Advice

Plenty of Fish has published their annual dating trends study and found that many young singles are using terms like “smutten” and “freak matching” to describe their dating experiences.

Each year there are new words in the cultural zeitgeist to describe dating scenarios, and Plenty of Fish has delved into what is trending. The company surveyed 6,000 U.S. members and found that TikTok and Instagram continue to heavily influence peoples’ perspectives on dating, though terms might have evolved.

According to their press release, one dating trend POF found was that 33 percent of singles said they have felt “smutten,” (a play on smut and smitten), fantasizing about their own dating lives based on characters from tv shows and romance novels that they have enjoyed. (Forbidden love and enemies to lovers are popular romance tropes, and over a third of respondents said they imagine their dates mimicking these storylines.) More women have looked for these fantasies to play out in their dating lives than men (women at 40 percent, men at 28 percent), though both sexes do this.

Dating app Hinge has taken marketing its product to a new level by creating an online zine with stories of six real-life Hinge couples. The anthology series is written by literary stars like Roxanne Gay, John Paul Brammer, R. O. Kwon, Isle McElroy, Oisín McKenna and Brontez Purnell, and is titled “No Ordinary Love.”

According to Marketing Dive, the anthology plays into Hinge’s current marketing campaign of “Designed to be Deleted.” The campaign is meant to encourage people to get off the app and meet each other in real life, and that most love stories aren’t linear and straightforward, and that’s okay.

The anthology is live with a dedicated website (no-ordinary-love.co) and will also exist as an 80-page print zine that will be available in New York and London starting September 9th.

Tinder has launched its new feature Photo Selector, an AI-based tool that helps users choose the best photos to use in their profiles to generate the best match results.

According to Tech Crunch, the new feature uses facial detection technology. When a user uploads a selfie on the app, the AI detects the unique facial geometry to identify the person’s face and pulls up matching photos from their camera roll. The feature then curates a collection of ten photos that will perform best on the person’s profile.

Photo Selector is intended to help users through what can be a time-consuming process of sifting through camera roll photos. According to a recent survey by Tinder, 68% of participants expressed that an AI photo selection feature would be helpful, and 52% reported having trouble selecting profile images. 

The FBI has issued a new warning for dating app users about a scam that involves “verification,” which raises more problems for the platforms as they roll out new safety features.

Scammers have been targeting people signing up for dating apps by asking people they match with to verify their identity “for safety reasons.” They share links to websites to get them off the platform, where they can steal the victim’s money and private data, such as credit card information.

The fake website looks real to users, displaying “fake articles alluding to the legitimacy of the website,” according to the FBI’s announcement. The verification website prompts the victim to provide their name, phone number, email address, and credit card number to “complete the process.” When the victim submits the information, they are led to another dating website charging monthly subscription fees.

A new report on dating app security found that a majority of 70 percent of dating app users had been scammed on one of the dating platforms.

According to Newsweek, the study surveyed people who had used dating apps over the past three years, and 93 percent said they would go back to using the apps, even those who said they were scammed or had their information stolen.

When users sign up for these platforms, their personal information, even social security numbers, become vulnerable to scammers. Sixty-nine percent of those surveyed said they were asked to verify their identity on a dating app and 65 percent said they’d provided their social security numbers.

A new study by OnePoll/ Forbes Health found that a whopping 70 percent of individuals who met someone on a dating app said it led to a romantic, exclusive relationship, compared to only 28 percent who said it did not.

The study comes as interest in dating apps has started to decline, in part due to the perception that dating app users feel they can’t find a long-term partner this way. Gen Z, the youngest market and the biggest demographic for dating app companies, have begun to look for alternatives to dating apps to meet people.

Millennials and Gen Xers feel differently. In fact, people between 43 and 58 years of age found the most success on dating apps, with 72 percent saying that meeting on a dating app led to a romantic relationship, according to Forbes.