theComplete.me: A Social Dating Network That Takes Privacy Seriously

Facebook dating sounds like an idea with a lot of potential, but so far no one has found the perfect way to capitalize on the social network's massive dating potential. Who wants their dating history plastered all over their Timeline? No one. A little privacy, please!

That's where theComplete.me comes in, a new dating service that promises "private Facebook dating" in which "nothing is shared with your friends and nothing is posted to your wall." Users have complete privacy control over who sees what and when, and can choose whether they prefer to lay all their cards on the table or remain anonymous. The mission of theComplete.me, says Founder and CEO Brian Bowman, is to "socialize online dating with real identities, comprehensive privacy controls and matching through shared interests and mutual friends."

Bowman has recruited key online dating industry executives to form a team that has caught the eyes of quite a few investors. theComplete.me recently announced a $1.2 million seed round which includes Intel Capital, PlentyOfFish, CrunchFund, and a string of prominent angel investors. The funding will be used to develop the service by supporting customer acquisition efforts, building key site features, launching a mobile version of the product, and expanding the startup's team.

Here's a glimpse at what's getting all those investors so excited...

• Users sign in using their Facebook identity.
• A profile is automatically created in 5-minutes from the data gathered from your social networks.
• Your profile data is organized as pinned frames - called "fraMEs" - that show categories such as "Liked" Facebook pages.
• fraMEs can be edited to go beyond pre-populated Facebook data.
• Potential matches are arranged as a row of thumbnails across the top of the screen.
• Matches are based on behavioral data like who you view, who people like you view, who you correspond with, and shared interests.
• After logging in, you can also connect you profile to LinkedIn, Twitter, Google+, Photobucket, Flickr, Foursquare, GoodReads, and Instagram for even more tailored matches.

And here's the real game-changer: users can provide the IDs to their profiles on other sites, like Match.com, eHarmony, and Zoosk. Clicking the "Dating Sites" link in the app will aggregate the results from all of the linked dating sites, giving you direct, free access to the users of those sites. Just message them through the app on Facebook, and you can avoid any fees charged by the original dating sites.

How's that for destroying the competition?