Dating Services

Here is an interesting article on CNNMoney.com about the founder (Andrew Conru) of the FriendFinder Network of dating sites. It talks about his failures and successes including AdultFriendFinder, his biggest success which generates more than 60% of his total revenue (over $200 million). This site rivals the likes of Match.com and Yahoo! Personals in total number of members. Last year AFF had more than 35 million visitors and on average 75,000 new user registering each day (not paid members).

What is Fraudnet Technology you ask, it is a patent-pending solution to provide a safer online dating environment for Perfectmatch.com members. It has several goals, from increase detection of fraudulent credit cards to identify suspicious online behavior. These behaviors include such dating scams as people pretending to foster a relationship to lure singles into sending them money, providing credit card information and/or other personal data. Perfectmatch.com is always looking to protect it's members from dating online scams that have run rampent on other dating services.

This is definitely a step in the right direction for dating sites in general. While I haven't heard of any complaints against Perfectmatch.com regarding scam artists you can never be too careful online. Fraudnet and Perfectmatch.com have just inked this deal so it's not in use yet but we expect it to go live within 6 months.

For more information read Fraudnet's Press Release.

Wow, I'm not sure how I missed this (and when it exactly happened) but Lavalife has switched from a credit base membership system to a subscription based membership. So instead of buying credits to send an email or instant message, etc. you now have unlimited use of these features for a low monthly price. Lavalife was the only large dating service I know of that had used the credit type system.

I'll update the Lavalife Review soon to include this new information.

A new dating site review has recently been added for MillionaireMatch.com. This dating service offers singles that chance to meet rich single men and rich single woman. Members at MillionaireMatch.com can be certified by the dating site as a Millionaire and their dating profile will be marked with a diamond logo. In order to meet this criteriea the single must make at least $150K or have net assests worth at least $1 million.

For more information read our MillionaireMatch.com review.

A few days late but some of you may have noticed that PerfectMatch.com has started advertising in the land of television. They now join the ranks of eHarmony and Match.com with national TV commercials and is now directly competing with them. The first commercial for 2007 is a narrative explaining how PerfectMatch matching system works. It actually is very informative and I am sure will help boost PerfectMatch's already surging member numbers.

If you wish to see the TV Commercial visit PerfectMatch.com and click on perfectmatch tv on the bottom menu of their web site.

I just read an interesting article regarding Match.com. They are one of the largest dating services on the internet, and this success is due partly to their marketing towards singles between the ages of 45 and 59 (Baby Boomers). These singles make up over 1.7 million members of Match.com's 15 million total membership, this is a 350% increase over the last 6 years. Another interesting thing to note is 7 out of 10 of these members are divorcees.

For more information, see the full article here.