Online Dating

It looks like Tinder has swiped left on its latest CEO Chris Payne, and is asking co-founder Sean Rad to take control once again of running the company behind the infamously popular dating app. Rad will re-assume his position as CEO and Greg Blatt, Chairman of Match Group, will assume the newly created position of Executive Chairman of Tinder. Match Group is the parent company of online dating brands that include some of the most successful dating sites, including Tinder, Match.com and OkCupid.

Payne, a former eBay and Microsoft executive, is leaving the company after only five months as CEO. While Match Group originally hired him because of his experience, hoping to bring more corporate strategic thinking to the company, Rad remained the face of Tinder in the news thanks to his part in the app’s early success and his outspoken manner. (At the time, it didn’t help that he was embroiled in a sexual harassment lawsuit by former employee Whitney Wolfe, founder of new female-friendly dating app Bumble.)

For now, Payne seems to be content with the decision for him to step down. "I enjoyed my time at Tinder but we mutually determined that this wasn't going to be optimal and thought that a quick transition served everybody best," said Mr. Payne in a statement. "I think Tinder's going to be an incredible company." 

Website Mashable (who reported Tinder’s executive shake-up) has linked the decision to re-establish Rad in the CEO position as part of Match Group’s financial strategy. The company plans an initial public offering later this year. According to Blatt, the dating industry has come a long way since the company’s inception, but the category remains “underpenetrated.”

Tinder introduced a new premium paid service earlier this year, offering extra perks like the ability to go back and change a previously rejected profile or giving users more profiles to swipe per day. One analyst predicted Tinder’s valuation would top $1 billion in 2015.

For now, the company and Rad are focused on the future. "I'm committed to continuing to drive Tinder's growth and to make Tinder one of the great businesses of our time," said Mr. Rad. "I look forward to working closely with Greg to make that happen."

"It's only been a few months, but there was mutual agreement here that it was not the right long-term fit, and given Tinder's rapid growth trajectory both Christopher and the Board thought prompt action was best for everyone," said Matt Cohler, of Benchmark, a Tinder director. "We appreciate Christopher's work here and wish him well in future endeavors."

 

An article in last month’s Vanity Fair attacked apps like Tinder as being promoters of hook-up culture among young daters. The article caused a wave of dialogue, backlash and upset, with many people wondering if dating apps were in fact “killing” the culture of dating and navigating relationships.

While technology has been blamed for bad behavior, dating app Hinge is aiming to distinguish itself from its popular and notorious competitor, Tinder. Instead of taking the bait and offering more Tinder-like services like many dating apps looking for success in this growing market, Hinge is taking the hook-up culture argument to heart. Instead of fighting the article's argument, the company is offering an update to its app in acknowledgment of the problem - with an “Intentions” feature.

The update offers a new profile page where users are encouraged up front to include their intentions for using the app, whether it’s to find a relationship, to date, or a casual hook-up. Hinge hopes that this gives more transparency in the online dating process.

According to Hinge, most of the people coming to its app are looking for something more serious than a hook-up. When the company surveyed 1,500 of its users, they discovered that sixty-three percent claim they are looking for relationships, 33% for dating, and only 2% for hook-ups.

The company’s last update called out daters who weren’t being truthful about being single, which has also caused an uproar among Tinder users. (A survey earlier this year found that more than 40% of Tinder users were already in a relationship.) Hinge now publishes each user’s relationship status (that the user shares on Facebook), so there’s no mistaking whether or not a user is single.

The company also added a new feature in August called HingePerks for its most dedicated users, offering discounts and contests for things like trips, ball games, and drinks. The first promotion was a free “staycation” at a Starwood Hotel with a spa service included. They have also offered concert tickets for social media participation (including liking on Facebook, tagging and sharing), as well as a free bottle of wine for the Hinge couple that posts a fun photo on Instagram.

Since its inception, the company has focused on its primary user base – young professionals, another way to distinguish itself from Tinder, which got its start on college campuses and whose demographic skews a bit younger than Hinge’s. In the last month, Hinge has promoted their “most eligible” male and female users according to profession, offering basic profile information. Hinge also asks their most embarrassing date moment and greatest career accomplishment to date.

Whether Hinge's strategy succeed in this competitive dating app market is yet to be seen. But it does offer daters a more interesting and engaging alternative to the dating app experience. For more on this dating app, please check out our review of Hinge.

Our new Fitness-Singles.com review is now live. This dating service was launched in 2003 and since then, has had over 2 million visitors register as members on the site. As the name suggests, this niche dating is design for those singles who lead an active lifestyle.

As you would expect, the profiles on Fitness Singles are geared towards health. There are questions asking what are your top 3 physical activities (from a list of over 100 activities like bodybuilding, running, and soccer) and a rating system to show your proficiency in each. You also specify things like how often you do physical fitness and what type of diets you follow (if any). Also, what is listed in the profile is what you can search for in other members to find your idea match.

