Contributed by: ElyseRomano Thursday, November 07 2019 @ 11:55 am
If you’ve ever wanted to star in your own personal dating game, you’re in luck. The Meet Group has announced the launch of NextDate, a livestreaming dating game that lets users of MeetMe and Skout take on the role of a contestant in a speed dating show.
The patent-pending dating game offers a modern twist on a familiar format. As in a classic television dating competition, the user interacts with potential matches while being watched by an audience — except the user gets to choose who their matches are and, instead of a live studio audience, the game is watched in real-time via livestream. The Meet Group’s gamified take on speed dating allows streamers to add comments, use a rating system called the Love-o-meter, and take their romantic chances with any contestant who is currently playing NextDate.
“We believe more and more linear programming experiences will have a livestreaming analog, and we don’t believe anyone has yet cracked the code on the livestreaming dating game,” said Geoff Cook, CEO of The Meet Group. “We see NextDate as a way to further grow our video audience with a new type of content that resonates with our biggest segment: users interested in dating.”
Every streamer who plays NextDate has 90 seconds tap “Next” (which ends the current pairing and moves to the next potential match in the queue) or “Date” (which reciprocates the contestant’s interest and enables the users to connect over a private video chat). NextDate eases the awkwardness of meeting someone new by providing hundreds of prompts designed to help contestants get to know their matches and evaluate their compatibility.
"As we conducted user research prior to building the game, we found that 95% of surveyed users would be willing to meet in real life with someone they first met through a livestreaming dating game,” Cook said. “We also found that many of our users are interested in dating a streamer. We believe NextDate will help us expand the reach of our video products to our most dating-oriented users.”
The game launch is accompanied by a new “Date” tab in the Live section of the MeetMe and Skout mobile apps. Streamers can use this tab to find nearby and trending users playing the game, and to filter their options by age, gender, and location. NextDate’s monetization is powered by the same virtual gifting engine that helped turn Live into an $80+ million annualized video business in just two years. The Meet Group plans to add another method of monetization that enables users to pay to skip the line and try to date a popular streamer more quickly.