PerfectMatch.com

Advertising Age has an article about Perfectmatch and 50 something daters. From 2005 to 2006 Perfectmatch have seen a 60% increase in 50+ singles. From 2006 to 2007 this growth has surged to 140%, making senior singles one of Perfectmatches most important demographics. This week to help attract more 50 plus singles, Perfectmatch.com has been featured on the TV dating show called "Another Chance for Romance". This show is aired on the Retirement Living TV channel that appears on Comcast and DirecTV in the United States.

Please read our review, for more information on Perfectmatch.com.

Consideration for the Editor's Top Pick - Match System award came down to the big 3 dating services who proclaim their matching system and dating service as the best for singles who are serious about finding a relationship. Those 3 services are eHarmony with their "Compatibility Matching System based on 29 crucial dimensions", PerfectMatch.com and their Duet Total Compatibility System and Chemistry with their "chemistry-inspired" matching system. In the end we choose PerfectMatch.com as the winner of this award.

PerfectMatch.com's profile creation was very detailed and does take a little while to fill out, but it is worth it in the end. Not only does it help in matching compatible members together but you definitely get a few insights about yourself. Dr. Pepper Schwartz is the woman behind the Duet Total Compatibility System. She has over 30 years of relationship experience which has prompted show like Oprah, The Today Show and Good Morning America to call on her services as a relationship expert. With these third party endorsements, this gives Dr. Pepper Schwartz more clout as an expert than the other dating services matching system designers. TV shows like Oprah, would make sure their guest experts have the credentials and knowledge needed to offer true advice.

With Duet, you not only receive matches that have singles with compatible elements of their profile but elements and traits that will complement you. Plus, unlike some of the other dating sites which where considered for this award, PerfectMatch.com still allows you too search for your own match as well. These extras made the Duet matching system more complete to me. User reviews on the internet seem to be split. I could find both positive and negative reviews for all of the matching systems considered but the reviews for PerfectMatch came out on top.

Read our review of PerfectMatch.com for more information about this dating service.

This Years Runner Ups for this award include (in no particular order): Chemistry and eHarmony.

A new PerfectMatch.com CEO interview is available on Online Personals Watch, this is (I believe) Mark Brooks second interview with Duane Dahl. In it they discuss PerfectMatch's matching process, instant messaging and other features of the site. One interesting point which was made is PerfectMatch.com core member base is with singles in their 30s and 40s, but lately they have been making strides into the 50s demographic.

Mark also asks Duane about comparisons with their rival dating service, eHarmony. Among other things they brought up the fact that PerfectMatch allows members to still search for singles instead of completely relying on just the matching process, the way eHarmony does. This reason alone IMO, makes PerfectMatch dating service a much better choice than eHarmony.

Read the full interview with Duane Dahl - CEO PerfectMatch.com

Perfectmatch.com sent out a press release today announcing that it has teamed up with NBC to launch a TV dating special called "Science of Love: A Modern Dating Experiment". This show is scheduled to air on Monday, June 25th, 2007 at 10:00 pm ET. It should be an interesting show to watch for all of us online dating enthusiasts. Science of Love takes a look at the following question:

Can science make a better love connections than instinct?

For the contestant, NFL football player Adam Johnson chooses a candidate for his first of two dates based on his own experiences and instincts. Perfectmatch.com's Duet Total Compatibility System is then used to make a match for the second date. From here the show follow's Adam on his dates and to the ultimate conclusion where he picks which date works out the best for him.

3 Ball Productions is producing "Science of Love". Other shows they have produced includes "The Biggest Loser", another widely popular show on NBC.

What is Fraudnet Technology you ask, it is a patent-pending solution to provide a safer online dating environment for Perfectmatch.com members. It has several goals, from increase detection of fraudulent credit cards to identify suspicious online behavior. These behaviors include such dating scams as people pretending to foster a relationship to lure singles into sending them money, providing credit card information and/or other personal data. Perfectmatch.com is always looking to protect it's members from dating online scams that have run rampent on other dating services.

This is definitely a step in the right direction for dating sites in general. While I haven't heard of any complaints against Perfectmatch.com regarding scam artists you can never be too careful online. Fraudnet and Perfectmatch.com have just inked this deal so it's not in use yet but we expect it to go live within 6 months.

For more information read Fraudnet's Press Release.

A few days late but some of you may have noticed that PerfectMatch.com has started advertising in the land of television. They now join the ranks of eHarmony and Match.com with national TV commercials and is now directly competing with them. The first commercial for 2007 is a narrative explaining how PerfectMatch matching system works. It actually is very informative and I am sure will help boost PerfectMatch's already surging member numbers.

If you wish to see the TV Commercial visit PerfectMatch.com and click on perfectmatch tv on the bottom menu of their web site.