Bumble

Tinder is looking to be more social – or at least hook you up along with your group of friends to connect with other friend groups out in the real world. The problem? Tinder users are being opted in to this feature by default, so you don't have a choice. Which means Tinder Social automatically displays which of your Facebook friends are also using Tinder.

This can make for some awkward conversation, especially for those who would rather keep their dating practices private.

To make matters more uncomfortable, Tinder Social presents a list of your friends along with their dating app profiles so you can not only see they are using the app, but how they are presenting themselves on Tinder. (Sexy photos, anyone?)

And worse yet, some Tinder users think Tinder Social is a way to meet others for group sex (and considering the whole hook-up reputation, it’s not that far of a stretch).

The new feature is only in the testing stages in certain parts of Australia, so chances are you haven’t encountered the feature just yet. This will give Tinder some time to refine it. The company will need to make some changes to reassure people about their privacy on the app. Over the years, it has stressed to users that their social networks would not be compromised, and that anything they do on the app wouldn’t be seen on Facebook or in their other social networks.

While there’s currently a way to opt out of the friend-finding feature, Tinder users are automatically opted in, so you actively have to disengage. A good fix would be to make it an opt-in feature only, so Tinder doesn’t risk alienating users who didn’t realize their profiles were being put on display among their social media friends.

Finding circles of friends seems to be a new wave in the dating app space, and an untapped market for an already attentive dating app population. CEO of Bumble Whitney Wolfe announced the company would be unveiling a similar group friend-finding feature on their app, and Grouper, a dating app that’s been around for a few years, offers group dates for people who don’t want the pressure of one-on-one dating. There’s also MeetUp, a networking site that has been around for a while to help people find friends in their communities through activities and other interests.

Many other apps are jumping on this new friend-finding bandwagon, hoping to capitalize on the social networking market. We’ll see if Tinder or another app can get people excited about the friend-finding potential of apps.

Tinder might be the dating app giant, but other dating apps are seeing success by catering to specific market needs that don't involve endless swiping.

Last month at Tech Crunch Disrupt, a panel of dating app CEOS gathered to discuss the industry, trends, and how things are changing – they think for the better. Specifically, the talk was given by three female CEOs about how women are changing the dating app game: Whitney Wolfe from Bumble, Dawoon Kang from Coffee Meets Bagel, and Robyn Exton of Her.

One thing to note: while these are all dating apps, they made sure to point out that their focuses and application are different. Bumble is a female-centric dating app similar to Tinder and free to use, although the company is looking for ways to monetize the app without resorting to all-paid memberships or advertising. Wolfe says that they have noticed an interesting trend among users: that they are looking for friendships, too. Right now, Bumble’s platform allows you to look for friends as well as dates, but soon they will be rolling out a feature that includes finding groups with similar interests.

Coffee Meets Bagel is an app that stresses quality over quantity, allowing only one match per day, and giving the users only twenty-four hours to accept a match. Kang is focused on the success of the matches, which she says only helps other people spread the word about the app. She is rolling out a paid feature that lets daters use an A/B test to see which photos they should put on their profile. Right now, users can also pay for a premium membership, which includes more matches and other incentives.

Her is aimed specifically toward female dating in the LGBTQ community. Exton points out that they have been lucky to be able to focus on one gender when studying patterns for dating and befriending people over the app. The app offers users a community – with news of local events, social networking, and dating applications.

All three CEOs agreed that a more nuanced approach to features is the key to an app’s success, designed to benefit a specific group of users, whether that is women, same-sex daters or people looking for friendship.

Despite the popularity of Tinder and our swipe-happy culture of dating, there is still room in the market for other players – even new apps. Most people (while they do still use Tinder) are looking to other apps to help fill a need that they feel Tinder isn’t serving. Whether daters have concerns about security, or are looking for an app that offers more than photos, or look to a niche market (like Farmer Dating) to satisfy their particular requests for mates, many more apps are launching and some are seeing success.

Competition, no matter how saturated the market, is always good for the consumer.

Use it or lose it. That’s the motto men on Bumble will have to live by from now on. The dating app just announced that male users are now required to reply to women's messages within 24 hours or they lose the match.

