Technology

Match Group has sued Alphabet Inc.’s Google to avoid being kicked out of its Play Store. The dating app conglomerate has refused to pay the required 30 percent commission of its in-app sales to the tech giant. Match joined with other companies like Epic Games in fighting Google, citing its hold on app developers to prevent them from using third party payment systems.

Google said they will block downloads of Match’s dating apps starting June 1st if they don’t comply with Google’s contract and payment system and share the revenue from in-app sales, according to Reuters. Apple is fighting similar issues with Match Group in The Netherlands, where Dutch regulators have required Apple to allow third party payment platforms for dating apps. Apple has allowed third party providers but so far has not compromised on their commission, charging app developers 27 percent even if they use a third-party payment platform and not Apple’s. 

"These exorbitant 'fees' force developers to charge users more for their services and utilize resources they would otherwise invest in our employees, technologies, and user-requested features," Match Group said when it announced its lawsuit. "In addition, monopolizing the market for in-app payments will further cement Google's near-total control of the Android ecosystem."

Many dating app users have complained about getting unsolicited nude photos, and are now demanding digital consent before a communicating with a match.

Dating apps have been struggling with what to do about this issue for a while, but since the pandemic attracted many new users to dating apps, the problem has grown. According to The New York Post, A World Wide Web Foundation survey found that 52 percent of young women and girls said they had experienced online abuse, including threatening messages, sexual harassment and being sent lewd photos without consent. A whopping majority of 87 percent said they believe the issue is only getting worse. 

Dating app Bumble launched a feature called Private Detector to counteract this problem. Private Detector works with AI to detect when a nude photo is sent and blurs the picture before the recipient can see it, allowing them to block and report the user without having to see it first.

Tinder announced this week that it has added background checks to its features, thanks to its ongoing partnership with security company Garbo.

Starting now in the U.S., Garbo’s new online background check platform will be available to the general public and launched to Tinder members via the app’s Safety Center. The new service allows easy access to public information about a potential match’s history of violent or harmful behavior, including arrests, convictions, and sex offender registry records.  

According to the company's press release,  Tinder users can tap on a blue safety shield from anywhere in the app to be taken to the Safety Center. From there, they can tap on the Garbo article to be redirected to Garbo’s website where they can provide information about their match – typically only a first name and phone number. If Garbo needs more information, they’ll ask, which may include age.

Nevermet, a new dating app that operates exclusively in the metaverse, aims to help people cultivate virtual relationships instead of encouraging them to meet IRL.

Nevermet was designed specifically for VR users who are looking for a virtual dating experience. Users can create a profile with traditional dating app preferences like age and gender filters, but the big difference is no physical address is necessary because the app isn’t location-based. Instead, users add a virtual location like Rec Room, Horizon Worlds, or VRChat where they can be found. 

When the profile is complete, users can swipe through potential matches, but instead of real-life photos, they see only a VR avatar of their matches. According to Virtual Reality Times, the app is monitored to ensure people aren’t posting real photos.

A young dater joined dating app Hinge and was swindled out of $390,000 in a fraud scheme involving cryptocurrency.

According to USA Today, 24 year-old Nicole Hutchinson of Tennessee signed up for the popular dating app looking to meet someone in California, where she had planned to move. She had almost $300,000 from the sale of her late mother’s house and was looking to build a life somewhere new.

She matched with a man named “Hao” according to reports, and after he told her he was born in the same town as where she was adopted, she felt a connection and continued texting him over WhatsApp. He told her he was knowledgeable about the cryptocurrency market and wanted to “teach her” how to invest.

Online dating might be heading towards a sea change as VC firms invested about $31 million in 43 rounds of funding towards new dating apps in 2021. 

According to website Crunchbase which studies technology trends, the majority of companies raised angel, pre-seed and seed rounds, which means venture capitalist firms were interested in early-stage developments. (There were only three who received Series-A funding.)

Crunchbase also noted that every ten years there seems to be a shift in consumer preferences when it comes to dating app technology, and it usually follows the larger social app trends. Ten years ago, Instagram was the hot new app and dating apps like Tinder gamified their platforms to put photos front and center, where users could just look and swipe.