Milestones

Two major online safety groups have partnered to create a new industry standard for online dating in the wake of reports that dating app companies aren’t taking needed steps to protect users on their platforms.

The Cyber Rights Organization (CRO) and Online Dating and Discovery Association (ODDA) joined forces to educate industry leaders in different areas of safety including human rights, data privacy, and best business practices, according to DatingNews.com. The ODDA sets guidelines for dating app companies and alerts them to potential risks, while the CRO is a watchdog, and protects people who are using dating platforms.

“The alliance between CRO and ODDA is driven by mutual commitment to user safety in the digital dating sphere,” the ODDA said, according to DatingNews.com.

Dating app Hinge announced that it is adding a $1 million fund for in-person events and social group gatherings in New York, Los Angeles, and London.

According to CNBC, the money is to subsidize free or lower cost events to attract young people. The fund is part of their One More Hour social impact initiative which the company launched last year. Hinge says it recognizes Gen Z’s need for more tangible ways to connect than just over a dating app, and wants to create more spaces for them to get together.

The groups will focus on a range of activities that include food, nature, and reading, for example. The purpose of the groups is to highlight an interest to attract people and give them something to do while they are meeting other people, taking the pressure off.

Bumble announced it has added ID Verification in addition to other new safety-related features to attract singles back to its app.

The new verification feature lets users submit a photo of a government-issued ID to prove they are who they say they are, and then they can earn a verified badge for their profile, according to Tech Crunch.

The female-centered app is appealing its core demographic with the announcement – focusing on its female clientele who are looking for more safety features on dating apps. ID Verification is available in 11 countries, including the U.S., U.K., Australia, France and India. The company intends to roll out in more countries in the coming months, according to The Seattle Times.

Match Group's New COO: Hesam Hosseini

Match Group has appointed a new COO and new CEO, shaking up the executive team in hopes of a turnaround after several disappointing quarters.

Spencer Rascoff has taken over from Bernard Kim as CEO, and Hesam Hosseini was promoted to Chief Operating Officer, and will take the reins in April. The company also announced Gary Swidler will step down as President but will remain as an advisor through July.

Hosseini served as CEO of Evergreen & Emerging Brands for Match Group, one of the bright stars in recent months for the company. Some of its smaller, more niche apps under his direction have shown growth while the company’s star app Tinder has continued to decline.

Tinder released its annual Year in Swipe study, and while the company has struggled in recent months to attract new paying users, many are still turning to the app to find serious relationships, not just hookups.

“Looking for…” was Tinder’s top bio mention in 2024 according to its global data. The company also found that a majority of singles – 53 percent of men and 68 percent of women – want a romantic relationship. But they are doing more than posting this desire in their bios. Nearly 20 percent of 18-to-30-year-old daters said they are creating vision boards to manifest their ideal relationship in 2025 (assisted by Tinder’s new interactive vision board tool that can be shared with friends and family).

Tinder CMO Melissa Hobley told Mashable: "I'm seeing — I think a lot of people seeing this growing frequency of people say, 'Do not talk to me if you're not looking for something serious.'"

Cheers, a new matchmaking app founded by former Instagram engineer Sahil Ahuja, has launched in New York.

The new app is focused on building connections by offering a similar format to social platforms like Instagram, where users can add unlimited photos and videos to their profile (similar to social media apps), so other users get a feel for who they are. Cheers uses AI in some of its features as do most dating apps now, including for photo selection and to set up user profiles.

According to Tech Crunch, Cheers is differentiating itself from apps like Tinder and Bumble by offering posting features and friend-matchmaking in addition to romantic connections, leaning heavily into the social media model.