Bumble

At Facebook's annual developer conference F8, founder Mark Zuckerberg made an announcement that spread like an especially voracious wildfire across the web: Facebook is entering the dating game.

The news sparked immediate reactions from key players in the market.

Despite recently ditching the Facebook login requirement for its app, Bumble took a diplomatic approach. A spokesperson described the company as “thrilled”, telling CNNMoney “Our executive team has already reached out to Facebook to explore ways to collaborate. Perhaps Bumble and Facebook can join forces to make the connecting space even more safe and empowering.”

Other major dating players took a less enthusiastic path.

Image: bumble

Bumble announced the launch of its new creative endeavor: granting five female filmmakers and screenwriters in the U.K. $27,000 each to make a short film. This marks the company’s first official move into the original content space, following in the steps of Netflix, Amazon, and iTunes.

Bumble’s content shingle, dubbed The Female Film Force, came to fruition after the 2018 awards season, where only 15% of Oscar winners and 20% of BAFTA winners were female. Bumble wanted to ensure more women’s voices were heard and reflected in film, so its executives decided to launch this initiative.

Bumble writes on its website:

Finding love on Facebook? It’s complicated.

At least, it used to be. At this year’s F8 developer conference, Mark Zuckerberg took the stage for an announcement many would call long overdue: Facebook is launching a dating feature.

“We’re building a feature for dating and relationships within the Facebook app. People already use Facebook to meet new people, and we want to make that experience better,” the company said in an announcement. “People will be able to create a dating profile that is separate from their Facebook profile — and potential matches will be recommended based on dating preferences, things in common, and mutual friends.”

The social networking platform is rife with matchmaking potential. According to Zuckerberg, one in three marriages in the U.S. begins online and 200 million Facebook users list themselves as singles. Facebook’s dating feature “is going to be built around long-term relationships, not hook-ups," he insisted, taking subtle aim at competitors like Tinder.

Dating app Bumble is on a mission to help empower women, including partnering with women’s health provider Planned Parenthood to educate college students at the University of Texas, Austin, about consent.

According to experts, the term "consent" as it applies to sexual relationships is often misunderstood, and silence does not imply that your partner wants to be intimate. Consent should instead be “Freely given, Reversible, Informed, Enthusiastic, and Specific” – the FRIES acronym that sex educators use to provide a basic definition of what consent is.

College campuses have come under fire recently for their handling of sexual assault and harassment cases among students. Traditionally, administrators have opted for leniency towards offenders when it’s a he said/ she said scenario (which sexual assault cases often are), allowing the perpetrators to continue attending classes without prosecution, expulsion, or even further investigation. This puts more students, and especially women, at risk.

In the wake of the Cambridge Analytica scandal, there are plenty of reasons to #DeleteFacebook, but dating app users found joining the movement wasn’t as simple as closing their accounts.

The omnipresent social media platform isn’t just your go-to for liking friends’ baby photos and stalking your high school crush. Facebook has evolved far beyond its initial purpose, and now, unless you love entering your email address and a new password at every opportunity, there’s a good chance your profile is integrated with many other services you use.

Cambridge Analytica whistleblower Christopher Wylie quickly noticed a problem. With his Facebook account deleted, he could no longer access Tinder. Mashable’s Rachel Thompson later confirmed that deleting Facebook blocks users from other apps that allow for log in with your Facebook credentials.

Bumble has filed a $400 million lawsuit against Match Group, the parent company of popular dating apps such as Tinder, OkCupid, and Match. Bumble accused Match Group of interfering with its business operations, including stealing trade secrets and hurting the company’s chance to sell equity investments, according to reports from CNN Tech and Recode.

The Bumble lawsuit follows a previous lawsuit filed by Match Group against Bumble two weeks prior. Match Group accused the female-friendly dating app of patent infringement, specifically in regard to its swiping technology, stating that it is virtually identical to Tinder.

Bumble initially responded to the lawsuit with a post on its website, stating: “We swipe left on your attempted scare tactics, and on these endless games. We swipe left on your assumption that a baseless lawsuit would intimidate us. Given your enduring interest in our company, we expected you to know us a bit better by now.”