Whether the profiles are real or not, I think about it this way:
When I joined just recently, with a free account, I started getting notification emails, saying "someone is interested in you", "you sparked someone's interest", etc. pretty much straight away. Cool, sounds great. Then I click on the button in the email to see who they are.
Result? SUBSCRIBE to see who liked me! Seriously? Subscribe to send a message I can understand. But not letting me see WHO it is, so I can actually decide if I want to subscribe is, in my mind, seedy, unethical and scammy right there. Big red flag right there.
I didn't bite, so a bit later, I get an email saying someone has emailed me! Well that sounds good, doesn't it? It shows a pretty photo, so I click the "read now" button. Result is the same - SUBSCRIBE to read the message!
Now think about this, it's very important to know. I need to subscribe just to read a message that someone else had to subscribe to send. That means, if I do subscribe to send a message to someone, THEY CAN'T READ it, unless they ALSO subscribe. That's not just unethical, but downright nasty.
And the kicker is, Match.com does not even show you who is a subscriber and who isn't. That means I have no idea who is able to read a message that I send. It is obvious, just from that, Match.com is designed mainly to screw people out of money.
So personally I don't care if every profile on there is real, I'm not going to participate in a system so unethical that it won't let someone see who likes them, or read a message sent by a paying member, and not even display who is a paying member and who isn't. Nothing about Match.com is fair to the users.
That's my 5c. I just think it's a disgusting way to treat users, end of story. They deserved to be boycotted.