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Image: Pipsay

Four months after Facebook Dating’s launch, consumer insights platform Piplsay has released a report on the long-awaited feature. Piplsay polled 21,242 Americans to find out how successful Facebook’s foray into online dating has been so far. The short answer: it’s complicated.

Dating was introduced at Facebook’s annual F8 developers’ conference in 2018. After initially launching in a handful of countries abroad, the service finally made its US debut in September 2019. News outlets and dating industry competitors were quick to comment on the launch in exhaustive detail, but it appears that Facebook’s clout and the media’s seemingly-infinite coverage have not been enough to catapult Dating into the industry’s upper echelon.

Recipient
Facebook Dating

Facebook Dating is the recipient of the 2020 Editor's Top Pick - Up & Coming award. It's a bit weird giving Facebook this award which is meant more for newer dating services. Facebook is over 15 years old now, but they have not had an online dating service (owned directly by Facebook) available to the masses until surprisingly last year. It is called Facebook Dating and is only available from the Facebook app (for iOs and Android). Thanks to Facebook being one of the largest services online and with billions of users it quickly took off (even despite the recent privacy breaches Facebook has had).

Tinder is rolling in cash at the close of 2019 thanks to consumer spending on its popular dating app. According to Annie’s List, it ranks as the number one non-gaming app where consumers are spending money, ahead of entertainment and social network giants like Netflix, YouTube and Tencent.

Video games are by far the most popular apps for consumers and generate the most revenue from in-app spending. However, outside of the gaming world, Tinder subscriptions have driven it to the top spot in consumer app spending.

In what is becoming an all-too-familiar headline, a security researcher has discovered an online database containing sensitive personal information belonging to hundreds of millions of Facebook users. Names, phone numbers and unique users IDs were exposed in the breach.

Bob Diachenko first came across the data on December 14, ten days after it was created, and reported the leak on Comparitech. The trove was available for anyone to access without a password or any other form of authentication. Based on evidence he discovered, Diachenko believes the stolen data is most likely the result of an illegal scraping operation or Facebook API abuse by criminals based in Vietnam. The information contained in the database puts users at risk of multiple digital hazards, including SMS spam and phishing campaigns.

Facebook Dating has announced the launch of its new “Stories” feature, which allows users of the service to include stories from their Facebook and Instagram feeds.

Stories can’t be directly created in a user’s dating profile, according to Forbes. Instead, when they are created in Facebook or Instagram, the feature allows for that content to be shared to the Facebook Dating profile. In order to access the new feature, users are required to opt-in by linking their Facebook and Instagram accounts to their dating profile. Once the accounts are linked, they can add any stories they’ve posted in the last 24 hours.

Facebook CEO Mark Zuckerberg

Facebook CEO Mark Zuckerberg called Tinder co-founder Sean Rad “irrelevant” back in 2014, but still gave him special access to user data, according to leaked emails reported by Forbes.

Zuckerberg had considered entering the online dating industry as far back as 2014, but ultimately put the decision on hold and granted the founder of Tinder, now one of the most popular dating apps in the world, special access to user data. Facebook colleagues suggested he meet with Rad, but Zuckerberg rejected the suggestion, saying in the emails, “I don’t think he’s that relevant. He probably just wants to make sure we won’t turn off their API.”