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Facebook Redesign now Live to All

Image: Facebook

Social media giant Facebook has undergone its fifth major redesign since the company was founded, highlighting groups and invitations and taking the focus off of its news feed. This could help single users who aren’t necessarily on Facebook Dating, but want to connect with people in their circles.

The new redesign places groups front and center along with events, which are the two most heavily used features of Facebook. There are tens of millions of active Facebook groups according to the company, and more than 400 million users belong to a group that they “find meaningful,” according to the company’s blog post. 

Facebook has created a new app exclusively for couples dubbed Tuned. With it, they are able to share messages, music and digital scrapbooks with each other privately and in theory – deepen their connection.

Facebook entered the relationship app world with Facebook Dating, which has fallen flat among users as Tinder, Bumble and other dating apps have seen a surge of activity. Tuned however was created by Facebook’s New Product Experimentation team, and focuses exclusively on couples instead of singles – helping them foster an intimate virtual connection. There hasn’t been a huge marketing push like there was ahead of the launch of Facebook Dating. Instead, Tuned has had a quiet rollout, almost like a beta test. 

Facebook has been forced to delay the launch of its signature dating service in Europe after failing to provide the European Union data regulator with a required assessment of privacy risks to users. 

According to CNet, The Irish Data Protection Commission raised concerns about Facebook’s privacy practices, and whether the company complied with the European Union’s data protection rules, which are more stringent than those in the U.S. 

Under these new rules, companies considered to be “high risk” in the handling of personal information of users are required to conduct a data protection impact assessment (DPIA) prior to being approved. This includes a written report addressing and outlining potential privacy risks, which the agency said Facebook did not provide, even after the agency sent regulators to Facebook’s Dublin office to gather the required documentation, according to Tech Crunch. 

Image: Pipsay

Four months after Facebook Dating’s launch, consumer insights platform Piplsay has released a report on the long-awaited feature. Piplsay polled 21,242 Americans to find out how successful Facebook’s foray into online dating has been so far. The short answer: it’s complicated.

Dating was introduced at Facebook’s annual F8 developers’ conference in 2018. After initially launching in a handful of countries abroad, the service finally made its US debut in September 2019. News outlets and dating industry competitors were quick to comment on the launch in exhaustive detail, but it appears that Facebook’s clout and the media’s seemingly-infinite coverage have not been enough to catapult Dating into the industry’s upper echelon.

Recipient
Facebook Dating

Facebook Dating is the recipient of the 2020 Editor's Top Pick - Up & Coming award. It's a bit weird giving Facebook this award which is meant more for newer dating services. Facebook is over 15 years old now, but they have not had an online dating service (owned directly by Facebook) available to the masses until surprisingly last year. It is called Facebook Dating and is only available from the Facebook app (for iOs and Android). Thanks to Facebook being one of the largest services online and with billions of users it quickly took off (even despite the recent privacy breaches Facebook has had).

Tinder is rolling in cash at the close of 2019 thanks to consumer spending on its popular dating app. According to Annie’s List, it ranks as the number one non-gaming app where consumers are spending money, ahead of entertainment and social network giants like Netflix, YouTube and Tencent.

Video games are by far the most popular apps for consumers and generate the most revenue from in-app spending. However, outside of the gaming world, Tinder subscriptions have driven it to the top spot in consumer app spending.