In short, yes, it's worth the cost. But it's not cheap. I tried the gold membership for $23.95/month for about three months. I enjoyed it and particularly liked the user interface and that there were quite a few people online at any given point. The "bling" feature is especially cool - you can use what they have or upload yourself to add a little flair to your profile. Makes the whole thing a little more exciting and gives you a different kind of opportunity to showcase your personality. On a scale of 1-10, I give it about a 7.7. Let me know if you have any more questions! I'd be glad to help.