Match

I notice this article on Online Dating Insider, it looks like Match.com now requires you to sign up for a free membership before you can perform searches or view any profiles. While I understand they are doing this to increase membership numbers, I think the increase in singles creating fake profiles or people just moving on and not signing up would be a bigger loss to Match. Most singles do join multiple dating sites (according to our polls) but I would think they like to perform searches to see if there are potential matches close to home before investing time in creating a quality dating profile.

Should be interesting to see if Match.com does this still in 6 months.

Here is an interesting article on CNNMoney.com about the founder (Andrew Conru) of the FriendFinder Network of dating sites. It talks about his failures and successes including AdultFriendFinder, his biggest success which generates more than 60% of his total revenue (over $200 million). This site rivals the likes of Match.com and Yahoo! Personals in total number of members. Last year AFF had more than 35 million visitors and on average 75,000 new user registering each day (not paid members).

I just read an interesting article regarding Match.com. They are one of the largest dating services on the internet, and this success is due partly to their marketing towards singles between the ages of 45 and 59 (Baby Boomers). These singles make up over 1.7 million members of Match.com's 15 million total membership, this is a 350% increase over the last 6 years. Another interesting thing to note is 7 out of 10 of these members are divorcees.

For more information, see the full article here.

Match.com is so sure you will meet someone special within 6 months on their dating site that they have come up with the Make Love Happen guarantee. If not, your next 6 months are free.

A few of the simple rules too follow during your 6 month subscription:

• You must create a truthful profile with a primary photo that is visible.
• Respond to or initiate email communication with at least 5 Match.com members each month.

For full program details visit Match.com. To purchase the Make Love Happen Guarantee program, just simply subscribe today and choose the Love package.

Update 2020-02-11: The Match Guarantee program was discontinued on April 4th, 2019. Any new 6 month subscription purchases after that date will not include the Match Guarantee. If you bought a subscription before this then you have one more chance to use the Guarantee at the end of your subscription term.