United Kingdom

Dating app Grindr has been sued in the U.K. for allegedly selling the HIV status of its users to third parties.

According to the BBC, the claim was filed in London’s High Court, and alleges that “covert tracking technology” was used to track and illegally share the personal health status of users with advertisers. More than 650 claimants were affected along with reportedly thousands of other U.K. users.

Sharing personal and sensitive data of users with third parties without their consent is illegal in the U.K.

The lawsuit says the information shared with third parties includes the ethnicities and sexual orientations of users. It also says the sharing of such information took place primarily before April 2018, though some data was shared as recently as April 2020. The lawsuit specifically names two companies which help app developers analyze user engagement, Apptimize and Localytics, as involved third parties with access to the data. The lawsuit also claims that these outside firms might have retained some of the sensitive data for their own purposes.

Grindr’s CEO George Arrison is planning to monetize the app more aggressively, including launching an AI chatbot and putting previously free features behind a paywall.

News website Platformer broke the news about Grindr’s plans to launch an AI-based “boyfriend” chatbot feature that can engage in sexually explicit conversations with users, for a price. Some employees have expressed weariness, as the AI-generated conversations could be based in part on private chats between other human users, pending their consent.

Platformer also learned that Grindr is revising its terms of service to ask people signing up if the company can train their AI models on their personal data, which can include direct messages. This is likely to be a privacy issue going forward for other dating apps who could pursue employing user data to train AI.

Dating app Tinder has agreed to provide more transparency about its pricing for premium services to users in the EU. The agreement follows a probe from the European Union’s consumer watchdog agencies when complaints surfaced from daters who were charged different fees for the same service.

According to Reuters, Tinder agreed to better inform users about its pricing, specifically the personalized discounts it offered. Users who showed little interest in purchasing one of the dating app’s standard premium services were later offered personalized discounts to get them to pay for Tinder. It was also disclosed that the app was using automation to identify these users and to personalize the prices for them.

In fact, a study in Sweden in 2022 showed that Tinder was offering 36 different “personalized” price levels, ranging from about $3 U.S. to as much as $36 per month for the same premium service, which prompted the investigation.

Tinder is expanding its AI-powered ID Verification feature to the U.S., U.K., Brazil, and Mexico, making it available by this summer.

According to the company’s press release, the new safety feature requires users to upload a video selfie and a valid Driver’s License or Passport. The AI-powered feature will then check to see if the face in the video selfie matches both the photo ID and the user’s profile photos, and will check the date of birth on the official ID.

The new feature adds another layer of security to using Photo Verification alone, where video selfies are compared to photos. Now, the official ID is also checked as part of the process.

Bumble has shared the best time to be on a dating app – down to the exact hour. According to the popular dating app platform, being on the app on Mondays between 7pm and 8pm in the U.S. and between 8pm and 9pm in the U.K. will boost your chances of matching.

The dating app shared that these are the busiest times with the most people active on the app - and will give you more opportunities to match and set up dates. Other good times to be active on the platform is Tuesday evenings at 9pm, Thursdays at 7pm, and Sundays at 5pm, according to recent user data.

Dating Sunday (the first Sunday in January following the holidays) might be the busiest day of the year for online dating. But on a regular basis, searching for potential matches on the weekend won’t yield the same results as looking during weekday evenings. More people are with friends and family (and on other dates), and only log back in after work during the week to match with more people.

Tinder has launched a new branded ad in the UK, aimed at a younger generation of daters that are turning to the app to expand their social circles as well as to find love.

The new ad debuted on Boxing Day in the UK according to The Drum, and stars a young woman named Ava who just moved to London. She calls her sister to express her loneliness, and wonders if she made the right decision in moving. Her sister suggests getting out of the house and meeting some people, and so her new life in London takes off with the help of Tinder.

She begins dating, but it doesn’t go exactly as she’d hoped. Her first date challenges her values of working hard and striving by admitting that he doesn’t find ambition “that attractive.” Then she meets Maya for a date, and while the two discover that they aren’t really attracted to each other, they turn out to be great friends. She goes on more dates, none of whom really spark romantic love interest, but offer her a wider social circle and new possibilities for meeting someone special as they introduce her to their friends.