It is. Ok, not a scam per say, but very close... very “misleading”.
Initially, quite long time ago, in the beginning, online dating was much more real, and much less sites, etc… All gone…
Now, generally, like all the rest of on-line dating, it is just became money generating machine selling the dream to man… Just count how many site you know?
Let’s be honest, we read all of those reviews, and yet… we go and create profiles there, and pay

… Why? Because still there is a hope that you actually get lucky and eventually will come across that minority of real profiles, which do exist… but very few.
Especially after reading the "happy ending"

stories, like here… wait a year, pay for a year and finally you MAY get lucky… Did you noticed, that a few years back happy stories were a bit different? They were much more direct denial of “fakeness”, and about quick and easy success… not anymore, as it became obvious that is not a case
Yes, I have used it as well. Absolute majority are “rubbish”. There were may be just a couple of genuine girls/messages , easily distinguished by their response. Not worth it.
If you can afford to spend that much time on-line, do the same in real life, and your success rate will be better. At least you will spend the same year actually talking to the girls or trying

..
There are couple of other sites, which are slightly better. I still trying to use, but in very limted form, as time spent there does not tranlates into better scores. More like a lottery, Do not ask which, I will not answer, because if I do, my response will look like another “fake” or “ad” of other sites, plus it depends on where you are anyway...