Bumble has always been unique. At first glance, you’d be forgiven for mistaking it for Tinder 2.0 - but look closer and you’ll notice the key difference that has made the app a hit in its own right. Once a pair is matched on Bumble, only the woman can send a message. If she doesn’t do it within 24 hours, her match buzzes off into cyberspace, never to be seen again.

By requiring women to make the first move, Bumble takes a feminist stance and places power firmly in female users’ hands. The new update levels the playing field between the sexes even further by requiring men to respond within the same timeframe.

Bumble CEO Whitney Wolfe told Mashable that the goal was to make it an “even keel” experience. "She was held to 24 hours to reach out to you,” Wolfe said. “We feel it's only fair you're confined to the same rules." Previously, men had unlimited time to answer messages.

"I know the whole idea is that it's empowering women, but it also just puts the ball in the guy's court and starts a 'wait and see' game," New Yorker Lauren Drell told Mashable. "It means we need to rush but then a guy can take their time in replying back and vetting options."

Wolfe also says that by applying the 24-hour restriction to all users, they can't "rack up" their number of matches anymore - a common practice on other platforms. "It's helping objectify women less," she explained.

A final goal for the new rule is to prevent ghosting, an increasingly prevalent phenomenon in online dating. According to data from Fortune magazine, 80% of Millennials have been ghosted at some point. Bumble has found that the number of messages sent and chats initiated has significantly increased since the introduction of the time limit.

Male responses to female-initiated chats have gone up 18%, and a chat is 70% more likely to continue once there is a reply. The app has also witnessed a 9% increase in women sending the first message since men are replying to their initial message.

Bumble is confident that the good news will keep coming. Along with being the most frequently requested feature, says Wolfe, testing in the UK found that the male 24-hour timer increased response rate by 20%.

2015 was the biggest year yet for online dating. Ten years ago, digital dating was still viewed with skepticism. Today, a majority of Americans believe it's a good way to meet people and 5% of Americans in committed relationships say they met their significant other online.

Now that singles have fallen head over heels for online dating, services have exploded. From the basics like Match and eHarmony, to youth-centric options like OkCupid and Tinder, to hyper-specific sites for bacon lovers and beard aficionados, there's something for everyone. So which dating services are a cut above the rest?

Bustle teamed up with Google to reveal the top-searched dating apps and sites in 2015. The list is surprisingly diverse:

1. Plenty Of Fish: Plenty of Fish sounds like a throwback to an earlier era of online dating, but the site is alive and well as we start 2016. Its inexpensive options draw 50,000 new members every day and even hooked The Match Group, which acquired POF in July 2015. See our full review of Plenty of Fish.
2. Tinder: It's no surprise that Tinder nearly took the top spot. The time-killing app made “swipe” an important part of everyone's vocabulary and totally changed the dating game. See our full review of Tinder.
3. Match: Match.com has been connecting singles since the primitive days of online dating and is still a prime choice. Over the years, the site has perfected its matching technique and remained a favorite for daters all around the world. See our full review of Match.
4. OkCupid: OkCupid revolutionized the online dating industry as an entirely free service. Today paid options have popped up, but OkCupid remains largely free to use and scores highly for its excellent compatibility algorithm. See our full review of OkCupid.
5. eHarmony: Though it began as a dating service strictly for Christians, eHarmony has expanded its service to welcome a wider variety of singles. The site has built a reputation as a go-to service for serious relationships. See our full review of eHarmony.
6. Zoosk: Zoosk quietly continued its quest for world domination in 2015. With service available in 80 countries, 25 different languages, and on your computer, phone, tablet, and Facebook, Zoosk is practically inescapable. See our full review of Zoosk.
7. Bumble: Bumble got a lot of press last year for its “Feminist Tinder” approach to online dating. The app takes the infamous swiping set-up, but attempts to lower the creep factor by putting female members in charge.
8. Hinge: Scared of meeting strangers online? Hinge solves the problem by using Facebook to connect users with mutual friends. Members can breathe easy knowing that their dates have been vetted by someone they trust. See our full review of Hinge.
9. Grouper: It's impossible to take all the awkwardness out of a first date, but Grouper helps lessen it by adding friends to the mix. The app connects groups of friends to take the pressure off.
10. Farmers Only: Yes, believe it or not, the uber-niche Farmers Only made the cut. Although perhaps it's just from people searching Google to find out if it's actually real.

