Milestones

Gay dating app Grindr has been hinting at its development of an AI wingman, but now the company is officially testing an initial model, according to The Wall Street Journal.

The WSJ interview with CEO George Arison included more details on the AI wingman, which will keep track of a user’s matches and make conversational suggestions based on messages they have had with other users. The AI bot will even recommend matches with long-term relationship potential and suggest places where they could meet.

According to Arison, down the line, the AI wingmen of Grindr users will be able to chat with each other so they can offer a “robust view” of a match before the user decides to meet in person. “Bot-to-bot conversation not only saves the humans time, it might also spot dating deal-breakers early on,” he told WSJ.

Match Group CFO Steven Bailey

Image: Match Group

Match Group has promoted Steven Bailey to the position of CFO, taking over for Gary Swidler as he continues in his role as president of the company.

Bailey is currently senior vice president of financial planning and business operations at Match Group, according to Reuters, and will assume his new position on March 31st. According to Reuters, his appointment signals the company’s commitment to “long-term strategic growth” and “strong cost discipline.”

Match Group’s most popular app Tinder has seen paying users and revenue fall in recent quarters, though Hinge continues to grow. The company has allocated a lot of resources to AI-driven features like photo selection and prompts that provide users help with crafting messages and bios, which seem to be the direction many dating apps are going. In fact, Grindr is testing out a new virtual wingman using generative AI.

Dating app giant Match Group announced its plan to cut six percent of its workforce after numbers for the company’s second quarter fell short of expectations, according to BBC.

Match Group owns the popular dating app Tinder (which has seen a significant decline in downloads), along with Hinge, Plenty of Fish and OkCupid, among others. The company’s second quarter earnings report showed an 8 percent decline among the number of paying Tinder users according to multiple reports. Hinge still remains a bright spot with significant growth.

According to BBC, Match Group said job cuts would largely come from shutting down its live-streaming app Hakuna and removing live-streaming features from some of its dating apps. (Despite the popularity of livestreaming dating apps in China, it hasn’t really taken off in the rest of the world.)

A majority of dating platforms have signed on to a new dating safety code in Australia, in an effort to crack down on dating app users who violate policies.

According to News.com, dating app users who “harass, threaten, or share unwanted explicit photos” could have their accounts terminated across multiple platforms at the same time, intended to create a safer space overall for online dating. Seventy-five percent of companies operating in Australia have signed on to the new industry standard, including Match Group (which operates Tinder, Hinge and OkCupid among others), Bumble and Grindr.

A recurring problem with dating apps is user safety, specifically surrounding the growing number of users who receive unsolicited images. If a perpetrator is banned from one platform, they can easily move on to other platforms, so the new safety standard is intended to prevent this from happening.

Archer rolled out a new marketing campaign during Pride Month, focusing on the issue of unsolicited photos on dating apps and what the company is doing to address it.

The new campaign tagline is “Solicited D*cks” – and the company has a little fun promoting the benefits of consent, as well as Archer’s safety features. It will include cheeky phrases like “Do we use a dick filter? Yes, yes we do.” and “Working tirelessly to weed out the dicks you don’t want from the ones you do.”

According to Little Black Book, Archer launched the ad in partnership with ad agency Tombras. It will run on billboards across New York neighborhoods, including Chelsea, Hell’s Kitchen, and Williamsburg, as well as digital and social channels.

Image: Grindr

Grindr has announced it has partnered with Equality in Movement in Georgia and MPOWER in Ireland to connect its users in these countries with at-home HIV testing kits.

According to the company’s blog post, Grindr says it wants to address the global HIV epidemic by making it easier for its users to have access to testing. While many countries have local testing centers, they can still be difficult to access, expensive, and many people still don’t want the stigma of going to a public place to get tested.

Users in Georgia and Ireland will have dedicated buttons on the app’s interface to order at-home self-test kits, any time of day. The app wanted the access to tests to be as simple as Covid tests have become for most folks. The company also wants to encourage more people to test for HIV by alleviating the stigma with in-person tests and allowing them to test in the privacy of their own home.