

In fact, a study in Sweden in 2022 showed that Tinder was offering 36 different “personalized” price levels, ranging from about $3 U.S. to as much as $36 per month for the same premium service, which prompted the investigation.

Tinder has just launched a new online course in partnership with youth platform Yuvaa to educate young daters on consent.

The 90-minute self-learning course entitled “Let’s Talk Consent” will be available for free on the Coursera platform, and is intended to be a resource for young adults in India to learn about interpersonal consent.

According to CNBC, there are five main topics in the course: “understanding consent in personal relationships, setting and enforcing personal boundaries, recognizing signs of healthy and unhealthy relationships via red, green and gray flags, and navigating online and offline interactions with safety and respect.”

Tinder is expanding its AI-powered ID Verification feature to the U.S., U.K., Brazil, and Mexico, making it available by this summer.

According to the company’s press release, the new safety feature requires users to upload a video selfie and a valid Driver’s License or Passport. The AI-powered feature will then check to see if the face in the video selfie matches both the photo ID and the user’s profile photos, and will check the date of birth on the official ID.

The new feature adds another layer of security to using Photo Verification alone, where video selfies are compared to photos. Now, the official ID is also checked as part of the process.

Match Group signed a partnership deal with OpenAI’s ChatGPT-4, which includes over 1,000 ChatGPT Enterprise licenses for company employees to help with their work-related tasks. Match Group noted that the press release announcing the move was written by ChatGPT.

While Match Group has been heavily focused on using AI to develop new features for its platform, this move incorporates it into the company’s internal workflow. Employees will use ChatGPT-4 to aid with coding, design, analysis, to build templates, and other tasks.

It will also help with marketing communications, although the press release is a bit over the top. As Tech Crunch notes, even though releases are designed to create buzz and excitement, Match’s latest announcement is heavy with love analogies and puns, which makes for a groan-inducing read.