Does anyone else feel like Tinder sells us the illusion of endless choice rather than actual love?

The brand built its entire experience around one simple action: swipe right or left.

Brilliant from a UX and marketing perspective. But here's the catch: when there are always more options, do we ever feel satisfied with the one we choose?

My take: Tinder is amazing at selling the excitement of meeting someone new, but not necessarily at building meaningful connections.

Is Tinder a dating app or just an endless catalogue of people?