ParshipMeet Group

Wow this is 2 weekends in a row now that eHarmony is offering a free communication weekend. Usually they only have one every couple of months.

So it is pretty simple, starting today May 23rd, 2008 to the end of Monday May 26th, 2008 all new members who join eHarmony can use the site for free for the same time period. There are no special promotional codes or coupons needed. Visit our review for more general details about eHarmony (including actual user reviews).

The Los Angeles Business Journal has a piece called "Translating the Book of Love" which looks at the dating service eHarmony and if its current matching and communication system will work well in other countries with different cultures. Currently eHarmony has separate dating services for the United States, Canada and Australia. These services do differ slightly but the questions for the dating profiles and the matching system, for the most part, are either the same or very similar. This is in part because all 3 countries major language is english and the culture surrounding marriage and dating are not all that different.

In June eHarmony plans to launch a UK version with other European countries to follow. The big news is, they do plan to launch a dating site in China. This means a new language for them and new cultural differences to work out. eHarmony did do some research to see if it was possible to convert their dating site and matching system. Through focus groups in China, a panel of psychologists validated the translations of questionnaires and found that cultural differences matter little when it comes to measuring personality types and values. A Beijing University study also confirmed that eHarmony's matching system will work well in matching China's singles together. eHarmony's lead PH.D. psychology researcher, Galen Bucjwalter is quoted:

“We found the models to be highly effective in that we can predict successful marriages in China,”

With 4 times the population of the United States, and with China's average income levels for the middle class increasing every year, there is a huge potential for revenue if a dating service is well received by the public.

Another interesting point in the article was the fact that eHarmony spends about $3 million a year in research to find out what makes couples compatible and stay in a long term relationship. This dollar amount includes the salaries of 6 full time PH.D. researchers.

For more information about eHarmony, take a look at our review.

I was reading an article at the Noblesville Daily Times about recommended online dating sites and I came upon a statistic regarding eHarmony's goal of reducing the U.S. divorce rate by 1 percent per year. I was surprised at this and I didn't remember hearing about it before. After a little more digging I came up with this eHarmony feature article called Religion, Marriage and eHarmony by the founder of eHarmony Dr. Neil Clark Warren which talks a bit about eHarmony's mission to lower the divorce rate by 1 percent (but not in a year as the other article suggests). I have a feeling the article is a few years old but there is no date so I can't be sure. They do have a success story listed with the article that is dated August, 2004.

Currently the divorce rate in America is around 50% and if eHarmony could effectively reduce this by 1% this would mean 500,000 couples would not have divorced because of eHarmony's matching them. When will they be successful? Let's see, currently according to eHarmony's "Why eHarmony" web page, 90 members get married every day. Lets assume these members met each other because of eHarmony, so in reality it is 45 couples who got married. If this rate was static, it would take over 30 years for eHarmony to reach this goal and this is if every single couple did not divorce and was still alive (to meet the 1% of divorce reduction). eHarmony got its start in 2000 so they are in their 8th year or over a quarter of the way to 30 years. I wonder what the current statistic is for eHarmony on how many people who met on eHarmony, got married, and still are?

I doubt eHarmony would ever release this type of information since I am sure some of their couples have gotten divorced and the news would be spinned to eHarmony's disadvantage. I do think eHarmony matching system does work better than most matching systems, so this statistic would probably be much less than the current 50% divorce rate for all of the United States. In the end eHarmony should of really come up with a more realistic achievable goal. Maybe it should of been based on the number of eHarmony married couples every day. I just would have made one that would have been accomplished within a few years.

For more information about eHarmony, try reading our review.

Courant.com takes a look at eHarmony and their online marriage therapy service. It is different than traditional therapy since there is no talking, couples must fill out a detailed questionnaire instead. This paragraph from the article sums up how the 2 year old service works:

Based on that information, the service prescribes a series of self-directed exercises and interactive videos that target their trouble areas — communication, intimacy and conflict resolution, for example. Offered in 20-minute weekly sessions over three months, the site touts among its benefits at-home convenience and a $149 price tag that would otherwise buy them one, maybe two sessions with a traditional therapist.

eHarmony states that they receive between 300 to 500 new registrations to the service every day. They also state that 19% of the couples who are at risk of divorce are no longer after completing the 3 month session.

eHarmony does agree that it does not replace real talk therapy but it is designed more as a practical tool to get couples communicating in their relationship again. There are critics of services that offer online therapy sessions. The biggest complaint is they are not regulated by a governing body.

To find out more about this dating service, read our eHarmony review.

Related Story: eHarmony and being Divorced

ZDNet posted the results of ad spending by dating sites for quarters 1 to 3 in 2007. These figures are compiled by Nielsen. It looks like the top ten dating websites in ad spending where responsible for 91 percent of all dating site advertising. Of the over $350 million spent in ads, Match.com spent 40 percent of it or $145.5 million. eHarmony was second at $88.1 million. Since 2006, Match.com has almost doubled their ad spending while eHarmony had cut theirs by 16%. It would be interesting to see how this affected membership numbers.

The other sites that made the list in which we have dating reviews for includes, Yahoo! Personals at the sixth position with $14 million, PerfectMatch.com at position number 8 with $13.4 million and finally, Lavalife with $6.1 million at number 9.

A few other things to note is, these numbers includes both internet and TV advertising. Match.com and eHarmony have successful TV marketing campaigns which probably eats into at least half of the total amount they spent. I also have to wonder if Match.com's numbers (which really are the numbers of their parent company IAC/InterActiveCorp) includes Chemistry.com (who is also owned by IAC/InterActiveCorp). It was around Q3 of 2007 when Chemistry was spending a lot of money on those eHarmony attack TV ads.

IT News mentions that research by Parship, a large dating service in Europe has found that more and more singles in the United Kingdom are looking towards the rest of Europe for finding love. Of Britain’s 15 million single people, 20 percent or 3 million would consider a serious long distance relationship. This is 3 times more singles considering a long distance relationship than a year ago. The article goes on to explain that a major reason for this shift of views in the relatively cheap cost of air travel when compared to train tickets in the UK. On average a flight to Europe is 40% cheaper than a return train ticket from London to any other major city in Britain.