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New Management and Initiatives Aim to Prevent Tinder From Losing Users

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  • Wednesday, January 18 2023 @ 11:31 am
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Tinder Growth Level is in Decline

Tinder appears to be losing its steady growth of not only paid subscribers, but also new app installs. Bernard Kim is heading the dating app as well as its parent company Match Group and has installed a new executive team he hopes will turn the ship around.

According to Bloomberg, Tinder hit a high of almost 80 million users in 2020, in part due to a global pandemic and more people turning to dating apps while they were in lockdown. Since, the app has declined to 75.7 million users in 2021 and just last year fell to 71.1 million users.

At the same time, new users for Hinge and Bumble have increased. For Bumble, new installs of its signature app have jumped over 60 percent, from 18.1 million in 2020 to 29 million in 2022. And Hinge is showing strong growth as well, with 11.1 million new users in 2022 compared to 8.4 million in 2020.

Hinge Wrapped Offers Daters a Look Back at What Went Right (and Wrong) This Past Year

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  • Friday, January 06 2023 @ 07:53 am
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  • Views: 856

A new TikTok-inspired website can help singles to examine their dating life over the past year to help them have a better experience in 2023.

Hinge Wrapped was inspired by the TikTok viral videos dubbed Dating Wrapped that had users posting their best and worst dating experiences in 2022.

According to HITC.com, a TikTok user posted a video where he showed a dating recap of his time on Hinge, captioning it “Hinge is unhinged.” He shows himself to be a “night owl swiper” and goes over the number of likes he sent and his most-liked photo. He said he’s been to seven different places trying to find love.

Thanks to this viral video, Hinge Unwrapped was born, though the actual website was created by Canadian software engineer Niko Draca (not the company Hinge). He said that he created the website to help daters reflect on the highlights of their experiences on the app, and so far, people are flocking to use it.

Dating App Executives to Meet with Australian Officials Over Safety Concerns

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  • Wednesday, January 04 2023 @ 09:48 am
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eSafety Commissioner Homepage

Executives from dating app companies operating in Australia have been called by the country’s officials to meet and discuss how to address safety concerns and the high rates of assault on their platforms.

According to Epoch Times, the talks will take place in early 2023, and focus on both legislative and security measures to address the problem. This comes in the wake of the Australian government’s move to allow its eSafety Commission to “regulate illegal and restricted content no matter where it’s hosted including on online app distribution services and search engines.”

The push for action come about because of a report released in October by the Australian Institute of Criminology, according to the Epoch Times, in which a jaw-dropping 75 percent of respondents said they had been subjected to some type of sexual violence via dating apps over the past five years. Researchers also found that a third experienced abuse from someone they met online dating, which included “sexual assault or coercion, reproductive and sexual-health-related abuse and in-person image-based sexual abuse.”

Despite Falling Stock Value Analysts Eyeing Grindr for Revenue Potential

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  • Monday, January 02 2023 @ 10:42 am
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Bumble Share Price Chart

After a rough patch at the end of November where the newly launched stock for dating app Grindr hit an all-time low, it is now looking more promising for potential investors.

Seeking Alpha reported that shares on November 29th opened at $8, reaching a high of $9 before falling to $6.52 in the late afternoon. The stock had only debuted on November 18, following its merger with SPAC Tiga Acquisition Corp which valued the combined company at $2.1 billion. Shares of the combined company rose over 500 percent before closing its first day at $36.50, but then plunged the next day and did not recover through the end of November and into December.

Grindr however released its third quarter earnings report in early December, noting that revenue for the quarter was up 32 percent year-over-year to $50.4 million, and year-to-date revenue was up to $140.5 million. 

Bumble Study Shows Dating Trends for 2023

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  • Thursday, December 22 2022 @ 11:15 am
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  • Views: 768

Dating app Bumble recently surveyed its users to get a clearer picture of what singles are looking for as we head into the New Year, and found that attitudes are shifting when it comes to gender, sex, and work-life balance.

Surveying 14,000 of its users, Bumble’s findings point to some major shifts taking place in the dating world, notably around work-life balance. Workaholism is no longer prized, especially among younger daters who prefer to make time for breaks and leisure. More than half of all respondents said they are actively creating more space for rest, and 13 percent said they would no longer date someone with a very demanding job.

The pandemic’s effect on the workplace and peoples’ ability to keep working from home has also shifted attitudes about who to date. Thirty -three percent of respondents around the world say they are now more open to travel and cultivate a relationship with someone who doesn’t live in the same city.

BLK Launches New Homecoming Feature to Support HBCUs

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  • Friday, November 18 2022 @ 10:12 am
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  • Views: 947
BLK Dating App

BLK, the dating app for black singles, has announced a new feature to help alumni and students who attended HBCUs (Historically Black Colleges and Universities) connect with each other.

Homecoming Mode lets users add a sticker of their HBCU, allowing them to discover others who attended their college and show their school pride, according to Afro.com. BLK created the feature as a way of creating more ways for singles to strike up conversations, as communities are a big focus of the app. The goal is also to encourage each other to make plans as homecoming season is around the corner.

The stickers are available now, and so far, the company says that the top three stickers that users are adding include Florida A&M University, North Carolina Agricultural and Technical State University, and Howard University. Currently, BLK offers 15 stickers for HBCUs but plans to expand to include more in the future.

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