Bumble

College students are turning away from dating apps and prefer to meet others in person, according to a new study by Axios and Generation Lab.

The study polled almost 1,000 college students across the U.S. and found that an overwhelming majority of 79 percent do not go on dating apps or use them less than once per month. According to Axios, Tinder is still the favorite among young daters. Twelve percent of college students use Tinder at least once a month, with Bumble and Hinge close behind at 8 percent of students logging on at least monthly.

A caveat for the study: 55 percent of respondents said they were in a relationship already, so they didn’t need to use a dating app. But at least 64 percent of those met their partners outside of a dating app – either through classes, a party, or an introduction from a friend to name a few. Only 15 percent said they’d met through a dating app, according to PC Magazine UK.

Bumble’s founder and longtime CEO Whitney Wolfe Herd will step down from the helm, and Lidiane Jones, the CEO of workplace messaging tool Slack will take over in January. Herd will move to Executive Chair of the company.

The news comes as Bumble’s stock price has fallen over 80 percent since it went public two years ago (from $76 to below $14). The dating app is not alone. Match Group is also going through a rough period, thanks to inflation and other economic concerns. Members are dropping their subscriptions and not using paid services on the apps, causing a decline in revenue the last few quarters.

Herd supported Jones in a statement: “This move to Executive Chair gives me the ability to step forward into a new and exciting role, get back to my founder roots and bring immense passion and focus to this next chapter of growth,” According to CNN, Wolfe Herd also added that she and Jones would be “fantastic partners.”

A new survey of Bumble’s Indian users found that 63 percent want a date for Festival Season. Many singles work and live away from their hometowns, and crave companionship at this time of year.

According to Hindustan Times, the study also found that 36 percent of respondents like to enjoy festival season with friends, and 27 percent with their partners.

Festivals occur in India year-round, but perhaps one of the more famous festivals, Diwali, is a five-day festival that takes place in October/ November and represents the start of the Hindu New Year. Specifically, it celebrates Lord Rama and his wife Sita’s return to their kingdom after defeating evil demons, according to Hindu tradition. The festivities are planned around the lunar cycle.  

Image: bumble

Bumble for Friends, the new standalone app for finding friends from dating app Bumble, has partnered with holiday turkey brand Butterball to bring people together this holiday season.

The new partnership initiative called “Find Your Table” features a series of Friendsgiving events and some resources to help people make new connections ahead of the holiday season. The purpose, according to the joint press release, is to “help people make new connections and discover the joy and ease of gathering with friends and family, over turkey, this holiday season.”

The in-person event launches Thursday, November 2nd at 6:00pm EST in New York City, and will feature friendship coach Danielle Bayard Jackson, No More Lonely Friends founder Marissa Meizz and Dinner with Friends Founder Anita Michaud, along with reps from Butterball, according to the release. They will conduct holiday tastings as well as help to connect people.

Image: Bumble

Dating app Bumble is distributing campus safety kits to college students to help them date more safely on college campuses.

The Austin-based dating app company will distribute hundreds of drink spike prevention products from NightCap, along with safety alarms from She’s Birdie, to students at the University of Texas in Austin as well as 160 other campuses around the country, according to Axios.

The drink spike prevention product looks like a hair scrunchie according to Axios, and can fit over the top of a glass to cover it, leaving room for only a straw. Another selling point is that women can wear them in their hair or around their wrists until they need them, making them easy to carry and use.

The Australian government told the dating app industry that they must improve safety standards on their apps or risk being forced to make changes through legislation. Dating app companies were given until June 30th, 2024 to develop a “voluntary code of conduct” to address user concerns about safety.

According to the Associated Press, the government was basing its decision on new research that found three-quarters of dating app users in Australia between 2016 and 2021 had suffered some form of sexual violence. The research was conducted by the Australian Institute of Criminology and published last year.

Communications Minister Michelle Rowland noted that dating apps have become the most popular way to meet people, and therefore must improve when it comes to protecting the people using them. “The government is concerned about rates of sexual harassment, abusive and threatening language, unsolicited sexual images and violence facilitated by these platforms,” she said, according to Associated Press.