Contributed by: kellyseal Tuesday, September 24 2019 @ 09:40 am
Tinder has partnered with concert service Live Nation to offer its users discounted tickets to see their favorite artists - and encourage Tinder matches to go together.
The initiative is called “epic first dates” and provides $30 all-in concert tickets for shows like Meek Mill & Future, The Chainsmokers, Logic and A$AP Ferg, according to Billboard[*1] . Other concert tickets include Lukas Graham, The Head and The Heart, Young Thug and Machine Gun Kelly, among others. The promotion will run through the end of October.
If you want to try “epic first date,” you can simply swipe right on tour profile cards of bands you want to see when they appear in your feed. You can then follow the link to a dedicated landing page with tour and ticket information.
Tinder is appealing to its younger base of users by offering promotions linked to music and events where they congregate. Earlier this year, the app collaborated with Live Nation to debut its “Festival Mode” feature, which allowed users to swipe and match with other festival attendees ahead of time, so they could make plans to meet up in person.
Tinder is looking to expand its appeal and double down on its efforts to woo younger users who might be using a dating app for the first time, differentiating itself from more serious dating apps. It seems parent company Match Group has ramped up marketing strategies for all of its apps – including Tinder, Hinge and OkCupid - to directly compete with the newly launched Facebook Dating.
Last month in an effort to reach college students (early Tinder users got their start in 2012, and are now entering their thirties), Tinder officially began to sponsor fraternity parties in the University of Texas school system. The company asked frat members to sign exclusive contracts stating they were a “Tinder house.” (Bumble offered the same contracts to frat houses in exchange for sponsorship, too.)
Notably, both Tinder and Bumble got started by reaching out to fraternities and sororities to help spread the word to other students.
According to one fraternity member interviewed by Vox, a frat house is guaranteed a specific amount of money upon signing the contract, with the potential for cash bonuses depending on the number of app downloads linked to certain fraternity parties or events. Students attending other universities who have worked with Tinder in the past say that the company covers party costs and offers branded swag to party-goers, in exchange for attendees to show their dating profiles for entry.
The move to partner with music events will likely continue over the next few months and help Tinder continue its momentous growth. For more about this dating service you can read our Tinder app review.