Statistics

MillionaireMatch.com now displays a member count on their homepage. As of writing, there are 1,071,634 member profiles available on this dating service. Since it is free to place a lifetime ad at MillionaireMatch.com, this number shouldn't be confused with the number of active members. The number being displayed is the number of members who have joined MillionaireMatch.com since it started, which was around 2001. Active members refers to members who routinely log in and use the site. Unfortunately there is no standard measurement for this so some dating sites count an active member as someone who has logged in within 2 years while others count a member as active when someone logs in at least once a month.

While this number is not the number of active members it still represents a large number of profiles. This probably means that Millionaire Match has tens of thousands active members. You should also remember that all free members can reply to a paid members email so this can greatly increase your chances of finding a match when you compare Millionaire Match to other Sugar Daddy dating sites.

Read our full Millionaire Match review for more information on this popular and award winning dating service.

As the economy continues its downward trend in December, singles continue to use online dating sites in increasing numbers. Are people trying to save money on dates by finding a better match first through a dating service rather than trolling bars? A night out on the town with your single friends is expensive when you add up all the costs, cab fare, drinks and cover charge. For probably much less than a night out with friends, you can join a dating site for a month. Some statistics from an article by the Los Angeles Times seem to back up this thinking:

Craigslist personals postings and eHarmony.com registrations have each seen 20% increases in 2008. Match.com has seen an even larger spike; its memberships were 22% higher in December than they were in the same period last year. Even more interesting, both eHarmony and Match.com reported especially high traffic on days when the Dow Jones Industrial Average plummeted.

Match.com also reported a 50% increase in profile views for the month of December when compared to November. Remember, November also saw its share of increases as well, where dating sites like Match.com, Perfectmatch.com and Date.com all saw more members joining and/or participating in the month of November, when compared to the same month from previous years. Match.com also performed a survey of 1,500 members and found 84 percent of them were "being more selective about first dates in today's economy."

For more information about the online dating sites and how they are performing in the recession, read this article from the Los Angeles Times. Check out our reviews of Match.com, PerfectMatch.com and Date.com for more information on these successful dating services.

On December 3rd in a story called New Features & Design at Match.com we reported that on Match.com's fact sheet at their parent company website, IAC reported that Match.com receive 60,000 new registered members every day. Well, it appears they have updated this information. IAC now reports "more than 71,000 new people register on Match.com every day". That is roughly a 18 percent increase in new registered members. Recently Match.com also reported that they had their best November in 7 years. Things seem to be on the upswing for Match.com who's membership levels have remained stagnate in recent years.

For more information on this popular dating site, read our Match.com review.

Just a small news tidbit,

JLM Pacific Epoch is reporting that Match.com China (cn.Match.com) has been online since 2006 and has now more than 8 million registered members.

The economy is in reverse but online dating site Match.com is speeding ahead. They had their largest membership growth for November in 7 years. Match.com started 13 years ago in 1995. According to a press release Match.com attribute the growth to:

The combination of a new matching service, the Daily5, and the daily drumbeat of bad economics sent consumers to Match.com looking for love.

Match.com members initiated over 400,000 more connections this November (when compared to Nov 07) thanks to in part the new Daily 5 feature (see Story). November also produced the third busiest week of the year. Usually the weeks in January and February leading up to Valentine's Day see the heaviest use of dating sites.

For more information on this popular dating site, read our Match.com review.

November 18th, 2008 is the day that Match.com officially passed the 1 Billion winks sent, mark. A wink is used to notify other members you are interested in them without actually sending an email. Currently Match.com members send over 735,000 winks a day, worldwide.

A wink in my opinion is not the best way to notify someone you are interested. It basically puts the onus on the other single now to strike up a conversation through email (which almost never works). If you really want the best chances of getting someone's interest, send a well crafted email.

See our previous story on the subject . For more general information on this dating site, read our Match.com review.