Long Term

Several China-based dating apps have added location trackers as a premium feature to boost revenues, but it’s also boosting suspicions among users.

According to South China Morning Post, some of these features include real-time location tracking, daily check-ins with partners, and allowing your partner to check your phone usage. In theory, the idea is to increase transparency and build closer connections between partners, but in reality, the features are causing more tension between them.

Understandably, this trend has sparked controversy, especially among those who already have partners who are suspicious of their behavior. The features can be quite intrusive, including a subscription that allows mutual sharing of smartphone usage time, battery level, network status and screen unlock history. It is not clear how knowledge of these particular features contributes to improved relationships. In fact, they seem to be exacerbating existing problems in relationships.

Image: Match Group

Match Group has appointed former Plenty of Fish CEO Malgosia Green as CEO of Match Group Asia, who will now be based in Singapore. The company has said it will be targeting the growing Asian market in the coming months as well as focusing on AI development, and a huge step forward is having an executive in the region.

Green was appointed by Match Group CEO Bernard Kim, who has been under fire from shareholders about the fourth quarter revenue decline because of poor product rollouts from Tinder. He has named four main points of growth for the company, one of which is focusing on the Asian market.

In an interview with Fast Company, Green said: “Given the huge potential of the region, and how large it is . . . it made a lot more sense to have someone specifically dedicated to Asia itself, and to be based in the region.”

Match Group, parent company of popular dating app Tinder, is in talks to purchase a strategic stake in Shaadi, an India-based online matchmaking service.

The Economic Times first reported that the two companies were in talks, and that Match Group was looking to buy out Shaadi’s institutional stakeholders, but few details have emerged.

According to Ink 42, this latest development comes after Match Group has refocused its efforts and brought on a new executive team to run Tinder, which last year saw its first quarter of revenue decline since the company went public. Match Group has set its sights on the fast-growing Asian market, especially India and its large under-30 market.

A new survey from dating app Hinge found that young Gen Z daters are no longer interested in hookup culture, thanks to the isolation they felt from the pandemic.

Forty-five percent of Gen Z daters surveyed felt that they had changed their dating habits for the better since the pandemic began - and are only interested in relationships that would be “additive” to their lives, according to a report from New York Post.

In addition, 39 percent of those surveyed said they were pickier about who they dated since the pandemic, and 91 percent of these respondents said this was because they didn’t want to waste time on the wrong person.

Researchers from the University of Texas in Dallas, Stanford and Columbia Universities have developed a new dating app algorithm that they say can improve match rates up to 45 percent.

Their study was published in the INFORMS journal Manufacturing & Service Operations Management by authors Dr. Ignacio Rios from the Naveen Jindal School of Management at UT Dallas, along with Dr. Daniela Saban of Stanford University and Dr. Fanyin Zheng of Columbia University.

“One of the biggest issues is how to decide which profiles to show to each user in order to ensure that they will get meaningful matches,” Rios told the University of Texas Dallas news. “In many dating apps, we see a lot of frustrated users because they struggle to find a match that leads to a longer-term relationship. This is partly because of inefficiencies in how these apps work.”

Dating app Match is beta testing some new features geared towards those interested in more “emotionally mature” relationships, an indication that the longstanding dating platform aims to cater to more serious daters.

According to Tech Crunch, the features are centered around two big frustrations with daters in their thirties who are ready to settle down: how long it takes to find a good match, and how pervasive the problem of ghosting has become. One feature called “Matched By Us” provides recommendations like a matchmaking service based on more in-depth questions the users are prompted to answer. The company is also testing an anti-ghosting feature that pushes users to continue a conversation or unmatch with that person, so that they aren’t left wondering what happened. 

Matched By Us presents one free match every week (available for both subscribers and non-paying members), where the couple can start up a conversation immediately without waiting for mutual likes. The matches are made through an algorithm that examines answers to questions posed to users, like their five-year plans or whether they are open to relocating for a relationship.