It sucks...
1. The women are old, a lot of them have kids already, relatively few are in their twenties
2. It's very expensive
3. When I tried to cancel 5 days before renewal they refused to cancel and charged me anyway because in the small print it says you have to give 7 days notice before renewal, which is ridiculous because there was a lot of back and forth with "customer service" who obviously could have cancelled it for me but just wanted to sting me for another £150 renewal fee for the next 3 months!
4. the highly structured profiles end up looking quite similar to each other after a while
I wouldn't waste my time on this site ever again.