Contributed by: ElyseRomano Tuesday, March 13 2018 @ 01:00 pm
Dating apps happily boast about their sign-up rates or the number of marriages they’ve created, but they’re understandably reluctant to release less flattering figures. How many users actually stick with an app once they’ve created a profile? How many let their account lapse, or delete the app altogether? Which apps are most quickly abandoned?
In pursuit of more juicy data, mobile data company Ogury[*1] sampled more than six million mobile user profiles from its network to take a deep dive into usage habits around the world. They focused on users in the US, UK, France, Italy, and Spain who had used dating apps within the six months between January and June 2017. To present the most balanced findings, they were were careful to maintain an identical male to female ratio in each region.
Ogury’s results reveal a landscape that may surprise online dating’s biggest advocates. One chart in the report shows that dating app longevity leaves something to be desired, with most app uninstalls occuring within the first day of usage. Zoosk users, at 44.1%, are most likely to uninstall in less than 24 hours, followed by Grindr at 33.6% and Tinder at 32.9%.
Ogury looked at topics like the days and times different apps are most used, and which apps are most popular by country.
Tinder appeared in the top five favorite apps in every country for both men and women, though not always in first place. Plenty of Fish was a strong contender in the US and the UK, while Badoo ranked highly everywhere but the United States.
Thursday proved to be the busiest day on dating apps across every country studied. Singles spend an average of 27 minutes and 32 seconds matching and messaging on Thursdays, presumably in attempt to score a date or two for the weekend.
Other figures from the study reveal:
Read more here[*2] .