Contributed by: ElyseRomano Monday, April 22 2019 @ 09:25 am
After more than two years in the top spot, Netflix is no longer the world’s highest-grossing non-gaming mobile app. That title now goes to Tinder, which grossed $260.7 million from the Google Play Store and the Apple App Store in the first quarter of this year.
App store intelligence firm Sensor Tower recently released its rankings of the highest grossing apps in the United States and worldwide for Q1 2019. Overall, global app revenue reached $19.5 billion last quarter, up nearly 17 percent year-over-year. Consumer spending on Apple’s App Store totaled approximately $12.4 billion globally, while Google Play revenue grew 20.2 percent year-over-year to approximately $7.1 billion. The world is increasingly moving to mobile, and for companies that are prepared to capitalize on the change, the potential for profit is huge.
Tinder was the top grossing dating app in the United States for Q1 2019 with more than $86 million in user spending (a 65 percent increase from Q1 2018). Second place went to Bumble with close to $37 million in gross revenue (approximately doubled growth from Q1 2018). The third highest grossing dating app was Match, followed by Zoosk and newcomer Hily. Tagged and Hinge also entered the overall top 10 grossing dating apps in the US for the first time last quarter.
Tinder’s solid revenue earned the app a second first place, this time on the worldwide dating app ranking for Q1 2019. Bumble followed in the number two spot on the global chart. Third, fourth and fifth place went to Tantan, Badoo and Pairs, respectively.
Tinder’s most impressive performance comes courtesy of Sensor Tower’s ranking of the top non-game mobile apps for Q1 2019. The dating app unseated Netflix to claim the top revenue spot for the quarter, a position Netflix had occupied since Q4 2016. Netflix revenue dropped 15 percent since last quarter to reach $216.3 million.
News of Netflix’s decline may not come as a surprise to those who have been following its recent moves. Last December, the streaming company decided to stop paying the so-called “Apple tax” by no longer allowing users to sign up and subscribe to its service within the iOS application. New users must now sign up through Netflix’s website before using the service on their mobile devices, a change that will reportedly cost Apple hundreds of millions in lost revenue per year. Netflix had already dropped in-app subscription sign ups in its Android app earlier in 2018.
Visit Sensor Tower to view the complete rankings of the Top Grossing Dating Apps in the U.S. for Q1 2019[*1] and the Top Grossing Dating Apps Worldwide for Q1 2019[*2] . For more on this dating service check out our Tinder review.