To find out what all the fuss is about regarding this dating service for singles who enjoy a healthy lifestyle, you can check out our full review of Fitness-Singles.com.

Just when you thought you'd mastered the swipe left and the swipe right, Tinder throws a curve ball into your love life: a swipe up.

Meet the 'Super Like,' a brand new feature that takes the grand romantic gesture into digital territory. By swiping upwards on a potential date instead of left or right, you can show them that you're interested – like, super interested – before they decide which way to swipe on your profile.

After Super Liking someone, a blue banner declaring “So-and-so super liked you!" will appear underneath your name and age in their list of matches. If the attraction is mutual, the super-swiper will have a blue star next to their name in your list of matches.

Super Liking is not something to take lightly. Each user gets a limited number of Super Likes per day – only one – so use them wisely.

"Because they're so limited in number, a Super Like, or a 'swipe up', sends a more powerful signal, conveying an especially high level of interest," Tinder CEO Sean Rad told Engadget. "People like to know that someone finds them special, and we think this will lead to even better matches."

Tech analysts have dug deeper into the intention behind the new feature. Many believe the Super Like was introduced because Tinder has deviated from its original purpose. Instead of using the app to find real dates, many are using it only to kill time. Super Like may help restore Tinder's lost value.

“I can't help feeling the fact that Tinder has to keep imposing limits on swiping and adding features to encourage selective swiping suggests the swiping system is feeling the strain,” writes Rich Trenholm for CNET. “With many profiles complaining their matches never actually chat with them, it seems the Super Like is an attempt to restore some of the weight of a match.”

Tinder has celebrated the arrival of the Super Like with a cinematic superhero-themed advertisement featuring models Erin Heatherton and Nina Agdal (see below). The feature will launch first in Australia and is slated to roll out globally later this year.

Alongside the Super Like, Rad has also stated that the Tinder Plus version will launch soon. The new version limits the number of right swipes a user can make in a 24-hour period, and introduces Undo and Passport options. These advanced settings will be available for a monthly fee.

For more on this dating app your can read our review of Tinder.

We all have that friend: the one who dates jerk after jerk, ending up in a string of relationships so bad they make you question why anyone bothers dating at all.

A new app helps you give that friend's hopeless love life a lift. Spritzr allows you to refer potential love interests to single friends using Facebook. With you as matchmaker, you no longer have to put up with your friend's endless parade of unsuitable suitors.

To sign up for Spritzr, you must first indicate if you're a Dater or a Matchmaker. If you choose the latter, start suggesting friends to each other. Friends who indicate mutual interest will be sent notifications and can connect. If mutual interest isn't established, no notifications are sent and no one is the wiser.

We're officially obsessed with online dating, but that doesn't mean we're any good at it.

According to a 2013 Pew Research Center survey, one in five adults between the ages of 25 and 34 has used an online dating site or app. We're almost all on board with the idea of meeting through the Internet. We've become expert swipers, but we haven't become experts in presenting our best selves.

Are you making any of these common online dating profile mistakes?

1. Choosing the wrong photos. Your profile picture is the first thing anyone sees, so make it count. It should be flattering but accurate, not outdated or heavily edited. Include a range of images – casual, dressed up, in different settings, doing different things. Don't post group photos in which it's unclear who you are.
2. Being too generic. Everyone enjoys a good meal and spending time with friends. What really makes you unique? If you want to talk about food, mention specific cuisines or restaurants you enjoy. Paint a picture of the taco that changed your life. Universal interests don't offer any insight into who you really are and don't build a solid foundation of compatibility.
3. Lying about yourself. Shave off a few pounds here, add an inch or two there – it's an easy mistake to make. You want to make a good first impression and score the greatest possible number of dates. But in the end, you're setting yourself up for disaster. Sooner or later your lies will be exposed, and when the real-you doesn't match the profile-you, everyone loses. Dishonesty wastes your time and your dates'.
4. Leaving your profile empty. This should go without saying, but a surprising number of people choose to leave their profiles blank. Your profile exists to tell the world about yourself. You wouldn't want to date someone you knew nothing about, would you?
5. Writing a novel. On the other hand, there's no need to go overboard with your profile. Attention spans are increasingly short and schedules are increasingly packed. Few potential suitors have time to read your entire life story. Besides, if you say everything up front, there's nothing left over for the date.
6. Being too picky. It's good to be somewhat selective when it comes to your love life, but your profile shouldn't include a laundry list of deal breakers. There's a fine line between high standards and unreasonable standards. Focus on who you do want to date, not who you don't want to date.

Avoid these common online dating mistakes and you'll be well on your way to making a great first impression.