Practically every business is expected to have a social media presence in 2015. When your business is a digital one, that pressure doubles. When your target audience is millennials, it triples. Dating services are all about helping people make social connections, but how socially savvy are they on their own profiles?

Digiday used proprietary data from two social media analytics firms, Unmetric and Socialbakers, to pit seven dating apps against each other in the battle for most effective social media strategy. Tinder, OkCupid, Hinge, Match.com, Zoosk, Coffee Meets Bagel and Bumble were put to the test in several different categories.

Number Of Fans

With over 13 million million Facebook likes, Zoosk has the largest social media fan base. Match and Tinder follow with over 827,000 and 369,000 fans, respectively. Twitter shows similar stats. Zoosk has the most followers by far at over 350,000. Match comes in second, with 65,000, and Tinder in third, with over 56,000.

Although Tinder currently has the smallest fan base, it's also the most rapidly growing. The game-changing dating app saw its fan base grow 228 percent between January and October 2015.

Geographical Popularity

Tinder, Hinge, OkCupid, Match and Zoosk all have an international crop of users, but Tinder and Zoosk are the most diverse on social. In fact, the majority of Zoosk's Facebook fans are international.

Other services proved to be particularly popular in specific countries. Hinge is big in India, while Match is favored by Canadians and Tinder has won over Brazilian singles.

Engagement Level

Zoosk is the most prolific poster on social media. The company published 226 posts between January and October, and received the most likes and comments. Despite Zoosk's high volume, Tinder took the top spot for highest average engagement and most posts shared by fans.

Bumble is a relative newcomer to the dating world, but already it's showing promise on social. The app saw over 3,000 interactions with fans on Facebook between July and October. The numbers are expected to grow.

Number Of Fan Posts And Mentions

Match.com's users are the most likely to talk about it on Facebook. More than 9,000 messages were posted to Match's wall between January and October. Hinge and Coffee Meets Bagel come next. Neither Tinder nor OkCupid had user posts on their Facebook walls. Their page settings most likely do not allow it.

Tinder leads the number of mentions on Twitter, perhaps because Twitter's audience skews younger than Facebook and Tinder attracts a similarly youthful user base. The app is followed by Zoosk and Match.com, which come in second and third with around 8,000 and 2,000 mentions apiece.

Popular dating app Tinder, which many daters have described as a hook-up app, has decided to get a little more serious with its latest update. Instead of upping the volume of swipes, the management team decided to focus on encouraging users to be more selective, and is now offering a feature dubbed “Super Like.”

Instead of just swiping right when you like someone special (like all the other right swipes before), the new feature allows you to swipe up – or Super Like - one special match per day. When two people Super Like each other, Tinder reports that they tend to have conversations over the app that last 70 percent longer. (Tellingly, the company is rolling out this feature in the wake of Vanity Fair’s controversial article on the so-called “dating apocalypse” fueled by Tinder, which ended in a Twitter rant from Tinder co-founder Sean Rad.)

Tinder is definitely getting its new more serious message across in marketing campaigns, including a video the company made highlighting the Super Like feature, which is targeting female daters. In the video, a woman is being harassed by a bunch of men who are trying to flirt with her, and she’s not interested. So to save herself from their aggressive tactics, she Super Likes a nice guy on the app. In other words, she is saving herself from the awful herds of pushy guys on Tinder by using Tinder’s latest feature.  

Will it be effective for Tinder to appeal to women? It is still by far the most popular app, but other developers are using Tinder’s hook-up reputation as a reason to choose another app. So Tinder is fighting back.

The new feature is a way to make women feel safer. But more than likely, it is also a response to Bumble, a rising star in the dating app world that has been getting a lot of attention.

Bumble is a female-centered dating app that looks like Tinder but gives the messaging power to women by having them make the first move. Coincidentally, Bumble was also founded by one of Tinder’s co-founders Whitney Wolfe, who sued the company and subsequently launched her own dating app. This past week, Wolfe made an appearance on The Daily Show, in which she answered questions about how her app is changing the world of online dating by putting women in the seat of power to ask the men out.

It’s great that daters have more options, and the competition from apps like Bumble means that Tinder will continue to improve its offerings. And that’s always a plus.