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The value for dating app Bumble’s stock has dropped 14 percent after the company lowered revenue forecasts for the fourth quarter, and Gen Z users have increasingly stopped renewing their subscriptions.

Bumble expects Q4 revenue to be between $232 million and $237 million according to Reuters. This is lower than Wall Street projections of $254.5 million, according to Refinitiv data. Still, the company pointed out that paying users for the third quarter increased to 3.3 million from 2.9 million last year, a sign of growth despite the downturn.

According to Motley Fool, on a call with investors, Bumble CEO Whitney Wolfe Herd said that the economic slowdown affected spending for “certain segments of its user base,” notably younger daters, who were not renewing subscriptions at the normal rate. Motley Fool also noted that shares had already fallen 38 percent this year as investors fled dating and tech stocks in general, following a surge of interest and rising subscriptions in dating apps during pandemic lockdowns.

Dating app conglomerate Match Group reported third quarter earnings that beat analyst expectations, with more of its users paying for subscriptions on dating app Tinder. The company’s stock rose 16 percent in response.

Despite the effects of inflation and a slow first half of the year, along with poor execution of some new features and executive team changes made by new CEO Bernard Kim, Match Group turned things around and impressed investors and analysts with better-than-expected revenue gains. Match Group revenue reached $810 million for the quarter ending September 30th, beating analysts’ estimate of $793 million according to Refinitiv data.

Tinder’s revenue grew 6 percent and its paying users jumped 7 percent according to Reuters. Tinder users account for the vast majority of Match Group’s estimated 100 million active users.

Dating app Hinge announced that it will be rolling out a video verification feature to combat fake accounts and scammers, a problem for dating apps in general.

“Selfie Verification” prompts Hinge users to upload a video of themselves, and the app will confirm that the person in the video matches the photos posted to their profile. When the profile is verified, they receive a “Verified” badge. Selfie verification isn’t required, but if users want the badge they have to complete the process.

Hinge told Wired that the verification process is a combination of machine learning and human oversight that will “compare facial geometries from the video selfie to photos on the user’s profile.”

Dating app Plenty of Fish had a brand refresh on Monday, October 17th. The logo has been updated along with the design of their website and apps. The last brand update happened in September of 2019. The new look goes even more modern with less colors and minimalistic styling. Instead of blues and almost a florescent pink of the old look, the makeover contains several shades of pastel pinks along with black and white. The new design also incorporates some animation touches. For example, on the POF homepage the fish drawings actually move around.

It also looks like they have reverted back to calling the service by its full name "Plenty of Fish" again, instead of using the shorter version "POF". This reverses the original name switch which happened back in 2019.

With monthly downloads of the POF app falling since the last refresh, it looks like POF is hoping the new look (which is designed to appeal to younger adults) and a few other new features will hopefully turn things around.

A new study by Pew Research Center found that roughly half of U.S. online daters, or 47 percent of those surveyed, want to see the vaccination status on the profiles of potential matches.

Covid-19 vaccination status has been a divisive issue for people when it comes to dating. Many are eager to move past the pandemic and don’t mind if their dates aren’t vaccinated or if they know up front how they feel about getting the vaccine. But still, 47 percent say it is at least somewhat important that they know upfront before they start engaging with a date, and that they look to see if their matches included vaccination status in their profiles. About a quarter of all respondents said it was very important their dates mention their vaccination status in their profiles.

When drilling down, Pew found that those wanting to see their dates’ vaccination status were more likely to vote Democratic, so the divide was also along political party lines. The research found that respondents who identified as Democrats were more likely to be vaccinated and more likely to say they would only go out with someone who is vaccinated.

BLK dating app has announced a partnership with former First Lady Michelle Obama’s voting initiative “When We All Vote” to help drive people to register and vote, ahead of the midterm elections.

According to Cassius Life, the popular dating app for black singles created an in-app Election Center, which prompts users automatically when they open the app to engage with a choice – “Share Your Voice” or “Shift the Culture.” When users select “Share Your Voice” they are asked to choose an issue that is important to them, such as “universal healthcare” or “affordable housing,” which will be displayed on their profiles to engage other users.

If users prefer not to pick an issue, they can choose “Shift the Culture,” which provides a link to register to vote. BLK also provides push notifications, so users know important dates and deadlines, from the last day to register to vote to when election day is.