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HowAboutWe Acquires Nerve.com

How About We
  • Monday, February 24 2014 @ 07:04 am
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In an expansion to reinvent itself as a lifestyle media network, HowAboutWe announced the acquisition of long time dating site Nerve.com.

HowAboutWe caters to both singles and those in relationships with separate subscription-based memberships, one for meeting singles and dating and one that is more of a date-planning service for couples.

The addition of Nerve.com means HowAboutWe is acquiring Nerve Dating and a database of singles who had already been using the service. Members will be automatically rolled in to the HowAboutWe for singles service, and offered a free sixth-month membership to try it out.

Nerve.com's main attraction was not its dating site, but the edgy content of its online magazine, with articles that discuss all things sexual and offbeat. HowAboutWe will be doing a redesign and relaunch of Nerve.com, though they haven't announced what that would include or how much (if at all) the content focus will change. The strength and appeal of Nerve is the brand itself, which has been around since 1997 and was one of the first web-only magazines.

HowAboutWe is focused on becoming a media powerhouse as well as an online dating service. Its roster of online magazines also includes Swimmingly.com for couples and Famously.com for celebrity news and gossip, both of which were launched the last week of January. Also under the HowAboutWe media banner is TheDateReport, which centers around dating and the single life and will also get a fresh redesign by HowAboutWe.

Brian Moylan, a former Gawker writer who has been editing TheDateReport, is now editor-in-chief of the new HowAboutWe Media, which includes all four sites.

The founders of HowAboutWe are purposeful in their media pursuits: they recognize the competition in the online dating industry, where IAC owns the majority of branded dating sites such as Match.com, OkCupid, and a number of niche sites like BlackPeopleMeet and OurTime. But these dating sites are specifically geared towards singles looking for dates. They want HowAboutWe to be a destination for people not only to meet each other, but for singles and couples to get news, advice, and also ideas about what to do together and how to nurture their relationships.

With the new sites and new content, HowAboutWe is also hoping to cash in on new advertising revenue, instead of just relying on subscriptions.

"Every lifestyle publication is speaking, in one way or another, to people and their love lives," HowAboutWe co-founder and co-CEO Brian Schechter told Observer.com. "We think that there's actually a huge opportunity to address that consumer demand as opposed to just circling around it."

New Dating app Twine Canvas Launches in Time for Valentine’s Day

Twine
  • Thursday, February 13 2014 @ 07:49 am
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Tired of the selfies you see populating dating apps like Tinder? Would you like to know a little more about the person before you start messaging? The folks behind Twine Canvas think you do.

The free new app allows you to create a visual "canvas" of pictures that show your interests and hobbies, rather than revealing photos of yourself to attract someone's attention. The idea behind this is simple: it allows people to begin to engage on a deeper level than just a superficial selfie or headshot - marketers are labeling it as the "anti meat-market app."

Twine Canvas is a brand new app, separate from the original Twine, also created by developer Sourcebits. After studying user feedback, the company decided to create a new app altogether rather than just revamping the old app.

Getting started with Twine Canvas is pretty simple. You download the app to your iPhone or iPad (no Android version yet), and login with your Facebook account. You can create your own "personality canvas" to add to the gallery, which expresses what you like to do or what your hobbies are. It's basically a type of virtual vision board, with a mosaic of user-generated pictures - from a cup of coffee (coffee lover) to a sailboat that shows you love to be on the water. You can also describe yourself in a few short words, shown underneath the canvas.

Then you can start searching through a gallery of other user's canvases to "like" them (swipe down for canvases of people you want to meet). You can adjust your filters to sort by age, gender, and location. If you both like each other's canvas, your profile photos are revealed and then you can start messaging.

"Twine Canvas adds creativity and personality to flirting by giving men and women a unique way to express themselves. When someone creates their canvas of likes, hobbies and experiences, it's far more insightful than a shallow selfie or an impersonal stat," said Rohit Singal, founder and CEO of Sourcebits.

The developers also claim that the app was inspired by the visual self expression of other platforms like Instagram, Pinterest, Whisper and Tumblr. They wanted to allow people a certain level of creativity and visual expression when it comes to mobile dating.

While daters might get frustrated with not being able to see what potential dates look like until they are mutually matched, it's an interesting idea to engage people visually as with Instagram. Now I'll be waiting for the Android version.

Women can Rate their Dates on Lulu

Lulu
  • Saturday, February 08 2014 @ 06:55 am
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Have you ever come back from a bad date, wanting to warn other women about how badly it went and how much of a jerk he was? Well, now you have that opportunity.

Lulu, a female-friendly social networking app, provides a way for women to communicate to other women privately about a man they have dated. And while there might be more motivation to rate a guy negatively after a date gone wrong, there are also some positive reviews following good dates.

On Lulu, a woman can rate men in different categories, like ex-boyfriend, crush, together, hooked-up, friend or relative and then take a multiple-choice quiz which gives him his rating from 1 to 10. Female users can also add hashtags, depending on what specifically they want to communicate to other women, like #neversleepsover.

Users are verified by their Facebook logins - women can only review and read reviews of guys who are Facebook friends. Everyone who participates must sign up through Facebook. The site assures users that nothing is ever posted publicly on Facebook, however.

Though the site is designed for ladies (founders Alexandra Chong and Alison Schwartz felt like women needed more of a safety net when meeting men they didn't know for a date) - men can use it in a limited way, too. They are allowed to see how they are faring in terms of reviews when they download the app and check "My Stats" (with Facebook verification). They can also add photos and hashtags about themselves. Some men ask their friends and family members to review them since Lulu provides the option.

And what about the obvious question - can women use Lulu as a type of revenge site against an ex-boyfriend?

Lulu's website claims that they have built a lot of protection into the app so a man's reputation won't be undeservedly damaged. Unlike Yelp, the reviews are multiple choice quizzes, so women can't leave long rants about specifics. Second, the guy and girl must be Facebook friends. Women are able to agree or disagree with the assessments of other women, so one review doesn't skew the rating. And if a guy doesn't want to be reviewed on Lulu at all? He has the option to remove himself completely.

Chong claims that the app was conceived with the end goal in mind - figuring out if a man was kind and date-worthy, rather figuring out if you should meet him based on his particular likes and dislikes from a dating profile. Lulu provides some sense of security, which is a welcome addition to the dating scene.

True.com Domain Sold for $350 Thousand

True
  • Sunday, February 02 2014 @ 03:29 pm
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Last week TrueCar.com bought the True.com domain from the now bankrupt dating site True Beginnings. They paid $350,000 US in cash which was the asking price.

True has been heading down hill for years now and after some lawsuits in 2009 we stopped recommending the service.

For more on the story you can read Elliot's Blog.

2013 Dating Sites Reviews Choice Awards - Senior

Senior People Meet
  • Tuesday, January 28 2014 @ 09:07 pm
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Senior People Meet is the 2013 Editor's choice for the Top Pick - Senior Award. This is the fourth time in which this dating site has won this award. This year we decided on honouring Senior People Meet not only because it is one of the largest seniors only dating sites but because they make it easy for singles 50 years and older to meet each other online in a fun and safe way.

It takes about 2 minutes to create a basic profile which will allow you to then look over the site and search for members in your city. Searching and sending email to your favorite members is straight forward and can be done in just a few clicks. Just make sure you finish your profile first and include a couple of good photos so the person you sent the message too has a better idea of who is contacting them.

Besides email you can also communicate with members by creating a video greeting, and chatting via text or a live video connection (at least one person must have a video camera). If you are inundated with too many communication requests SeniorPeopleMeet.com also allows you to specify an age range and the gender of the person with whom is allowed to contact you.

Read our review of SeniorPeopleMeet.com for more information about this dating service or visit Senior People Meet directly.

This Year's Runner Up for this award is: OurTime.com

2013 Dating Sites Reviews Choice Awards - Innovative

Are You Interested (AYI)
  • Wednesday, January 15 2014 @ 10:46 am
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  • Views: 1,705

The Top Pick - Innovative 2013 Editor's choice Award goes to the dating service called Are You Interested? (AYI for short). This site worldwide has over 70 million users and 3 million Facebook fans. Are You Interested main audience is adults under 40. Their matching strategy is based on activities and what each person enjoys doing. There are no in-depth tests that try to figure out your personality and what makes you tick by taking hours of your time and asking hundreds of questions. AYI is a great choice for the casual dater.

How is Are You Interested innovative? They have their service available on a large number of relevant platforms. Along with their website you can find AYI as a Facebook App, Android App and iPhone App. Allowing their service to be available on so many devices means almost anyone has the ability to access the service. For you this means more members to be matched with. Are You Interested also kept up with the technical challenge of making sure all of their dating apps are bug free and share a consistent look and feel.

Read our review of Are You Interested? for more information about this online dating service.

This Year's Runner Up for this award is: OkCupid

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